Time was, when a game got a bad review, the publisher would keep its head down and wait a year or two before releasing a sequel. These days, however, with those in the games industry becoming more vocal, it seems that a high-profile game can't escape bad review scores without some ridiculous damage control.
In its bid to cover up for less-than-positive Haze review scores (not least IGN's shocking 4.5), publisher Ubisoft has discredited the review process and urged customers to try Haze for themselves.
"One thing I can already tell about the reviews is that most of the time they are the opinion of only one person and may not reflect the way you will see the game: you have to make your own judgment," stated Ubisoft community manager Wuzzy. While a fair point indeed, let's face it -- if Haze got brilliant scores all round, Ubisoft would be the last company to say "Oh that's just one guy's opinion." It strikes me as quite funny that game companies plaster review scores and quotes all over a game's promo material, but are swift to dismiss reviews as unimportant when they're negative.
Case in point, they keep bringing up Famitsu's positive score, while simultaneously telling us not to bother listening to reviews. Whether Haze is a good game or not isn't the issue for me; I just wish companies would stop rushing to the defense of games when they get bad scores -- suck it up and get to work on the next title, because you're simply embarrassing yourselves and dismissing reviews won't add another million sales. Besides, don't you have Beyond Good & Evil 2 to be green lighting? If you want high review scores, get on that.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Nothing wrong with defending your game; I think it's the double standards they used while trying to defend it smacked of laughable desperation.
"Reviews are just opinions, don't listen to them" while also saying "Famitsu gave it a pretty good score, see!!!" just doesn't stir the kool-aid like it should.
"Is there an award for most badass gangsta? Because that's me!"
^^actual dialogue from the game.
wtf were they thinking.
Like the demo they already released?
(I played it, it made me decide not to get it)
It was fucking dogshit.
The HAZE board on GameFAQS is full of dickheads saying "since when did a demo represent the finished game?"
...errr, since everytime I've even played one.
Really.
I played the demo a while back, put me off getting a game I'd be looking forward to for months!
Still, I would have preferred the game to be awesome, but the writing was on the wall.
I agree with you on this one again, Jim.
Ubisoft is seriously slipping in my eyes. They're becoming worse than EA (yeah, I went there). After the huge disappointment that was Splinter Cell Double Agent, the over-hyped Assassin's Creed, and the complete rehash of Rainbow Six Vegas 2, and now this Haze BS... I'm really starting to lose interest in the company's properties. I used to love their titles but they really need something fresh to get me interested, and apparently that doesn't mean brand new IPs (since Haze apparently sucks) but maybe just actual time and effort put into the creation process.
Then again, IGN gave God Hand a 3.0. This game is 1.5 better than that? Wow. God Hand was tits, this game must be super awesome!
But then I remembered that the IGN reviewer used the classic defence "I suck at this game, therefore this game sucks" when reviewing God Hand.
If Haze gets less than a 7 from IGN, it must be fucking terrible.
The enthusiast press is just as much to blame. They preview everything so positively and generate much of the hype themselves but then turn around and tear a game a new one once its done. The poor scores are so shocking because based on the previews (and the fact that Free Radical has a respectable pedigree) most people expected the game to be decent at worst.
You peeps need to chill out a bit.
it looks like just another generic shooter to me but what the hell, you may just find awesome... so try it
the developers should deffinetly defend their game...
I also have seen some negative reviews about assassin's creed
and the gametrailers bonus round when they imply that
assassin's creed isn't as good as trailer was..
to check out how much my opinion on games differ from reviewers I bought the game yesterday..
I simply love the game...
That's all I've got.
Saying reviews are personal opinions doesn't exclude you from liking someone's opinion.
I see, well I could take drugs (shrooms) and shoot people in Rise of the Triad. The only difference was that game was awesome.
If it's just one of those games where some people really like it and some people hate it with a fiery passion (like most Nintendo games), then we'd be seeing at least some positive reviews. But nearly every major media outlet has been calling it out as crap, and if this PR shit didn't work for Sony, it's not going to work for Ubisoft.
*Please take notes from COD4*
Free Radical is like the guy that brings Natural Light to a party, and Infinity Ward is the guy that brings Crown Royal and Sam Adams.
Does that make Bungie the drunken frat-boy doing a keg-stand/beer-bong?
This is Free Radical we're talking about! At the very least, multiplayer should be interesting.
btw- my comments were given an 8.5 by Famitsu, so do read them.
Publishers, on the other hand, are in charge of a game's production, promotion, and distribution. You can see how they might not be the most objective source of information about a game. It's like asking Donald Rumsfeld for a critique of the Iraq War.
Nintendo are the guys that bring a keg to the party....of root beer. Sure you laugh when they start tapping it, but you know you just have to try it because it's a freaking root beer keg
Game Critics, at this points, are effectively trade journalists. They're more analogous to car reviewers, helping informed readers make purchasing decisions, than they are Film and Theatre critics, pontificating about the merits of their respected medium's products, "because they can".
They should not defend their game against bad reviews. If reviewers and gamers keep mentioning something specific and Ubisoft thinks they're mistaken, then fine. But you don't say, "Your opinions are wrong, guys."