[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Ubisoft: Only ten 'triple-A' games can exist a year

10:45 AM on 03.26.2013·  2 minute read   ·  Jim Sterling@JimSterling
0

Free-to-play and mobile have changed the industry

Ubisoft Toronto boss Jade Raymond has stated there's only room left for ten "triple-A" videogame releases a year now, claiming the free-to-play and mobile markets have altered gaming. According to the executive, publishers are going to have to start being honest with themselves.

"There's still room for great triple-A games, that can despite the budget, retain the classic model of expecting people to pay in one big chunk," Raymond told The Guardian"There's only room for let's say ten successful titles a year on those sorts of budgets. So you have to go all-in on those; you have to be sure you'll have a hit, and when you make it you have to invest everything to make sure it's amazing."

According to Raymond, publishers are going to have to work out how to make free-to-play games and other piecemeal experiences work on consoles if they hope to keep going. Consumers are less willing to spend money before playing the game, allegedly, so the industry must adapt.

With EA and Square Enix recently losing their bosses as the result of financial failure, it's clear there's something going wrong in the so-called "AAA" space. It's likely not as simple as the emergence of free-to-play gaming, and I think Ubisoft's in for a rude awakening if it believes freemium will magically solve all its problems.

I dare say, in fact, the big publisher tactic of leaping on any emergent idea as if it's the messiah and exploiting it to death hasn't really been helping anybody.

'There is only room for 10 triple-A titles a year' [CVG]

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Free-to-play #Industry Bull #Mobile gaming #Money #Ubisoft
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Trending on Destructoid:

 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

Duck and Rabbit
Duck and Rabbit


Since 1:28 AM on 11.27.2015

VidarImmortal
VidarImmortal


Since 8:52 PM on 04.11.2016

B Rap Boy
B Rap Boy


Since 3:10 PM on 01.15.2011

XrayZwei
XrayZwei


Since 8:21 AM on 06.15.2007

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!