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Ubisoft loses AC: Revelations creative director photo

The creative director for Assassin's Creed: Revelations, Alexandre Amancio, has left Ubisoft to work for a marketing company called Cossette and provide them with hooks. On the company's blog, Amancio talks about how videogames and marketing share similarities because they are both about looking for ever more innovative ways to engage the consumer to the brand. Sounds like he'll do just fine at his new job.

It's hard to say if this will impact the next major Assassin's Creed title in any meaningful way. Patrice Désilets, the creative director for Assassin's Creed and Assassin's Creed II, left Ubisoft half a year after Assassin's Creed II was released, but that was after finishing with his creative input on Assassin's Creed: Brotherhood. If a new creative director will still have the time to work on a better singleplayer campaign than Revelations had to offer, I'd like to wish her or him the best of luck with that.

Assassin's Creed Revelations Creative Director Leaves Ubisoft [Game Informer]








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Maurice Tan Maurice Tan does his Associate Editing from The Netherlands in a reality-shattering time zone. After working as a university lecturer in Psychology and Communications teaching game studies and the merits of Keyboard Cat, he now spends most of his time posting news, previews, reviews, and features about industry stuff or all things PC and strategy. He is also a connoisseur of licensed games, as long as they have achievements. Likes Deus Ex, Colonization, Mass Effect, TIE Fighter, and his iPod Touch. Meet the rest of the team



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15 comments | showing # 1 to 15
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JoeTheProYaKnow's Avatar - Comment posted on 01/11/2012 18:33
JoeTheProYaKnow
I still need to get around beating the first AssCreed

:/
bickle's Avatar - Comment posted on 01/11/2012 18:41
bickle
They'll be fine, they have the process in place:
1) Pick a time period
2) Eat some architecture books
3) Excrete a new game

Repeat yearly.
BoomingEchoes's Avatar - Comment posted on 01/11/2012 18:42
BoomingEchoes
"It's hard to say if this will impact the next major Assassin's Creed title in any meaningful way."

Thats one of the fun (hard) facts about a series thats bound to come out like clockwork every year without a change of pace.. The people involved with the game making process generally don't matter in the long run because the machine just keeps on going.
Chewy Dinosaur's Avatar - Comment posted on 01/11/2012 19:10
Chewy Dinosaur
AssCreed, sherlock holmes britain. Make it happen.
Electrium's Avatar - Comment posted on 01/11/2012 19:31
Electrium
The people involved with the game making process generally don't matter in the long run because the machine just keeps on going.

Tell this to Call of Duty fans and see how they react.
psycho terror2's Avatar - Comment posted on 01/11/2012 19:46
psycho terror2
"Amancio talks about how videogames and marketing share similarities because they are both about looking for ever more innovative ways to engage the consumer to the brand."

this is not what videogames is about, this is what videogame marketing is about, but coming from someone from the "annual assassin adventure" team i can see why he'd think that.
kirobz's Avatar - Comment posted on 01/12/2012 01:07
kirobz
It's also funny how every God of War games have different directors.
Achromatis's Avatar - Comment posted on 01/12/2012 02:46
Achromatis
Ubisoft had a Creative Director?
CRAZYAPE69's Avatar - Comment posted on 01/12/2012 04:48
CRAZYAPE69
Revelations felt very flat to me. It's multiple story threads ended too abruptly, and the game just felt rushed when compared to Brotherhood. Plus, I hate it when a game relies on adding something new to gameplay and hypes it up only for me to never want to touch it (and never really need to) like the bombs.
Felix Kyo Grnewald's Avatar - Comment posted on 01/12/2012 07:13
Felix Kyo Grnewald
Never played any AC, so not a single fuck was given :(
The Goddamn's Avatar - Comment posted on 01/12/2012 08:03
The Goddamn
Yeah, well, Revelations wasn't very good now, was it?
Puddle Jumper's Avatar - Comment posted on 01/12/2012 08:40
Puddle Jumper
Lol. "creative" ... 'GUYS ... HOOKS, FOR BLADES! Huh? Huh?! Yeahhhhh, Amancio, you did it again! You sexy beast!'
Occams electric toothbrush's Avatar - Comment posted on 01/12/2012 09:45
Occams electric toothbrush
Other than the neat multiplayer for Assassin's Creed, I don't really care for the series. Well I should add that pushing the women carrying water jugs in the first game was a hoot too.
RiotControl's Avatar - Comment posted on 01/12/2012 11:44
RiotControl
I loved Assassin's Creed II, but it started going back downhill as soon as it reached its peak in that sequel. The story started sucking and for WHATEVER reason, they decided to put development resources into shit like mini-games, side-activities and multi-player that everyone shelves after a week instead of putting all that time and energy into more or better single-player assassination missions! WTF!
RESIDENT EVIL's Avatar - Comment posted on 01/15/2012 11:49
RESIDENT EVIL
i really have agreat ideas for this game i wish i could work in this company or at least tell anyone who works in this comapny about them
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