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Ubisoft: Hardcore strategy fans killed strategy sales photo

Strategy is not exactly the most happenin' genre in videogames, and with a handful of exceptions, such games have hardly cracked the majority of the market and garnered any sort of mainstream appeal. According to Ubisoft Shanghai boss Michael de Plater, the fault of that rests squarely on the shoulders of you, the hardcore gamer.

"Strategy games have almost suffered by listening too much to their hardcore audience. 

Every iteration, from Command & Conquer onwards, added stuff and added stuff and added stuff, which has just upped the complexity. If you watch the sales, they just go down and down and down. They’re just selling to [an increasingly] narrower audience."

Michael de Plater is heading up Ubi's new strategy game, Tom Clancy's Endwar, which of course strips away a lot of the complexities of the genre with voice commands -- something which the company is hoping will give it a wider appeal.

Of course, with Ubisoft quick to jump on the "casual gamer" fad as often and as shamelessly as possible, this statement doesn't quite surprise me. However, we also know that hardcore fans of anything can do more harm than good if their advice is taken too much. Personally, I think there could be some truth to de Plater's words, but at the same time, strategy games simply aren't as exciting for most people as an FPS or an action game. Streamlined RTS games tend to go down as well as complicated ones. I would suggest it has less to do with the fans, and more to do with the fact that the genre has limited appeal.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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23 comments | showing # 1 to 23
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B5512's Avatar - Comment posted on 10/27/2008 09:27
B5512
Aaaand just like that you alienate the few audience members you have left. Bravo!
byrc's Avatar - Comment posted on 10/27/2008 09:30
byrc
His comments really annoy me.

I'm also getting annoyed by the anti-hardcore sentiment that you have Jim.

I understand that if you plan on making a game with a wide appeal, paying attention to a small niche group would not be the way to go. However, blaming hardcore gamers for the evolution or degradation of the genre is just bullshit.

The reason why rts have gotten complicated is because the people who buy the game want it to be so. If ubisoft wants to make a more casual friendly RTS, then they should go for it, but don't fucking blame the core RTS group for lack mainstream appeal of RTS games.

If the only thing that mattered was making games with a casual appeal, we wouldn't still be seeing games like Persona 3, new Dynasty Warrior games, and phoenix wright games. They don't make the big bucks. DQ might sell a lot in japan, but it sure doesn't sell well anywhere else.

I agree, its bad idea to listen to the hardcore if your plan is to sell it to a larger audience, but seriously whats with blaming the hardcore strategy fan for the complexity of the series.
Jim Sterling's Avatar - Comment posted on 10/27/2008 09:32
Jim Sterling
"I'm also getting annoyed by the anti-hardcore sentiment that you have Jim."

Okay, THIS is a new one. Please explain my brand new bias to me please. I have so many ones now, it's hard to keep track, and I am REALLY interested in my new hatred of hardcore gamers.
MrSadistic's Avatar - Comment posted on 10/27/2008 09:32
MrSadistic
Yes, and when the "causal" gamer fad dies down, he'll be back to suckle on the wee wee of the "hardcore" gamer.
Korolev's Avatar - Comment posted on 10/27/2008 09:39
Korolev
The reason why RTS games don't get any favor for me, is how they've stopped being fun. My brother plays RTS games (or used to), and whenever I watched him begin a match, it was like watching someone have a twitching heart-attack - his fingers flew across the keyboard, perspiration ran down his face, as his eyes strained against the screen, watching and cursing each unit he controlled, always silently saying "faster, faster". He wasn't having fun anymore.

I loved Starcraft. But I don't play it anymore - because it's become such an incredible chore, such an incredible drain to play online, if you want to win. It's no longer about having fun, or about escapism - it's all about who can ZERG RUSH fastest. I know it's a shameless stereotype, but go up against any Korean player, AND YOU ARE DEAD! I tried my hand at micromanaging, and no matter how good I got at it, I only ever won 40-50 percent of the games I played.

RTS games just no longer appealed to me. I will still buy Starcraft 2, because it had a great storyline and I want to see how it ends. But like many MMOs, playing it online felt like a job or a difficult, stress inducing task. I can't even begin to tell you the RAGES I've seen some RTS players get into because of a bit of Lag, or because they accidently pressed the wrong key, or they had to get up to feed the dog because it wouldn't stop whining.

Until an RTS doesn't degenerate into who can RUSH, RUSH, RUSH the fastest, I don't think they will find an expanded audience.
killias2's Avatar - Comment posted on 10/27/2008 09:48
killias2
Meh, Starcraft isn't so hard if you just avoid the competitive aspects. Do a few melee games here or there, but mostly play UMS, single-player, and games with friends.. and you'll have more fun. Screw ladder. I have other aspects of my life to take care of.

The RTS genre is a fun one, but it, like many other classic late 90's genres, is having difficulties knowing what to do now. How do you move forward from here? Should you go like Starcraft 2, and just try to polish the basic formula. Should you go like Supreme Commander, and add fancy new user-interface possibilities? Etc. etc.

There's no single route that includes adding complexity. Shit, it will take a lot to convince me that the average RTS these days is harder to play than the average RTS of 10 years ago. Anyone want to make the argument? My ears are open, but it's gonna take some strong evidence. If anything, I bet the opposite.
dgschrei's Avatar - Comment posted on 10/27/2008 10:09
dgschrei
Stay cool Jim.You should just take some sort of Zen approach to that by saying that you are biased against everything. That attitude will definetly leave you with a lot less anger because it enables you to ignore all those people who will take everything you say as a personal insult against them.
Just as a good example why de Plater is right, would probably be C&C3 which I enjoyed as long as I stayed in the single player campaign, but as soon as I switched over to online I permanently got my ass handed to me because I was unable to do 300 micromanagement actions/second. On the other hand I could still go online in RA2 and I would have absolutely no problem to win some of the matches I play. That's mainly because this game still allowed a normal player to become good at it. But the giant complexity and all the small stuff like the additional building cues led to me actually spending more time lokking at the menu than at all the pretty little explosions. I'm still under NDA but whith the demo already released I don't think I'm breaking it when I tell you that I participated in the Endwar beta and that I enjoyed this game's online component way more than the one of C&C3 because it actually put the focus back on seeing what your units are doing and then telling them what to do next, rather than just requiring you to know all the hotkeys and switching between them at lightspeed in order to win. That for me actually brought the strategy element back into the game because you had time to think about one. In C&C3 you usually just spammed the one good tactic that you had thought of against your enemy and hoped, that it would annihilate him before he could do the same to you.
Face's Avatar - Comment posted on 10/27/2008 10:16
Face
Company of Heroes made all other strategy games irrelevant to me. Make a better game than that and I'll buy it, don't make excuses.
stevesan's Avatar - Comment posted on 10/27/2008 10:53
stevesan
way to alienate hardcore fans, ubisoft. i get what you're saying, but maybe this would've been a better way to say it:

"rts games can be pretty complex, and many people love that. that's cool, and for those people, there are plenty of great, complex rts games. but many other people like simpler gameplay, so we're trying to make an rts for that audience."

there. no genre "suffers" from listening to fans. you just have to know who your target market is, and then scale your production costs accordingly. clearly, they're going for a bigger, more general market. as the joker says, bad choice of words.
Maurice Tan's Avatar - Comment posted on 10/27/2008 11:23
Maurice Tan
Pffft, they never listened to their hardcore audience. I can't think of anyone who really wanted Red Alert to move into the ridiculous direction of RA2 with all the cyborg and psychic units. I guess they never heard of Starcraft either?
puppy's Avatar - Comment posted on 10/27/2008 11:26
puppy
These guys clearly haven't played Company of Heroes. Starcraft and Command and Conquer can suck my hardcore playing dick.

Complexity =/ Depth.
Transbot's Avatar - Comment posted on 10/27/2008 11:37
Transbot
@Jim Sterling - You're such a care bear.
CosmicQueso's Avatar - Comment posted on 10/27/2008 12:16
CosmicQueso
@byrc - His comments may annoy you but dude's in the business to sell games at a profit. The hardcore RTS set isn't enough to sustain the business model. You can get annoyed, but it's not in the interests of the publishers to make their products at a loss.
Kamakazie's Avatar - Comment posted on 10/27/2008 12:31
Kamakazie
@Face: We're getting Dawn of War 2.
junglistgamer's Avatar - Comment posted on 10/27/2008 12:49
junglistgamer
I'm a big fan of RTS games, have been since i was a kid and it saddens me to see the genre decline in popularity. I'd disagree that it's to do with the genre itself though.

RTS games work perfectly on a PC and terribly on a console, and with the increasing focus of the games industry on consoles rather than PC, traditional PC genres will decline. The solution then is to take the ubisoft route and try to develop a control method adapted to consoles. Obviously voice commands won't work properly, or wil need to be supplemented by other controls so we're probably still quite far from a decent setup..

The main hope has to be Halo Wars. Not out of fanboyish devotion but just from the length of time it's spent in development and the way it's tailor-made for consoles. Hopefully it will prove that an RTS can be viable on a console and then we'll see a resurgence of the genre.

Anyone agree with me?

Oh and Red Alert 3 is out soon on 360 so that might be ok, but it's got to have been developed with the PC in mind so it's probably not got the same promise that Halo Wars does.
KanadianKain's Avatar - Comment posted on 10/27/2008 13:10
KanadianKain
why all the hate :S
i stopped playing RTS ages ago, i think after starcraft. mainly cause the online with people you didnt know ended up too competative,
i remember playing with friends back then, it was much more fun, we wouldnt 'rush' each other. we'd pretty much give ourselves a timer before we could start attacking. made it much mroe amusing...
btw how are RTS's doing on consoles nowadays?
(why dont they just give us a damn keyboard and mouse for our 360s)
Jetsetlemming's Avatar - Comment posted on 10/27/2008 15:34
Jetsetlemming
This man's comments are just one of a vast wave of retardednes at Ubisoft and a number of other publishers, a push to simplify things for the mythical "casual gamer", nee "retard".
Somebody tell this asshat about Sins of a Solar Empire's sales.
Jetsetlemming's Avatar - Comment posted on 10/27/2008 15:36
Jetsetlemming
Also Endwar's gonna sell like shit. Console focused RTS that leans on voice recognition? Fucking lol. It'll fly like a lead zeppelin. And they went out of their way to alienate the one group of people that might try their game out not once, but twice! First trashing the PC platform, and then "hardcore strategy fans"!
JUST GODDAMN BRILLIANT, UBISOFT.
Syn's Avatar - Comment posted on 10/27/2008 15:40
Syn
Well uh...I think TBS games are doing alright. You know, Advance Wars, Disgaea, FFTactics. Maybe they should try that?
Demtor's Avatar - Comment posted on 10/27/2008 16:03
Demtor
Pfft, Command and what now? Company of Heroes, Dawn of War and Starcraft are and will be the three RTS series I follow and enjoy. The rest... have work to do as far as I'm concerned.

Also, Homeworld 3... I'm still waiting on you!
JRisJunior's Avatar - Comment posted on 10/28/2008 00:12
JRisJunior
i played the demo of endwar. it was fun, but it got really overwhelming when i had 14 someodd units on screen and i was trying to get all of them to shoot at different targets. it got crazy. but it is fun for what it does and it brings a new take on the strategy game to the console. thumbs up.
zgerhard's Avatar - Comment posted on 10/28/2008 05:38
zgerhard
warcraft III was amazing.

Command and Conquer just wasn't that good of a franchise after Red Alert, imho. Blizzard stole the cake and then company of heroes picked up the soda for the party.

Here's hoping Halo Wars will make RTS available on consoles because they are really fun if done right.
ajaxender's Avatar - Comment posted on 10/28/2008 05:55
ajaxender
He's right and wrong. Some strategy games are becoming very complex, but thats not the problem; its how accessible they are. Unfortunately, this guy, like much of the games industry, probably confuses accessible with simple. In my mind, the real reason most rts game sales are dropping these days is simply that they're shallow, boring games with some pretty colours and explosions that keep you interested for about 10 minutes.

Its the ones like Company of Heroes and Dawn of War, and even Supreme Commander (although thats getting a bit complicated again) that do well; ones that are easy enough to get the hang of but have some depth to keep you playing.
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