Quantcast
Ubisoft: gaming is no longer for geeks - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Ubisoft: gaming is no longer for geeks


2:15 PM on 02.06.2013
Ubisoft: gaming is no longer for geeks photo



Before this generation, there was only one type of person who played videogames -- geeks. Ubisoft had to cater to these subhuman specimens of societal failure, and Ubisoft loathed every mournful second of every miserable day. At least, that's what I like to imagine when I hear how happy Ubisoft is that gaming's not just for us lot these days. 

"We are at a new start in the industry, a moment where gaming is no longer just for geeks," explained managing director Xavier Poix. "We have consoles like the Wii to thank for that, and the rise in mobile gaming. It's all leading towards interconnectivity. What will you do on your phone in the future will impact what you do on your console back home, and so on.

"There will be different applications for different devices. You've got a new toy to play with, and for the first time you need to think differently. It's hard to achieve but it's the best moment."

Geeks, lay down your arms, turn in your badges, and return to your loved ones (by loved ones we obviously mean your alphabetized sock drawer). You did your thing, you pitched in your effort, and thanks to all your hard work, Ubisoft can stand on its own two legs now. It doesn't need you anymore, so rest. Rest that weary, freshly noogied head. You f*cking geeks.

Wii U message hard to convey says Ubisoft studio head [GameSpot via GoNintendo]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Industry Bull

11:45 AM on 09.30.2014
Green Man Gaming launches publishing arm, Green Man Loaded

Awesome-ass online gaming store Green Man Gaming now has a publishing label called Green Man Loaded. They're already neck deep in the business, with contacts that reach out to every corner of gaming. So publishing makes sense...more



8:00 AM on 09.12.2014
PS4 sales still strong in August

PlayStation 4 sold the most among videogame consoles in August, according to the August NPD report, adding to the 10 million mark hit a month ago. For even more evidence of the console's large market share, Madden 15 on ...more



7:00 PM on 09.03.2014
New 3DS is region locked because of course it is

Nintendo announced the New 3DS and New 3DS XL last week during a Direct presentation. These are coming first to Japan this October with a new C-Stick, additional shoulder buttons, better 3D, near-field communication for amiib...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more