hot  /  reviews  /  videos  /  cblogs  /  qposts

Far Cry 3: Blood Dragon
 BLOG ABOUT THIS

Ubisoft deserves praise for its approach to Blood Dragon

4:00 PM on 04.25.2013 // Brett Makedonski
  @Donski3

We've gotten too used to the usual process

All too often, we get caught up in a whirlwind of negativity, focusing on bad business decisions and corporate missteps. It's easy to give our attention to the practices that directly hurt us and that need to change. Without our voices, we have nothing. For instance, it's important to lay out exactly why EA has such an unsavory reputation. But, it's also important to give credit where credit is due.

Ubisoft is due some credit. The company's approach to Far Cry 3: Blood Dragon is the exact opposite of everything that we've come to expect from the gaming industry in the last five (or so) years. By breaking conventions, Ubisoft has positioned Blood Dragon to be one of the most refreshing experiences in recent memory -- a shining neon beacon arising from a sea of gun-metal grey.

In the interest of full disclosure, I know nothing more about Blood Dragon than has already been released to the public. I don't have a build of the game. I haven't heard any rumblings from people that have gotten the opportunity to play it. I have no idea if it will be the best game of all time, or the worst game in existence -- my conservative, boring estimate is that it will fall somewhere between those two extremes. What I do know is that regardless of how good the game is in execution, it's already brilliant in theory.

Far Cry 3 was one of the standout games of 2012. Swooping in and releasing as one of the last major titles of the year, it exceeded expectations and left a lasting impression with people that played it. It was well-received by pretty much by everyone. Most importantly, it was truly fun.

Anyone that pays any attention to the gaming industry knows what comes next with 99% of well-received titles. Nowadays, games don't just release and that's the end of it. No, these games come with a schedule of post-release downloadable content, most often offered with a season pass. In a best case scenario, this will come in the form of decent single-player content; in a worst case scenario, it'll be some poorly thrown-together multiplayer maps.

Ubisoft didn't do this with Far Cry 3, save for one uninspired add-on that added little of probative value. Honestly, it's hard to decipher why. Maybe it didn't have faith in the game, and it simply surpassed internal expectations. Or maybe it actually wanted to take a crack at breaking the well-established mold of industry norms.

Regardless of the method behind the madness, Ubisoft deserves high praise for opting to pursue a project such as Blood Dragon as it was somewhat of a risky proposition for Ubisoft. I haven't been involved in any focus-testing studies, but I can't imagine that the public is clamoring for an over-the-top 80's action experience that's swathed in neon tones. There's a reason that all games look similar, and it's the style that everyone believes will be most likely to maximize profits.

That might be the most inherently charming thing about Blood Dragon. It feels as if Ubisoft threw profits to the wind with this one and told their developers to have fun making a game that they wanted to create. I'm not so naive as to actually think that a company as large as Ubisoft doesn't care about money, but the approach it's taken to Blood Dragon doesn't make me feel like it's a cash grab.

Rather, Ubisoft is releasing a game that no one asked for. It's so far out of left field that no one really could have asked for it. Thus far, Blood Dragon has come off less as a calculated endeavor, and more like a cheeky inside joke from the development team. Kind of like if one of the developers made a mod, and it took on a life of its own until it was a full-fledged game.

Another aspect of Blood Dragon that is easy to take for granted is that it's being released as a standalone title on digital services. This means that it won't require Far Cry 3 to play. This decision may have been made because of the vast direction differences between the two, as it may have seemed like an odd add-on. Whatever the reasoning, this breaks down significant barriers to entry for many people and allows it to appeal to a broader audience.

It won't be much longer until we know the reception that Blood Dragon gets, as it releases next week. That being said, Ubisoft has handily won me over on the idea of the game simply for the sheer confidence they've shown in making it a reality. I sincerely hope that Blood Dragon is a commercial success. If for nothing else, to show publishers that they don't always need to take the safe and predictable route.



Brett Makedonski, Associate Editor
 Follow Blog + disclosure Donski3 Tips
Brett will sell you things in a dark alley -- mostly counterfeit watches and kidneys. Not counterfeit kidneys, though; even I have my lines, man. Guaranteed: All my kidneys are completely legit. ... more   |   staff directory



 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Add your impressions

 Quickposts
Status updates from C-bloggers

RatCasket avatarRatCasket
dtoid discussion has been awfully bitchy these past couple of days. knock it off. its just video games.
StripyTrousers avatarStripyTrousers
Just posted my first Dtoid Community blog. Hello all!
ChillyBilly avatarChillyBilly
Good Morning Good Morning We've talked the whole night through Good Morning Good Morning to you Good Morning Good Morning It's great to stay up late Good Morning Good Morning to you
Daniel Lingen avatarDaniel Lingen
#PAX2015
Agent9 avatarAgent9
gonna help my mom move and pack some things. what it means is I'm gonna sit and get yelled at whether I do or do not do something. I can't be the only one with a picky parent that expects nothing less than clairvoyance (-_-)
WryGuy avatarWryGuy
If some weren't aware, Phil/Mike Martin needs some help right now but can't access traditional donation avenues like Paypal on his own. I'm offering to be a middle man. I'm also offering to match 50% moving forward right now. [email protected]
OverlordZetta avatarOverlordZetta
At first I thought it would be fun. Then more ideas came, so I kept adding. More! More! But soon it just became stubbornness. Now, as I stare at 10000 words of meandering loon about a subject I'd almost rather be porn, I must question all my life choices.
Fenriff avatarFenriff
Someone on Gamefaqs asking the real questions. How mad would you be if halfway through the Mad Max game he stumbles upon a tribe of kids and the rest of the game is a lighthearted romp?
MeanderBot avatarMeanderBot
I think, for my first try, I drew a pretty damn good Ryu, if I do say so myself [img]https://www.filepicker.io/api/file/edB8UKLdSZep8ZSOYF8u[/img]
RexterNathan avatarRexterNathan
Really sad that Wes Craven has passed away. He made really fun films.
CJ Andriessen avatarCJ Andriessen
R.I.P. Wes Craven. I'll always remember you for A Nightmare On Elm Street, Scream and Red Eye. I'll try not to remember you for Music of the Heart.
OverlordZetta avatarOverlordZetta
So apparently Nintendo is taking down Mario Maker Let's Plays as fast as they can. Good job!
Snaveage avatarSnaveage
Phantom Pain is fucking glorious.
IDrawOnTape avatarIDrawOnTape
Anyone remember the cartoon "Freakazoid"? I'm doing artwork for a box for work to hold my supplies, but I cant remember some of the better characters. Freakazoid, Steph, Cosgrove, Candlejack, the Lobe, Caveguy... but who else?
TheAngriestCarp avatarTheAngriestCarp
Gotta love all those Dtoid community members that magically appear whenever there's a giveaway.
DSBrad avatarDSBrad
Newest Madden may be one of my favorites. Been taking all my time up.
TheDefenestrator avatarTheDefenestrator
TWITCHTOID! I'll be playing some more PS4 Zombi and then some Until Dawn if'n I want to change things up. Link: [url=http://www.twitch.tv/thedefenestrator]Twitch.tv: TheDefenestrator[/url]
Fenriff avatarFenriff
Bless Wasteland 2's custom portraits [img]http://i.imgur.com/JuWaB1W.png?1[/img]
James Internet Ego avatarJames Internet Ego
Sorting out a bunch of university stuff and going through a bit of writers block. I'm also holding some of my best stuff back for freelancing purposes (uni ain't cheap!), so sorry if my blogs have been a bit lackluster lately. And will be for 4-ish weeks.
gajknight avatargajknight
Been looking for a car to buy today. I swear, I am so sick of my mums voice. "It's too expensive!" "Don't you think it's a little big..." "INSURANCE!" Goddamn woman, chill your beans.
more quickposts


Contest!


destructoid's previous coverage:
Far Cry 3: Blood Dragon


  Sep 08

Far Cry 3: Blood Dragon sales surpass 1 million mark

Ubisoft CEO suggests possible physical release


  Jul 26

So just what was Ubisoft on when it made Blood Dragon?

Far Cry 3's DLC was dumb in the best possible way


  Jun 27

Far Cry 3: Blood Dragon sold 500k copies

The new Call of Juarez also did well


  May 06

Far Cry 3: Blood Dragon may get a sequel

Michael Biehn may have made a goof


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!



Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -