hot  /  reviews  /  video  /  blogs  /  forum

Ubisoft could copy EA Sports' Online Pass scheme

9:00 AM on 05.19.2010 // Jim Sterling
  @JimSterling

Ubisoft, never tired of finding ways to screw with its customers, is undoubtedly punching the air and rubbing its hands together at the news of EA Sport's Online Pass initiative, a new scheme that charged secondhand buyers $10 to play its games online, while brand new copies offer it for free. Unsurprisingly, Ubisoft likes this, and may follow with its own plans.

"Most of the games we are releasing next year will have from the start downloadable content available," explains Ubisoft CFO Alain Martinez, "and we are looking very carefully at what is happening with EA regarding what we are calling the $10 solution, and will probably be following that line sometime in the future."

That's all well and good, and I get that publishers don't want people buying used games. However, this despicable victim complex from companies that still make millions upon millions of dollars and charge $60 per game really is getting trite and pathetic. I'm sick to death of publishers acting like the used market is exclusive to the industry and a dreadful cancer, especially as we're edging ever closer to an all-digital market where these companies are gearing up for complete dominion over its customers and their wallets. 

Basically, STFU game industry. You're not a unique and fragile little flower. Actually offering good incentives for paying customers, rather than holding expected features hostage, should be your focus. But of course, that would be the less dickish thing to do, and we can't have that

Ubisoft will 'probably follow' EA's Project $10 [Videogamer]




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -