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Ubisoft could copy EA Sports' Online Pass scheme photo

Ubisoft, never tired of finding ways to screw with its customers, is undoubtedly punching the air and rubbing its hands together at the news of EA Sport's Online Pass initiative, a new scheme that charged secondhand buyers $10 to play its games online, while brand new copies offer it for free. Unsurprisingly, Ubisoft likes this, and may follow with its own plans.

"Most of the games we are releasing next year will have from the start downloadable content available," explains Ubisoft CFO Alain Martinez, "and we are looking very carefully at what is happening with EA regarding what we are calling the $10 solution, and will probably be following that line sometime in the future."

That's all well and good, and I get that publishers don't want people buying used games. However, this despicable victim complex from companies that still make millions upon millions of dollars and charge $60 per game really is getting trite and pathetic. I'm sick to death of publishers acting like the used market is exclusive to the industry and a dreadful cancer, especially as we're edging ever closer to an all-digital market where these companies are gearing up for complete dominion over its customers and their wallets. 

Basically, STFU game industry. You're not a unique and fragile little flower. Actually offering good incentives for paying customers, rather than holding expected features hostage, should be your focus. But of course, that would be the less dickish thing to do, and we can't have that

Ubisoft will 'probably follow' EA's Project $10 [Videogamer]








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38 comments | showing # 1 to 38
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Sexualchocolate's Avatar - Comment posted on 05/19/2010 09:04
Sexualchocolate
Said it before and I'll say it again, this will be perfectly acceptable so long as the price of brand new games drops faster, say drop the price by $10 / £5 when the game has been out a month and rather than buy pre-owned and an online code, i'll buy brand new!

But games still being £40 after being out for a year or so, and pre-owned copies not coming with online is pure cuntish.

i have no problem with them wanting to charge pre-owned buyers to play online, but I do have a problem with the "only if it's a terrbile game" depreciation system that's at work with brand new vidyagamez.
Chris Carter's Avatar - Comment posted on 05/19/2010 09:06
Chris Carter
The future of gaming:

-You purchase your game online, digital only at a gouged price directly from a publisher
-You have to play on their servers, which requires a constant net connection
-Online Play will not be a pre-order bonus, but a required extra $10 purchase
-Advantages such as better guns will be sold for $10 a piece
-Map packs will follow Modern Warfare's "5 for $15" scheme, and will be required to play on 90% of the matchmaking playlists
-Servers will go offline permanently after a year to make way for the next $60+ sequel

Right now forcing us to buy new to get this content is fine with me: it's money directly in their pockets. But it's a slippery slope.
Supersatanic's Avatar - Comment posted on 05/19/2010 09:08
Supersatanic
I love Nosefratu...
randombullseye's Avatar - Comment posted on 05/19/2010 09:16
randombullseye
Ubisoft could go fuck itself.
UltorOscariot's Avatar - Comment posted on 05/19/2010 09:20
UltorOscariot
I'm not surprised. Just disappointed. Publishers smell easy money and are going to chase it.
Corduroy Turtle's Avatar - Comment posted on 05/19/2010 09:23
Corduroy Turtle
I'll continue to avoid that French crap.
Sexualchocolate's Avatar - Comment posted on 05/19/2010 09:25
Sexualchocolate
I don't understand all the hate.

I rerally don't mind giving a little back to the dev/publisher (publisher not so much, not a fan of middlemen) when buying used games at a hefty discount.

and guiz, remember, the used price of games is likely to drop by $10 when online play isn't included!! It's not going to make any odds to those buying used games, may make a difference to those selling used games though.


Aren't games supposed to be "not for resale" anyway?!? i dunno, they probably should be.
X3Ent3nte's Avatar - Comment posted on 05/19/2010 09:25
X3Ent3nte
i fear for the future of gaming. How long before a cabal of videogame publishers lobby the governments for even more draconian DMCA type laws making it legal for publsihers to arbitrairly declare a game permantly void and therefore making it illegal to play on really old pc games that use comlpetely untethered dedicate servers with a self regulating community of modders and clans, ie people that cant be raped by extortionate dlc and appaling drm and no doubt subscription based price models for fps games (i wouldnt put it passed activsion to do this even though COD is p2p for consoles). i bet executives cant stand the thought of people taking solace and still enjoying old games that they are not holding by the balls.
MidnightOwl's Avatar - Comment posted on 05/19/2010 09:29
MidnightOwl
And in a completely unrelated story, publishing giant Simon & Schuster has set fire to the New York Public Library...
overdoze's Avatar - Comment posted on 05/19/2010 09:30
overdoze
if anything, a lot of the above reasons have made me make smarter choices in my purchases in the last couple of years. In reselt, i buy less games now.
things like this hurt people that purchase many games. its very hard to keep up with all the dlc....not even getting into DLC to play online

I try not to buy EA games unless it just came out and the majority of my friends list is playing. (you know servers are going down in 2 years)
Sexualchocolate's Avatar - Comment posted on 05/19/2010 09:44
Sexualchocolate
jimbo - check the tips line - just sent you quite a biggie on this topic.
qlum's Avatar - Comment posted on 05/19/2010 10:02
qlum
next step the evil Ubisoft drm makes it to the consoles.
smoger's Avatar - Comment posted on 05/19/2010 10:24
smoger
i think its hilarious how on pc it's "piracy" and on console it's "used game sales".

crybaby publishers need to adapt or die like the music industry.

valve is ready. who else?
Occams electric toothbrush's Avatar - Comment posted on 05/19/2010 10:31
Occams electric toothbrush
We are not impressed.
SpeedNut's Avatar - Comment posted on 05/19/2010 10:31
SpeedNut
Official vote for Sterling Post of the Year. It's amazing how these publishers want to throw out a legitimate use of a multi console household with these titles in order to take it to the retailers that pad profit on resells.

Baby with the bathwater strikes again.
killias2's Avatar - Comment posted on 05/19/2010 10:37
killias2
In before industry apologists.
hpv's Avatar - Comment posted on 05/19/2010 10:45
hpv
Didn't see that coming. Just wait until Activision does it, they'll charge $15-20 instead of $10-20.
fetusmilk's Avatar - Comment posted on 05/19/2010 11:01
fetusmilk
glad i dont play many sports or music games.

so i should be fine.
ZamaR's Avatar - Comment posted on 05/19/2010 11:14
ZamaR
I alway think that new game bonuses are great until i remember that 5 years ago I would have got it without using bandwidth.

I think that the smartest and the fairest way for the game industry to deal with this problem is. strike up a deal with retailers to have a 'blackout' period. for example gamestop cannot resell games until a month after release.

oh yah, and try making games that have more replay value.
dj-anon's Avatar - Comment posted on 05/19/2010 11:19
dj-anon
This has a simple solution: I won't buy used games with this limitation nor rent them. I can live without them.
Shadowiii's Avatar - Comment posted on 05/19/2010 11:27
Shadowiii
Can't wait until the next CoD game costs $60 new or $55 used...but you have to pay $20 to play online.
I could easily see this turning into "have to pay $10-20 ON TOP of buying a NEW game" to play online.
I mean, Activision took away LAN support for Starcraft 2. This is very much the future. Playing a game online will be a "privilege" now, a privilege that costs.
Blah.
True Axiom's Avatar - Comment posted on 05/19/2010 11:52
True Axiom
I'd be very concerned about this, if it wasn't so spectacularly easy to get games for 10-20$ below their MSRP nowadays. Sure, you have to order online, but I'm willing to put up with some bullshit if I can find their game for 40$ instead of 60$.
fetusmilk's Avatar - Comment posted on 05/19/2010 12:00
fetusmilk
i also tend to only buy used games when the system isnt the current gen system.
example. buying ps1 used games while ps2 is out, buying ps2 used games while ps3 is out. so i wont be buying used games for the ps3 for some time.
Toadofsky's Avatar - Comment posted on 05/19/2010 12:15
Toadofsky
This is ridiculous. And if any of you think that this will get the price to come down on games your dreaming.

All this will do is piss people off who aren't informed on DLC, and they may not buy another product of their company.

This industry is full of itself, and I'm amazed at all the apologists for companies that pull stunts like this.

The industry should revolve around the consumer, not the other way around.
Palin_RMA's Avatar - Comment posted on 05/19/2010 12:27
Palin_RMA
I knew all the DRM, that's publisher have been testing on the PC will be coming to the consoles. The piracy and used game crap is just a reason to charge more.
Future of console gaming

1. You must pay your Live, PSN free every year or they lock your account.

2. You only can buy games through digital distribution, PSN, Live. The game will be locked to your account and cannot be transferred.

3. You must have an internet connect all the time even for signal player and
all save games will be saved to the publisher server.

4. Online play will be another 10 to 20 dollars or a monthly fee.

5. DLC will be another added cost.

6. The game server will be shut off when the next version of the game comes out.
AdamantiumHip's Avatar - Comment posted on 05/19/2010 12:42
AdamantiumHip
I'm really glad I'm not much of a multiplayer person.

I'm just wondering if Jim has left out any information like he did in his romero apologises article.

I enjoy the odd few games online...UFC, left 4 dead, etc, but not THAT many, and I would never pay extra for an online only mode.

this is why digital distribution is a bad idea, folks. they act like WE are the bad guys for not being able to afford every game we want new for 40-60 bucks, depending on your country. if things go digital, they have NO competition, and can charge whatever the hell they want. thats why I will never understand the pro digital distribution people..it has advantages, but you still have no more choice, or competition and will be charged whatever they can get away with.

but then again people were dumb enough to buy the modern warfare 2 maps, so maybe us intelligent people are doomed by the stupidity of the masses, making this future inevitable.
KingSigy's Avatar - Comment posted on 05/19/2010 13:12
KingSigy
Ubisoft sort of did this in Splinter Cell with "Infiltration" mode. They thankfully let you use their worthless UPlay crap to unlock it, but I haven't even bothered to do that. I don't like having to spend some kind of currency to get my content.
lucame's Avatar - Comment posted on 05/19/2010 13:16
lucame
its ok, i will just pirate everything from ubi.

had to wait a bit to play assassin creed 2 FREE, but i managed
had to wait much less to play settlers 7 FREE, but i managed
had to wait very little to play "splinter cell contardation" FREE, but i managed

while AC2 is a real good game, and i would have bought it original if the DRM wasnt shit, the other 2 games i dont like or care, and i would not have bought them, but i pirated them anyway...

cause it seems that someone at ubi is having a fit for every pirate download, and i wanna do my part

now excuse me while i go play the new PRINCE OF PERSIA on PSP, which i just pirated, oh yea, thanks for the free games ubi
Kris S's Avatar - Comment posted on 05/19/2010 13:22
Kris S
Sexualchocolates comments sum up exactly how I feel especially the first paragraph in first comment
Emrah's Avatar - Comment posted on 05/19/2010 13:58
Emrah
Guys, Sony is already copying this, ModNation has an online pass.
flea friend's Avatar - Comment posted on 05/19/2010 16:14
flea friend
@SC

As someone who buys a good amount of used games, I'm against the policy simply because it's them charging for something that was already available for free. That feels like a big step backwards, and what's worse, it feels like it's the first step towards a more substantial change, like pushing the initial cost of new games up to $70.

You mentioned that you wouldn't have a problem with it if it led to an equivalent price drop. I'm not a betting man, but if I were I'd wager that the prices will not be affected all that much because retailers aren't going to want to miss out on money just because of the new system. I would liken it to the way that digital downloads are still initially priced just as high as physical copies of the game, in spite of the money saved on shipping, packaging, shelf space, etc.

But here's the line that really sent me for a loop:

"Aren't games supposed to be 'not for resale' anyway?!? i dunno, they probably should be."

Am I misreading this, or are you coming out against the entire used game market?
EdgyDude's Avatar - Comment posted on 05/19/2010 17:30
EdgyDude
If PC sales drop it's because of piracy, if console sales drop it's because of second hand sales *rollseyes*, i wonder why every time i get a game when the price has dropped significantly i feel better instead of feeling bad for not supporting the industry?, really, it's so mysterious that I'm considering calling Mulder and Scully to look into things.
waxximis's Avatar - Comment posted on 06/04/2010 14:37
waxximis
honestly what does ubisoft make? i dont think i bought a ubisoft game in like 10 years+
(rayman 1 for ps1 i think?)
roybasoftma41's Avatar - Comment posted on 06/14/2011 17:34
roybasoftma41
efforts, I began to reflect whether I might not dispense with that clonidine online
funkman009's Avatar - Comment posted on 09/17/2011 19:49
funkman009
Hacked Games Games for boys Free Online Games
Route the audio to usb and let the external unit do the processing/sending/receiving of data.

No cross game chat is so annoying, setting up a game is way too cumbersome as it is
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