Quantcast
Ubisoft claims 95% piracy rate, will go Free to Play - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Ubisoft claims 95% piracy rate, will go Free to Play


9:00 AM on 08.22.2012
Ubisoft claims 95% piracy rate, will go Free to Play photo



Ubisoft, the worst PC publisher on the planet, is now claiming that it suffers a 93-95% piracy rate on the platform. As a response, CEO Yves Guillemot promises it will jump into the free-to-play market. 

"The advantage of F2P is that we can get revenue from countries where we couldn't previously -- places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer," he told Eurogamer"It's a way to get closer to your customers, to make sure you have a revenue. On PC it's only around 5-7% of the players who pay for F2P, but normally on PC it's only about 5-7% who pay anyway, the rest is pirated.

"It's around a 93-95% piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

Guillemot makes this claim despite Ubisoft famously using gross DRM which it claims has never been cracked. So, either he's lying about the piracy, or the company's been lying about the effectiveness of its DRM. Of course, it's more than likely both claims are total bullshit, because Ubisoft has never been able to get its story straight on this stuff.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Free-to-play

12:00 PM on 09.11.2014
League of Legends getting arena-like Ascension mode

Riot Games revealed a new ogame mode this week for League of Legends -- Ascension. You'll basically be working together to defeat Xerath, located at the center of the map. Once defeated, you'll earn extra stats, a ...more



3:30 PM on 09.10.2014
Counter-Strike Nexon: Zombies is out of control

As previously covered, Counter-Strike Nexon: Zombies is a real game. It's not out yet, but it will be out on Steam soon enough -- an open beta is scheduled to go live on September 23. I was already toying around with the idea...more



4:00 PM on 09.04.2014
Review: Warframe

Warframe has just released on the Xbox One, and it's undergone some changes since it launched -- mostly good changes, meant to add more content to the game in the form of items and missions. It still fails in all of the same areas however, mostly its inability to craft an interesting world, and the free-to-play scheme that encourages far too much grinding.more



View all Free-to-play






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more