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Ubisoft: Anno 2070 DRM is 'working as intended' photo

The latest miserable press surrounding Ubisoft's trashy DRM concerned news that Anno 2070 would confuse a simple hardware change with an entirely new PC -- a real problem when you can only install the game three times before it stops working. Ubisoft has responded the way it always does when its DRM comes under fire -- it doesn't care. 

"While it's correct that copies of Anno include three activations and that changing hardware may trigger the need for reactivation, the vast majority of Anno customers never encounter this scenario," said Ubisoft. "On the rare occasion when a customer does need additional activations, Ubisoft customer service is available to quickly resolve the situation, and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game."

There you go -- it only wastes the time of a few consumers, therefore it's okay. 

That excuse never washes with me, not when it's a problem that never needed to exist in the first place. DRM exists only for publishers to exert control over paying customers, not fight pirates. Therefore, if just ONE customer is inconvenienced by it, it's an inexcusable trespass on the part of Ubisoft. In other words -- I shit on its excuses.

Ubisoft: Anno 2070 DRM Works As Intended [Rock, Paper, Shotgun]








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45 comments | showing # 1 to 45
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OneRed's Avatar - Comment posted on 01/20/2012 11:22
OneRed
More like Screwbisoft, am I right?
BkV's Avatar - Comment posted on 01/20/2012 11:24
BkV
"...the vast majority of Anno customers never encounter this scenario..."

I'm tired of Ubisoft's silliness, maybe when the majority stop purchasing their products and services, maybe then Ubisoft would stop with the shit excuses.
PiggyGamer's Avatar - Comment posted on 01/20/2012 11:24
PiggyGamer
Just keep it inside... and learn how to hide... your feeeeeliiiings
tekbunny's Avatar - Comment posted on 01/20/2012 11:30
tekbunny
i wonder what it's like to be that kid that keeps his ball all to himself, but instead of a kid it's a GROUP OF FUCKING ADULTS WHO SHOULD KNOW BETTER. sad to say that this is one video game company i will not be sad to see go once the go under. paradox.

@onered

yes you are.
Usedtabe's Avatar - Comment posted on 01/20/2012 11:30
Usedtabe
So glad Ubisoft hasn't made/published anything good for years so it makes it much easier to never support them.
tekbunny's Avatar - Comment posted on 01/20/2012 11:31
tekbunny
@tekbunny

idiot.

"sad to say that this is one video game company i will not be sad to see go under. paradox"

fixed.
ramon-the-race-car-driver's Avatar - Comment posted on 01/20/2012 11:36
ramon-the-race-car-driver
@Piggy

you are fucking awesome. that totally just made my day.
Canadian Otaku Gamer's Avatar - Comment posted on 01/20/2012 11:36
Canadian Otaku Gamer
Of course, a year from now Ubisoft will say it was pirated 95% of the time to justify cancelling the PC versions of upcoming games.
Telephis's Avatar - Comment posted on 01/20/2012 11:38
Telephis
Shit. I bought Anno last week and planning on upgrading my PC this weekend. What's the point in even having it on steam then?
It's a fantastic game though, I have been loving it.
Boilermaker's Avatar - Comment posted on 01/20/2012 11:41
Boilermaker
I'm not getting this, is Ubisoft arguing points to buy games from them, or pirate them? I wanted to pick this game up too.

I guess this doesn't really stop me from buying this game. I just won't get it from Steam. I'll go out, buy a boxed copy from a store then download a crack to get around the DRM.
Snaggletooth's Avatar - Comment posted on 01/20/2012 11:42
Snaggletooth
<i>DRM is 'working as intended'</i> What? ... Holy shit, UbiSoft's whole point is to make people mad. These guys are bigger (and better) trolls than /b/
Fugly Duckling's Avatar - Comment posted on 01/20/2012 11:45
Fugly Duckling
So the DRM is supposed to punish legitimate customers? When did Ubisoft turn into a dominatrix?
Relysis's Avatar - Comment posted on 01/20/2012 11:45
Relysis
Install limitations are ridiculous. We need more immortal scorpions Serious Sam style, or blurring graphics like Take On Helicopters.

Anno DRM could have been hilarious, and not hurt paying customers. Random natural disasters constantly happen and destroy everything. At random intervals the Tycoons or Ecos attack and destroy everything. Players waste tens of hours doing this, complain in the forums, then get banned.
Scuffles's Avatar - Comment posted on 01/20/2012 11:48
Scuffles
..... Enough reason for anyone with as much as half a braincell to avoid the hell out of Ubisoft published games and for any developer who can to abandon them as a publisher.

Ubisoft = instant dealbreaker when it comes to purchasing games fer me these days. Which makes 2 such publishers I won't touch with an 11' pole
Ronin4life's Avatar - Comment posted on 01/20/2012 11:53
Ronin4life
Steam inconveniences me, with its forced software updates and my crappy internet.
Do you hate steam now?
PalinRMA's Avatar - Comment posted on 01/20/2012 11:58
PalinRMA
Again Ubisoft just needs to stop making PC games.
Russell Venaska's Avatar - Comment posted on 01/20/2012 12:04
Russell Venaska
I can other scenarios causing issues. When I buy new PC or reformat system this must count against my quota. Wonder if they will limit how many ps3 or xbox you can play clancy gamed on next.
tekbunny's Avatar - Comment posted on 01/20/2012 12:04
tekbunny
@ronin

what? can't tell if serious...

if so, do vehicles also inconvenience you with their pesky ability to get you to a place faster than walking?
Ronin4life's Avatar - Comment posted on 01/20/2012 12:06
Ronin4life
@tek
I have dail up, a mifi with 10gb a month for 8, and shogun 2.
Ronin4life's Avatar - Comment posted on 01/20/2012 12:07
Ronin4life
*6 people*
Chad Almasy's Avatar - Comment posted on 01/20/2012 12:11
Chad Almasy
Didn't companies used to bend over backwards to make sure their products were as costumer friendly as possible? o_O
Scuffles's Avatar - Comment posted on 01/20/2012 12:14
Scuffles
@Ronin4life

you know if you don't like that auto updating you can turn it off in the games properties
Relic28's Avatar - Comment posted on 01/20/2012 12:14
Relic28
Next we'll have driver updates count against us too since clearly we need more restrictions.
Ronin4life's Avatar - Comment posted on 01/20/2012 12:16
Ronin4life
@scuffles
Tried that. It won't let me play games that need an update until they are updated. The only way to avoid this is to never use steam while online, which means no new games that require steam....
mxdirector's Avatar - Comment posted on 01/20/2012 12:24
mxdirector
Just googled it, and as I suspected there's a cracked version.

So here is what is going to happen. pirates are going to download that, never having to worry about how many activations. While legitimate customers who have paid money will be completely abused.

Good job ubisoft drm :D

I have no interest in this game, but I might just pirate it, just to boost up those piracy numbers.
Donuts's Avatar - Comment posted on 01/20/2012 12:29
Donuts
I was about to say everyone was overreacting before I read the previous article, I could understand if its locked to your motherboard but why changing a gfx card voids your key is beyond me. Who approved that? Its like Ubisoft is saying "move to console so we can drop the pc platform with an excuse so you can't complain"
omicron1's Avatar - Comment posted on 01/20/2012 12:38
omicron1
So let's sum this up. You will have to reactivate 2070 every year or two as a gamer. You can only do this three times before you have to depend on Ubisoft's customer service. Heaven help you if you want to let your kids play it! If Ubisoft goes out of business... Well, there goes your game. The one recorded contact concerning reactivation waited literally weeks before they got an answer, and it wasn't even the "tech support" helping - the DEVS had to step in. And on top of all this, the pirates aren't even affected!

Someone... Please... Fire a class action lawsuit at these dolts. They clearly need a wake-up -to-reality call, stat.
Scuffles's Avatar - Comment posted on 01/20/2012 13:14
Scuffles
@omicron1

At this point the day Ubisoft goes out of business shall be a day of global constipation for not a single shit will be given. Shrewd inverters will have the laxative markets covered and walk away with a kings ransom.
TheNephilym's Avatar - Comment posted on 01/20/2012 13:28
TheNephilym
I'm just happy to see that it's working so well for them - stopping them filthy pirates and all. They should be proud to know that they aren't alienating all those fans and paying customers for nothing. Keep up your excellent work, Ubisoft!

josmeister's Avatar - Comment posted on 01/20/2012 13:41
josmeister
I'm just gonna fucking pirate them in hopes that their actual piracy rates become scarily bigger than the competition's. I also kinda like not paying. Though not as much in the case of anno or driver, rather than things like AssCreed
BoomingEchoes's Avatar - Comment posted on 01/20/2012 14:09
BoomingEchoes
Miserable press behind Ubisofts DRM practices that are "working as intended"? I can't tell if another day has dawned or not!

Just another brick in the wall marked "Ubisoft hates the industry and its customers"

"and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game."

Yeah, which means "don't circumvent us and go to the developers, but please remember we'll make you wait over a week while we get a known issue resolved for you".

NO customers should have this issue, Ubisoft -Period.
GoddessKailynn's Avatar - Comment posted on 01/20/2012 15:50
GoddessKailynn
Yknow... I actually want to play this game once I upgrade my computer to be able to play it properly... But looks like I am just gonna pirate it instead of buying it. I upgrade my computer too often to want to deal with crap like this.

The whole reason I USE PC's is because I can upgrade them. When my software stops working because of the sole reason I use PCs over consoles... well then we have a problem.
qlum's Avatar - Comment posted on 01/20/2012 16:01
qlum
I know piracy is bad but how can any sensible person be expected to pay money for something when a better version is available for free.
MrBoBo1's Avatar - Comment posted on 01/20/2012 16:15
MrBoBo1
Ubisoft are a bunch of greedy french fucks.
Jinx 01's Avatar - Comment posted on 01/20/2012 17:14
Jinx 01
What a bunch of dicks. That statement is basically a big "fuck you" to their customers.

And wtf happens if you buy it on Steam? Does it disappear from your games after you use up 3 activations? Or does the unplayable game stay there in your library, forever reminding you how stupid you were to buy a Ubisoft game?
Danilo Salvego's Avatar - Comment posted on 01/20/2012 17:41
Danilo Salvego
The solution for this is simple: don't buy it.
killias2's Avatar - Comment posted on 01/20/2012 18:00
killias2
http://www.guru3d.com/news/ubisoft-changes-anno-2070-drm-after-guru3d-critique/ - Apparently, Ubisoft has gotten rid of the hardware check.

Can we get an update?
JoeTheProYaKnow's Avatar - Comment posted on 01/20/2012 18:47
JoeTheProYaKnow
So does the three activations literally just mean 3 machines at one time or 3 times period? Either way does the acvitations replenish after 30 days as some other Tages games do? Also I read the article killias2 posted and it they did remove the aspect of having to reactivate with each change of your graphics card, but what other hardware changes constitute a need to reactivate?

Well all these doubts and questions leave me not really even wanting this game anymore. I had it on the top of my Steam wishlist, but I am removing it and pretending it does not exist. DRM of this nature does nothing but tell the consumer they do not matter. Required clients like Steam and Origin are one thing, but limiting the use (and longevity) of the product is never a good thing Ubisoft. I cannot honestly remember the last Ubisoft game I purchased besides the first Assassin's Creed and it looks more and more that it will be the last title I purchase from them.
Xorian's Avatar - Comment posted on 01/20/2012 19:21
Xorian
Anno 2070 looked really amazing, I was really psyched for it, until I noticed that it had the Ubisoft logo on it. I immediately suspected some DRM bullshit and crossed out the game from my wishlist.

I stand my ground and won't even pirate it, however I think that they are encouraging people to do so with their lies.

The whole '95% of our potential sales are stolen by pirates' argument simply means that they can make numbers say anything they want. Things won't change until gamers unite and boycott companies for such lazy practices.

We don`t HAVE to play AssCreed, just like we don`t NEED to play Battlefield 3 (EA is as retarded if not more so with their Origin scam), but holding out on some of the most immersive games available and facing the scorn of most others for doing so is a path that few will dare follow.

Same goes with most drugs really, who cares where your drugs come from; Iz just wantz to gets High and numb myself from the real world. Way easier than to actually take a stand.
Jako21530's Avatar - Comment posted on 01/21/2012 01:01
Jako21530
I am still looking forward to this game. I think I'm just gonna wait till it's dirt cheap and Ubisoft could care less about it. Till then why not pirate it. It just seams like that is what Ubisoft is asking you to do anyway.
Paroxysm's Avatar - Comment posted on 01/21/2012 01:24
Paroxysm
The DRM's intended purpose is to drive away potential customers. Working as intended!
Hasney's Avatar - Comment posted on 01/21/2012 01:27
Hasney
Sorry Ubi. I'm not buying this or any other game you make for any format until you stop with this madness.
killias2's Avatar - Comment posted on 01/21/2012 11:48
killias2
Guys, as I said above, Ubisoft has already gotten rid of the hardware change stuff. It still has DRM, which may or may not be a dealbreaker for you, but it's no longer dependent on changing video cards or stupid stuff like that,
JoeTheProYaKnow's Avatar - Comment posted on 01/21/2012 13:36
JoeTheProYaKnow
@killias2

If I am reading correctly they only removed the GFX card change. It would still probably include a mobo or processor change. Hell it might include an OS change. I know reformatting would wipe the file that gets stored on your drive and eat up an activation. The only only way I will buy this is if they give me either no limited activations or some means to reclaim activations rather than having to call them and hope. Revocation tools are available for EA games like ME1 and Crysis Warhead, so at the very least Ubisoft can give us this. What is worse is the damn game is already through Steam and yet they still feel the need to throw more DRM on the situation. Stupid stupid stupid.
N-effect-human's Avatar - Comment posted on 01/26/2012 14:06
N-effect-human
Thank god my gaming preferences exclude 95% of Ubisoft's catalog. And Trackmania hasn't been incorporated with this shit.
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