hot  /  reviews  /  video  /  blogs  /  forum

Ubisoft: Anno 2070 DRM is 'working as intended'

11:15 AM on 01.20.2012 // Jim Sterling
  @JimSterling

The latest miserable press surrounding Ubisoft's trashy DRM concerned news that Anno 2070 would confuse a simple hardware change with an entirely new PC -- a real problem when you can only install the game three times before it stops working. Ubisoft has responded the way it always does when its DRM comes under fire -- it doesn't care. 

"While it's correct that copies of Anno include three activations and that changing hardware may trigger the need for reactivation, the vast majority of Anno customers never encounter this scenario," said Ubisoft. "On the rare occasion when a customer does need additional activations, Ubisoft customer service is available to quickly resolve the situation, and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game."

There you go -- it only wastes the time of a few consumers, therefore it's okay. 

That excuse never washes with me, not when it's a problem that never needed to exist in the first place. DRM exists only for publishers to exert control over paying customers, not fight pirates. Therefore, if just ONE customer is inconvenienced by it, it's an inexcusable trespass on the part of Ubisoft. In other words -- I shit on its excuses.

Ubisoft: Anno 2070 DRM Works As Intended [Rock, Paper, Shotgun]




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


destructoid's previous coverage:
Anno 2070


View all:powered by:  MM.Elephant

Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!



  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -