hot  /  reviews  /  videos  /  cblogs  /  qposts

Ubisoft and Paramount inject Rainbow Six Vegas 2 with ad-tastic minigame

4:58 PM on 08.05.2008 // Jim Sterling

Let the in-game advertising commence! Ubisoft (aka the EA of Europe) has signed a deal with Paramount Pictures to infuse the 360 version of Rainbow Six: Vegas 2 gameplay-reliant advertising that will take the shape of an in-game scavenger hunt promoting upcoming movie Tropic Thunder.

Players will follow a series of clues within the game in order to receive a "free digital VIP map" for the title and gain entry into a Tropic Thunder sweepstakes for the chance to win an Xbox 360 Elite ... and ... for the love of ...

Most in-game advertisments are fairly passive, but this represents a new age of playable commercials, which brings things right back to the days of Cool Spot. I'm sure this is going to be very nice for Ben Stiller fans, but the whole idea of this scheme makes me cringe, quite frankly. I'm not surprised in the least that Ubisoft is involved.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

DeNA boss says that the Nintendo mobile games are coming soon. Hurry up and reveal the damn thing so I can know if I should be excited, interested, or disappointed?
Pixie The Fairy avatarPixie The Fairy
There's a tumor going around the Episode II of Zeldas is getting a remaster. Meanwhile, Link's Awakening 3D would have been appreciated much more. [img][/img]
CoilWhine avatarCoilWhine
I was playing MGSV, doing a Mine Clearing Side Op and saw a bear. I pelted it with tranq bullets, few seconds later it ran into a mine and blew up, alerting the enemies in the process. Holy shit I love this game.
OverlordZetta avatarOverlordZetta
Nintendo giveth, and Nintendo taketh away. Now coming next Thursday!
gajknight avatargajknight
The wait for Dragon Quest Heroes is killing me. AR challenges in Arkham Knight do not fill the void! Not even Cat-woman's nice butt can fill the void. These 3 days will be a trial. :(
BaronVonSnakPak avatarBaronVonSnakPak
A client tipped me $50 today at a job site, which lead to me only spending $10 + tax for Dragon Quest Heroes. Slime time baby.
ChrisHannard avatarChrisHannard
Glory to The Many. The Many sings to us.
RadicalYoseph avatarRadicalYoseph
Daily VGM #22 (Witcher 2) - Pam Pa Ram (The Witcher 3) [youtube][/youtube] Instant classic 10/10. It's a travesty it wasn't included in the soundtrack. Maybe CDPR is preparing for a special second disc release? I sure hope
Oh, look at that, the rough draft I choose not to delete of this paper I need to do! I can keep adding to that instead of starting over and getting frustrated and quitting. What a novel concept!
Jiraya avatarJiraya
Boys & Girls Whatcha doing ? Have you watched Shimoneta ? GO SEE IT [img][/img]
OverlordZetta avatarOverlordZetta
And speaking of Yo-Kai Watch, it sounds like the demo's out!
El Dango avatarEl Dango
Hello, Thomas. I see you're looking at our fine selection of quickposts. Do they please you?
OrochiLeona avatarOrochiLeona
Overwatch Beta livestreaming Thursday. All aboard the AWESOME train. CHOO! CHOO!
PSISomething avatarPSISomething
EXTREMELY SPOOPY TRAILER [youtube][/youtube]
OverlordZetta avatarOverlordZetta
I'm coming to realize my time off from blogging has made the progress I made at being succinct fade away into nothingness, as the world will see in about an hour. I also made Valkyrie Drive's boobs even more boring at Japanator last night! Somehow.
Apparently, Kero Blaster got an update... Neat.
Barry Kelly avatarBarry Kelly
[url=""]Deus Ex: Revision is now a thing that's on Steam for free [img][/img][/url]
Mike Martin avatarMike Martin
Wasteland 2 DC is out!
Torchman avatarTorchman
Just a reminder: If you game doesn't have a dancing murderer, or a dancing little girl, your not a GOTY contender.
Rudorlf avatarRudorlf
Season 2 of Fargo is out, and of course Fargo isn't Fargo without dumbass criminals, tragedy and black comedy mixed into one package. BTW, the Organic Mechanic is in this season.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -