Ubisoft and Paramount inject Rainbow Six Vegas 2 with ad-tastic minigame

Comment with Facebook

Comment with Dtoid

VIDEO.DESTRUCTOID | JAPANATOR | TOMOPOP

Destructoid is obsessive about gaming news.

front page

top stories

reviews

features

shows

contribute

ps3

360

wii

pc

psp

ds

iphone

Home #Ads

4:58 PM on 08.05.2008 | Jim Sterling

19 comments

Ubisoft and Paramount inject Rainbow Six Vegas 2 with ad-tastic minigame photo

#Ads #Rainbow Six #Ubisoft #Xbox 360

Let the in-game advertising commence! Ubisoft (aka the EA of Europe) has signed a deal with Paramount Pictures to infuse the 360 version of Rainbow Six: Vegas 2 gameplay-reliant advertising that will take the shape of an in-game scavenger hunt promoting upcoming movie Tropic Thunder.

Players will follow a series of clues within the game in order to receive a "free digital VIP map" for the title and gain entry into a Tropic Thunder sweepstakes for the chance to win an Xbox 360 Elite ... and ... for the love of ...

Most in-game advertisments are fairly passive, but this represents a new age of playable commercials, which brings things right back to the days of Cool Spot. I'm sure this is going to be very nice for Ben Stiller fans, but the whole idea of this scheme makes me cringe, quite frankly. I'm not surprised in the least that Ubisoft is involved.

Continue reading: More Xbox 360 stories

Ubisoft used pirate's code to fix game
31 comments

A ton of Rainbow Six: Vegas 2 tournaments with some awesome prizes coming up
6 comments

PS3 Vegas II getting patch soon: Because patches make everything better
45 comments

All is not well in Vegas 2, online chokes
52 comments

19 comments | showing # 1 to 19

dtomek

Well you don't have to do it, and presumably the advertiser is paying for your map DLC. That is of course assuming you walk through his adverscape.

Blackhat

I'm not seeing how this is a bad trend. If it sucks, people won't do it. If it's good, people will.

And I loved coolspot. I even wrote an article about how I can still remember playing Coolspot, Avoid The Noid, and Chester Cheetah as a wee-lad.

Dr Milkdad

It's Tropic Thunder, not Tropical.

Jim Sterling

"It's Tropic Thunder, not Tropical. "

Proves the advertising doesn't work.

Justice

FACT: I have Cool Spot in my bedroom right now, it is indeed a great game

FACT: I have RSV2 on my shelf right now, this advertising sounds very lame, I just want to enjoy Terrorist Hunt with my friends.

:(

Dr Milkdad

hahaha, well there you go, can't argue with that.

Mxyzptlk

Interesting idea. And Cool Spot was a rad game.

KaRiL

"Tropical Thunder" sounds much more delicious.

whormongr

they ought to give you the game for cheap or free if you get ads- I wouldn't mind ads if this were the case I would take ads for a free game, but if you pay full price for a game, they should leave the ads out- though I wonder why they didn't do this on the PS3- sony pictures conflict?

wardrox

If this game is full price I will activly try to hurt their sales.

Oh look, MS raping customers for more money. How fucking novel.

Mxyzptlk

People: The game is already out. This will be an optional contest you can do to get entered in a sweepstakes and get a free map. And if you want to be pissed at anyone, be pissed at Ubisoft, not MS.

D-Nez

If its another map to hunt terrorist on, what could possibly be the issue? ..It will have terrorist hunt, right?!

big filth

sounds good to me..

*ducks*

adultswim810

i was just playing an hour ago and they have a SHIT TON of tropic thunder posters ingame

mistic

the word SELLOUTS comes to mind...

HangoverGlory

I think I saw this the other day. I had the game from GameFly and in the Convention Center there were poster ads for Tropic Thunder. Under them, it said something like "Walk just past the concession stand" or something like that. Every ad had a different way to go as you passed through that level.

I didn't follow though.

Agent Orange

At least because of all this in-game advertising, we don't have to pay to play games on Live. Oh, wait...

Crumpet Lips

What is happening with Ubisoft these days? They are making some really cool shit and giving us free maps for Vegas 2 but now they want to pull off a stunt like this? I think I will give it a miss. I don't like advertising at all. If I want something, I will go out and buy it/rent it, etc. Don't shove it in my fucking face everywhere I go.

parrothead

Another reason the PS3 is great

Click connect and comment instantly!

get involved

register or login
post a blog
post a forum
enter a contest
contribute a news tip
suggest a feature
be a guest editor

support

new member's guide
login assistance
tech support
report abuse
email our editors
read our dev blog
nuclear crisis?

keep in touch

RSS feed
Twitter
Facebook
Myspace
Flickr
Game nights
Meetup+play online

seriously

about Destructoid
advertising
terms of use
privacy policy
jobs at MM
buy our crap

our network

Tomopop
Japanator
Despingation?

Destructoid is an independently-run publication forged by our love of video games and the gaming community's need of accountable enthusiast press
living the dream since March 16, 2006

New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!

see all

Splinter Cell: Conviction - GameStop Promo

BlazBlue: Continuum Shift

No More Heroes 2: Desperate Struggle - Euro

EVE Online: Tryannis

Majin & The Forsaken Kingdom

Naughty Bear - Aliens Spoof

Transformers War For Cybertron: Matt Tieger

Need For Speed World: Marc De Vellis

Fullmetal Alchemist: To the Promised Day

Destructoid 4th Anniversary Party

Try our new video site: vToid.com

see all

Heavy Rain Chronicles, Chapter 1: The Taxidermist
by Samit Sarkar

Final Fantasy XIII

Pokemon HeartGold / SoulSilver

Calling

Sonic and Sega All-Stars Racing

God of War III

Mega Man 10

Battlefield: Bad Company 2

Review Recap: February 2010

see all

Why you need to be excited about SpyParty
by Anthony Burch

Cute chaotic robot ninja explody fun with Plain Sight

Need for Speed World: Race

A mindbending with Poto & Cabenga

Pocket Creatures

Easy Piano

inXile's Hunted

Resident Evil : Zombie Infection (iPhone)

Star Wars: The Old Republic

Frobot

see all

Magnifica Electronica: A look at House, Techno and Trance in games
by Kraid

Call for entries

New posts

Expand all

New to the c-blogs? Read the survival guide
- The Dtoid Army is 60523 strong -

see all

The hidden truth behind game reviews

Counterpoint: God of War III is too long, boring

The joys of being a videogame reviewer

Gather around old man Niero: Destructoid turns four

The most immature thing we've ever done: The Name Game

Get me results: How to solve the JRPG Grind

Only idiots blame the 360 for FF XIII's problems

tips@destructoid.com
	Nick Chester Editor-in-Chief		Niero Founder, El Jefe
	Jim Sterling Reviews Editor		Hamza Aziz Community Manager
	Dale North News Editor		Rey Gutierrez Destructoid Video EIC
	Anthony Burch Features Editor		Brad Nicholson Managing Editor
	Tom Fronczak		Colette Bennett
	Ashley Davis		Ben Perlee
	Conrad Zimmerman		Chad Concelmo
	Jonathan Holmes		Jonathan Ross
	Brad Rice		Jordan Devore
	Joseph Leray		Matthew Razak
	Josh Tolentino		Samit Sarkar
	Hollie Bennett		Daniel Lingen
	Mikey Turvey	Adam Dork Joe Burling
		Adam Dork Joe Burling