Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Ubisoft and Paramount inject Rainbow Six Vegas 2 with ad-tastic minigame


4:58 PM on 08.05.2008
Ubisoft and Paramount inject Rainbow Six Vegas 2 with ad-tastic minigame photo



Let the in-game advertising commence! Ubisoft (aka the EA of Europe) has signed a deal with Paramount Pictures to infuse the 360 version of Rainbow Six: Vegas 2 gameplay-reliant advertising that will take the shape of an in-game scavenger hunt promoting upcoming movie Tropic Thunder.

Players will follow a series of clues within the game in order to receive a "free digital VIP map" for the title and gain entry into a Tropic Thunder sweepstakes for the chance to win an Xbox 360 Elite ... and ... for the love of ...

Most in-game advertisments are fairly passive, but this represents a new age of playable commercials, which brings things right back to the days of Cool Spot. I'm sure this is going to be very nice for Ben Stiller fans, but the whole idea of this scheme makes me cringe, quite frankly. I'm not surprised in the least that Ubisoft is involved.






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



First Xbox One ad has no games photo
First Xbox One ad has no games
3:00 AM on 09.06.2013






Advertising

1:00 PM on 01.23.2015
Bud Light turns man into Pac-Man in Super Bowl ad

Bud Light has released one of the ads which will air during the upcoming Super Bowl XLIX, in which an unsuspecting beer consumer becomes the player of a fully-realized, physical Pac-Man game while a live DJ spins music in a ...more



12:45 PM on 11.25.2014
Sony settles over deceptive PlayStation Vita ads

Following Federal Trade Commission charges over false advertising in late 2011 and early 2012, Sony has agreed to give consumers who purchased a PlayStation Vita before June 1, 2012 "either a $25 cash or credit refund, or a $...more



4:30 PM on 08.19.2014
Wear the carcass of Chester Cheetah in Plants vs. Zombies: Garden Warfare

I was prepared to get mildly annoyed at this Cheetos partnership with Plants vs. Zombies: Garden Warfare, despite the fact that it's not the first time the game has dabbled in brand-sponsored character variants. (There were ...more



View all Advertising






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more