Ubisoft: 3D gaming will be the next Dolby Stereo



11:00 AM on 11.28.2009

3D entertainment may have been a throwaway gimmick of the nineties, but it seems that the game industry is convinced it's here to stay this time. Among them is Ubisoft, a company committed to investing in the technology and convinced that 3D gaming will be something we can't live without.

"3D is to pictures what Dolby Stereo was to sound," states Ubi executive Yannis Mallat. "No one wants to go back to mono."

James Cameron's Avatar will release next month as an Ubisoft-published title, and it will be able to support 3D visuals. The movie will also be jumping on the 3D craze.

What do you make of this recently returned interest in 3D gaming? I can't say I've ever really been interested in the gimmick, but I guess if this is the way the industry is headed, I'm going to have to start caring. Do you believe this will be as important as stereo sound, or is it merely hyperbole cooked up by a publisher who wants you to be excited about an upcoming game?


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Jim Sterling

Former Reviews Editor