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Ubisoft: 3D gaming will be the next Dolby Stereo photo

3D entertainment may have been a throwaway gimmick of the nineties, but it seems that the game industry is convinced it's here to stay this time. Among them is Ubisoft, a company committed to investing in the technology and convinced that 3D gaming will be something we can't live without.

"3D is to pictures what Dolby Stereo was to sound," states Ubi executive Yannis Mallat. "No one wants to go back to mono."

James Cameron's Avatar will release next month as an Ubisoft-published title, and it will be able to support 3D visuals. The movie will also be jumping on the 3D craze.

What do you make of this recently returned interest in 3D gaming? I can't say I've ever really been interested in the gimmick, but I guess if this is the way the industry is headed, I'm going to have to start caring. Do you believe this will be as important as stereo sound, or is it merely hyperbole cooked up by a publisher who wants you to be excited about an upcoming game?








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65 comments | showing # 1 to 50
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next 50 comments

dwolfwood's Avatar - Comment posted on 11/28/2009 11:03
dwolfwood
Yea I think it's gonna catch on, and eventually all games/bd will support it.
bluexy's Avatar - Comment posted on 11/28/2009 11:09
bluexy
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH
Elsa's Avatar - Comment posted on 11/28/2009 11:10
Elsa
eh... I'll wait for holographic gaming. Star Trek holosuites FTW! :)
Monodi's Avatar - Comment posted on 11/28/2009 11:11
Monodi
ssssssssssuree...
MrSadistic's Avatar - Comment posted on 11/28/2009 11:16
MrSadistic
Why is it at the end of every decade, people get obsessed with anything 3D related, then a couple of years later people completely forget about it?
Anjo's Avatar - Comment posted on 11/28/2009 11:19
Anjo
Hahaha... no, probably not.
Overcrowd's Avatar - Comment posted on 11/28/2009 11:20
Overcrowd
Nope. Failed in the '90s, gonna fail in the '10s too.
ParaParaKing's Avatar - Comment posted on 11/28/2009 11:26
ParaParaKing
I am physically unable to see 3D, so I couldn't care about this in any way.
mwoody's Avatar - Comment posted on 11/28/2009 11:26
mwoody
Given the option between stereo with headphones or mono without, I'd probably pick mono. His comparison is, unfortunately for him, apt.
Advenger's Avatar - Comment posted on 11/28/2009 11:30
Advenger
I hope this actually takes off, the 3D I mean, I could care less about Avatar. I've been using the red/blue glasses as I don't yet have the 120hz monitor needed( or the Nvidia kit) but it looks awesome. Most games are supported, though some less so (there's a list somewhere). It takes some con figuring to get it how you like it, and with the red/blue glasses, red dot scopes are useless. It's hard to describe in text, I recommend you either get yourself some glasses, or visit one of those nvidia booths.
Strandli's Avatar - Comment posted on 11/28/2009 11:33
Strandli
I think that in the future, it may be possible, but the tech is not there yet.
I had a chance to try out FarCry2 with this new 3D monitor and glasses (not the 50's 3D thing), and I immediately saw the difference. It was kinda cool, but you had to focus your eyes and watch the picture in a different way for full effect, it was also painful to watch after some time.

So until they perfect the technology, I don't think it will catch on, I don't think most people will go through the trouble to learn how to use your vision for 3D, and at the same time wear extra set of glasses just to game.
Xtian's Avatar - Comment posted on 11/28/2009 11:35
Xtian
This has got to be a joke. I still think this is a gimmick, and I'd rather not be forced to wear some stupid glasses to play my games/watch my movies e.t.c.
sire masta's Avatar - Comment posted on 11/28/2009 11:36
sire masta
I hope it does catch on, that way we can have 3D porn ;)
's Avatar - Comment posted on 11/28/2009 11:36
Clint
He's right! It will revolutionize games just like it did movies!
StingingVelvet's Avatar - Comment posted on 11/28/2009 11:38
StingingVelvet
I could go "3D" right now as a lot of games support it on the PC, but you need some extremely expensive monitor as well as the glasses and of course a PC capable of running the game twice-over.

It's just not worth the investment, plus who wants to play the game with goggles on their head?

Not sure I am enthused.
jamie dickerson's Avatar - Comment posted on 11/28/2009 11:38
jamie dickerson
3-D is a fad. I seriously only hear Execs talk about how good it is. Most normal people I talk to go on about how its not that great and they cba with it
Kyle MacGregor's Avatar - Comment posted on 11/28/2009 11:38
Kyle MacGregor
Avatar looks incredibly awful....as sounds the idea of 3D gaming.

It's going to be the N64/PS1 all over again...except it won't pan out.
HiddenAHB's Avatar - Comment posted on 11/28/2009 11:38
HiddenAHB
Send them in, i'm sitting here waiting with my Blue/Red glasses.
The Silent Protagonist's Avatar - Comment posted on 11/28/2009 11:40
The Silent Protagonist
3D Glasses are the Whoopee Cushion of the entertainment industry - fun for a while and quickly forgotten. Things like vinyl and touch interfaces have come full circle because, you know, they don't require us to wear something headache-inducing in order to enjoy them. They have applications and a quality we can't get from other, newer technology.

That's how we can tell a gimmick from what's useful. Application.
Smuckers's Avatar - Comment posted on 11/28/2009 11:42
Smuckers
Its hype. I hate 3d when i go to the movies. It gives me a headache. There isn't even a 3d standard for hdtvs yet and anything you have at your house will need some sort of glasses to work. Until they can do 3d without those glasses it seems like nothing more than an irritating gimmick.
Topher Cantler's Avatar - Comment posted on 11/28/2009 11:45
Topher Cantler
HD = Dolby, maybe. 3D = scratch 'n sniff.
Xzyliac's Avatar - Comment posted on 11/28/2009 11:46
Xzyliac
@Elsa
Dude how many times did those things clusterfuck and almost kill people? Fuck that, you wanna talk about video game controversy.
Creamsnake's Avatar - Comment posted on 11/28/2009 11:48
Creamsnake
"3D is to pictures what Dolby Stereo was to sound."

Maybe it will be what surround sound was to stereo. Something that's pretty awesome but most can live without.

If it makes your eyes hurt it fails hard though... probably.
sprldr's Avatar - Comment posted on 11/28/2009 11:51
sprldr
I cslled this.
Buga's Avatar - Comment posted on 11/28/2009 11:51
Buga
3D = lul, good luck getting all those 3D tvs into people's home
destinyislands's Avatar - Comment posted on 11/28/2009 11:55
destinyislands
This looks awesome, I'll definitely have to sponsor this post on my new KH fansite http://www.destinyislands.com/
doctor insidious's Avatar - Comment posted on 11/28/2009 11:55
doctor insidious
Some people prefer mono.
ninjalegend's Avatar - Comment posted on 11/28/2009 12:15
ninjalegend
I don't know. To me, it does not seem like the technology is there. When the setup no longer needs the 3d glasses and becomes more affordable,.I may give this a try. They should farm this out to nintendo. Their good at making people think gimmicks are the "next big thing" and marketing them to the masses. Now we will have motion controls that just may work with natal, and nintendo is turning a serious profit. I am not a nintendo fanboy in any way, shape, or form. When it comes to videogame innovation and a new gimmick, if nintendo is not trying to do it, there is probably a good reason.
Django Reinhardt's Avatar - Comment posted on 11/28/2009 12:16
Django Reinhardt
I believe it's here to stay. 3D movies sell three times more tickets than their 2D counterparts, and that's a fact.

If you haven't seen a recent animated 3D film on a digital projector in a nicer theater, you're really missing out, because the technology has come a long way.
Django Reinhardt's Avatar - Comment posted on 11/28/2009 12:19
Django Reinhardt
Also, I'd like to point out that 3D has in many ways revitalized the theater industry, which was slipping under very quickly until they started purchasing 3D projectors on a large scale.
Ikey Heyman's Avatar - Comment posted on 11/28/2009 12:23
Ikey Heyman
ugh, no thanks.

movie theaters have polarized lighting 3D nowadays, which uses two cameras.

if it was just a TV at home, it'd have to be red/blue. ow, my eyes.

I wouldn't care if it was perhaps an optional feature of games, but if it was forced, I'm outta here.
Baleur's Avatar - Comment posted on 11/28/2009 12:33
Baleur
ikey heyman yes because it would be totally impossible to render 2 images from your computer at once, as it already does if you have 2 monitors or run in sli etc etc?
lol
Elsa's Avatar - Comment posted on 11/28/2009 12:45
Elsa
@Xzyliac... some losses may be required for the masses to enjoy. GLaDOS will be involved in initial testing for holographic gaming... and you get cake! :)
Turbofail's Avatar - Comment posted on 11/28/2009 12:48
Turbofail
I think the biggest problem is the fact that people equate 3D with shit flying out of the screen. The biggest advantage is has is the depth it provides into the scene as opposed to flat image (the waterdrops on window effect in Coraline can attest to that), and the cheapest of tricks being shit flying out of the screen. When used properly it's amazing, but like all technologies it has it's gimmicky sides as well.
Rucksack's Avatar - Comment posted on 11/28/2009 12:49
Rucksack
Yeah...not really interested it. I'm fine with the way things are.

Actually, on second thought, I'm not fine with the way things are, and that's why I can't support "3D". We're still attempting to figure out how to use this generation hardware to its full potential, and we are finally starting to move away from the whole "Gee these graphics are sure wiz-bang" vibe each new hardware generation brings.

A switch to "3D" would just refocus development goals on graphics again, and devalue actual gameplay. We need to work on deepening the gameplay experience, and adding nuance to existing experiential systems. I'd be fine if technology stayed where it is for the next decade, if that meant that we'd actually focus on mechanics for a change.
Sexualchocolate's Avatar - Comment posted on 11/28/2009 13:12
Sexualchocolate
Like ubi says, stereo was once a gimmik, colour tv was once a gimmik, having a movie on a disk was once a gimmik.

I look forward to the 3d generation.
father33's Avatar - Comment posted on 11/28/2009 13:27
father33
Lame. I don't want everything "COMING AT YA!"!
calelogan's Avatar - Comment posted on 11/28/2009 13:30
calelogan
I already wear glasses and I already see life in 3D.

The least developers could do is sparing me the trouble of having to hear ridiculous 3D glasses over the thank-you-for-making-me-see glasses
thisissami's Avatar - Comment posted on 11/28/2009 13:40
thisissami
having watched UP in 3D when it came out this past summer, I have to say I would definitely love to play my videogames in 3D too. I'm not, however, going to pay a ton of extra money to do so. If it can be done on current HDTV technology that all of us already own, simply by putting cheap glasses on, then I'm all up for it. If I need to buy a new TV to do it, then definitely not for the next 10 years or so...
TriplZer0's Avatar - Comment posted on 11/28/2009 13:54
TriplZer0
3D just seems like a gimmick to me. I saw Christmas Carol in 3D and it made me feel sick after a while. Plus whenever something is in 3D the film maker always has to throw stupid shit in there as if they're saying "Hey look! This is in 3D just in case you forgot!"
FunkzillaBOT's Avatar - Comment posted on 11/28/2009 14:12
FunkzillaBOT
This seems like the new catch phrase. "Look it's in 3D!" Hollywood, will do ANYTHING at this point to win back an audience that they've pissed-off, now that nobody cares.
EternalDeathSlayer's Avatar - Comment posted on 11/28/2009 14:18
EternalDeathSlayer
While I have no problem with 3D being used, I don't want to see any games that require it or anything like that. I don't want to see games designed around the technology, at least not in it's current state. Most 3D tech makes me feel shitty after about 25 minutes, depending on the intensity.

On a side note, Disney has some nice 3D technology in their theme parks, especially when combined with physical effects such as water and air. But that's only for 20 minutes or so at most. Any longer and I'm sure I'd start feeling crappy.

It's a fun gimmick, but for now that's all it is: A gimmick.
True Axiom's Avatar - Comment posted on 11/28/2009 14:19
True Axiom
I'm pretty sure the only people who care make 6+ figures and work on the marketing side of game companies. 3-D Gaming is like the PSP Go: someone's put a lot of money into it, and they really, really, *really* want us normal people to care, and...it won't happen, because it's a dumb gimmick that cannot be properly implemented.
Darren Nakamura's Avatar - Comment posted on 11/28/2009 14:27
Darren Nakamura
I think a better analogy would be 3D is the new 5.1 surround sound. It will be used and appreciated by a select group of people who really want the cutting edge for their entertainment centers, but will be largely ignored by the masses.
Jon B's Avatar - Comment posted on 11/28/2009 14:29
Jon B
Awesome, ubi. Now send me a 3D TV and the 3D glasses, and we'll talk.

Plus, considering a lot of games current gen fail to run in 1080p, settling for upscaling instead, wouldn't it be better to get HD gaming right before moving on to the next thing?
RichardBlaine's Avatar - Comment posted on 11/28/2009 14:48
RichardBlaine
The technology is improving, but I think it will be a while before it's strong enough to become a permanent addition to the "entertainment experience". However, if true 3D was achieved, I think it would definitely become the norm.
Monte's Avatar - Comment posted on 11/28/2009 14:48
Monte
pheh, do not give a damn about 3D,,, seriously i can only imagine it being horribly distracting to my gameplaying. Really, i think just about every movie that has invested in 3D has probably lost money on it, as people would have probably saw their films anyway... so the money spent to make the film 3D was mostly wasted.

Furtharmore, i would have to double check, but i vaguely recall that movies that are meant to be viewed in 3D look like CRAP when you try to watch them without the glasses... that's why the DVD for such movies have a 3D and a non-3D version... So i ask, what will ubisoft do? Will they actually cram two versions of the same game on a single disk doubling the size of the game for a fucking gimmick, will they sell a 3D and a non-3D version of the game, or will they just make a 3D version of the game that looks HORRIBLE for those who don't wear the glasses?
matrixdude171's Avatar - Comment posted on 11/28/2009 14:59
matrixdude171
Really? Who even care's about 3D gaming??? you tilt your head and it doesn't work. This is just hype cause cameron wants avatar to hit it big, and he needs it.
bickle's Avatar - Comment posted on 11/28/2009 16:38
bickle
@Monte: I think you are a bit confused regarding 2D and 3D versions of a release. For a game there is no need for 2 separate releases. The game is rendered in real-time, so it either renders in 3D or 2D.
bickle's Avatar - Comment posted on 11/28/2009 16:40
bickle
@Monte: Also, your comment regarding 3D movies losing money is off-base. As noted earlier, 3D versions outperform the 2D versions.
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