Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Ubidays 08: Stop Smoking coming to the DS, rated ages 3 and up

8:26 PM on 05.28.2008 // Hamza CTZ Aziz
  @CTZ

My Health Coach: The Easyway to Stop Smoking is exactly what it sounds like. It's a game for the Nintendo DS meant to help smokers quit smoking. Ubisoft worked with Allen Carr who world renowned guru that has help millions quit smoking with his methods. There will be 15 games on this, um, game that will help smokers lose the illusion that they need nicotine. The game will be out this November.

I was going to have a little rant here about how this is just such obvious attempt at pulling in some easy cash. Instead, I'm just going to point out that the Fact Sheet that came with this announcement says this game is rated E/3+. Yep.

UBISOFT AND ALLEN CARR'S EASYWAY TEAM UP TO HELP SMOKERS QUIT

Ubisoft to Bring Allen Carr's Easyway to Stop Smoking to the Nintendo DS(TM) system in November 2008

SAN FRANCISCO – May 28, 2008 – Today Ubisoft announced that it will develop and publish the video game based on the successful Allen Carr's Easyway to Stop Smoking method. Designed for Nintendo DS(TM), Allen Carr's Easyway to Stop Smoking is scheduled for release in November 2008.

Published in 50 countries, Allen Carr's Easyway to Stop Smoking book is an international best seller, and Allen Carr's Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr's Easyway books, clinics or DVD in order to stop smoking. The method removes the smoker's belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money-back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.

Brought to an exciting interactive platform, Nintendo DS, Allen Carr's Easyway method will take on a whole new dimension. Players will be actively participating in the game's content as they input the details of their smoking habits and even select their own Allen Carr's Easyway coach to take them through the process of quitting.

Developed in conjunction with Allen Carr's top experts, the game echoes the philosophy of Allen Carr's Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.

"Ubisoft's creative team has worked hard to deliver a game that successfully communicates Allen Carr's Easyway method via play," said Christian Salomon, vice president of worldwide licensing at Ubisoft. "The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking."

Robin Hayley, managing director of Allen Carr's Easyway to Stop Smoking, concurs. "There was an amazing synergy between Allen Carr's Easyway team and Ubisoft as we worked on this project," he said. "Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr's Easyway method in a new, dynamic and highly effective way."
Photo Gallery: (8 images)
Click to zoom - browse by swipe, or use arrow keys






 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

Nekrosys avatarNekrosys
Digimon Story: Cyber Sleuth has cat-maids. It has cat-maids. Have I sold you yet? Cat. Maids. GOTY 2016.
Robo Panda Z avatarRobo Panda Z
Just a quick update, that you all should go Greenlight Hustle Cat, the magical cat dating simulator that is being released soon. Work in a cat cafe, date magical cats, be whatever gender you want - there is no downside! Also I'm alive, That's importa
Rad Party God avatarRad Party God
What a damned good song. I'm very excited about Mick Gordon composing for DOOM =D
trippytip avatartrippytip
War not waifu lovers~ Must there only be one waifu? Why not have all the waifu? I enjoy my waifu like Lou Bega here.
Jinx 01 avatarJinx 01
So is the plural of waifu "waifus" or just "waifu"? I want to make sure I have it right when referring to my harem.
Sr Churros avatarSr Churros
*Someday last week* Oh, so Toby Fox also made music for Homestuck. I guess I should read it *Today* Fuck it is 3:30 AM I have to wake up early tomorrow why I'm still reading this it is already chapter five someone help me please
Nekrosys avatarNekrosys
Holy shit, App Store. The copyright infringement is real. I didn't buy it, because I'm scared it'll make my iPhone explode and because the comments say the game's a generic zombie title with fake and misleading screenshots.
Torchman avatarTorchman
Pretty much in a nutshell
Gamemaniac3434 avatarGamemaniac3434
Image of Myxococcus colony rising up after being submerged. I love bacteria so damn much you guys.
Nick R P Green avatarNick R P Green
Made a quick REACTion video to some of today's news storys. Hope nobody REACTs to it with a lawsuit.
Dreamweaver avatarDreamweaver
Playing Halo 5: Guardians, got REALLY invested in this one match. It was intense from beginning to end and I was using A LOT of Power Weapons because it was so fun. We were literally seconds away from victory when the internet cut off. So disappointed. :(
Amna Umen avatarAmna Umen
Streaming Civ V with a few of my friends. Twitch.tv/amnaumen
Retrofraction avatarRetrofraction
I must be in a weird mood, want to buy SMS games :3
KingSigy avatarKingSigy
How the fuck does Link tie his scarf? I really want to wear mine that way.
LinkSlayer64 avatarLinkSlayer64
As I recently mentioned I picked up Madworld, I also have acquired Pikmin, Red Steel and DJ Hero2 for Wii. For DS Feel the Magic XY/XX, N+ (shitty port I might add) Sonic Chronicles: The Dark Brotherhood, and Some Suda51 I already misplaced :/
ooktar avatarooktar
Bought Firewatch this morning, played about 2 hours and started to get really invested into the story until I hit a bug that won't allow me to progress. :(
The Dyslexic Laywer avatarThe Dyslexic Laywer
Fuck it. Fuck Blighttown. Fuck it's poison blow dart campers. Fuck the mosquito freaks. Fuck the fire-breathing bitches. Fuck the lack of visibility. Fuck it's pitfalls. Fuck the fact that I'm going back after 5 minutes of self-loathing.
KnickKnackMyWack avatarKnickKnackMyWack
You know what the weirdest part about having selective hemophobia is? Getting freaked out by an anime like Elfen Lied but being 100% fine with shit like this.
StriderHoang avatarStriderHoang
Nobody told me the boxed version of Revelations 2 lagged to shit. I was lucky to exchange it for Xbox money.
Nathan D avatarNathan D
Objectively the best part of Heat.
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -