In games writing you have to be very cautious when bringing up the race card, particularly after the lynching of Resident Evil 5's orginal art direction (see what I did there?). I'm the type that would rather see people discuss their racial baggage out in the open, so I thought I'd publish this brief note from a reader in response to Black College Football the Xperience, a PC game that's now coming to the Xbox 360. Alex (aka some white guy) writes:
"Are they serious? I could only imagine the outrage that people would be crying if this game were to be called White College Football instead?"
Chew on that for a sec while I go off-topic. I was at CVS about a month ago buying my usual fare of liver-melting energy drinks when I noticed a peculiar issue on the free stuff rack. It read "Divorce Magazine." I'm serious. Divorce Magazine? I couldn't stop laughing. Not because divorce is funny obviously, but because I'm used to seeing hobby topics like sports fishing or sluts on cars. I guess "Coping with ya Broken Marriage Mag" is less catchy. Still, the name isn't poor per se, it just has a strong, polarizing effect. You'll either be drawn to it or repelled by it.
It's easy to raise an eyebrow about a game called Black College Football because, true to his point, there aren't any games called White Man's Frizbee or whatever. Race-related? Sure. Crap name? Maybe. But not racist. BCFx is perhaps as racist as a 1900's baseball tribute game might be, but you bet it would cause a stir if that game was called White Baseball Season. I think that's what Alex is getting at, anyway.
Was it smart of developer/publisher Aspyr to run with this name? More specifically, had they marketed it as something like "HBCU Campus Football" would it have been better received? Sold wider/Less niche? Non-issue? Discuss!