Josh Bear, creative director at Twisted Pixel, loves gameplay. But over the years, he noticed that just having great gameplay is just not enough to create memorable experiences. You need characters with personality as well, or perhaps a way to give your game personality.
In a Gamasutra feature, originally published in the August 2010 issue of Game Developer magazine, he speaks at length about what he thinks creates this sense of personality that Twisted Pixel's games are often credited with.
Do you create personality through your character design and how characters are animated? Is it something that emerges from gameplay itself? Or is it a mix of the environment, sound design and all the above features?
His ideas are worth a read, even if you don't care about Twisted Pixel's games. Read the whole feature here.