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Transformers: Dark of the Moon almost here

8:30 PM on 06.14.2011

And now, a launch trailer for Transformers: Dark of the Moon. There is a fight which has just begun. some new evil has arisen. You get the general idea. This is likely going to be a pretty cool game if you're into the plot established by the films, as Dark of the Moon fills in events between Revenge of the Fallen and and the new movie.

The thing I find absolutely fascinating about Transformers is that it's capitalizing on our nostalgia for something which was explicitly created to be a marketing campaign. It seems like this generation is the first one for which many of the things we fondly remember were manufactured to appeal to us and we never quite let go of them

This isn't like bell bottoms, poodle skirts or the hula hoop. Transformers, along with many of its contemporaries, was a calculated campaign to sell a wide variety of thematically linked products to an audience incapable of knowing that it wasn't anything more. And now that we're adults and we should no longer be ignorant to this fact, we still love them as a result of that connection to our youth.

It makes me think about the kind of cultural future we're going to sell to our own kids (and then sell them again in their 30's). I wonder what that will be like.

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More Transformers: Dark of the Moon  updates:

review ( ! ) news ( 6 ) galleries ( 2 ) videos ( 2 )

Before the review begins, I feel it's my duty to warn anybody who considers purchasing this -- there's barely any mention of the Moon at all. In fact, the Moon appears in the campaign's end credits more than it appears in the game itself.  Transformers: Dark of the Moon is a big lie.