Proof that even Activision can milk a franchise too much has come with news that Tony Hawk: Shred sold an utterly pathetic 3,000 copies during its first week in the United States. Earnings itself the dubious honor of October's most disappointing performance, the game may as well not have been on store shelves.
NPD figures dub it a "virtual no-show" which seems to suggest that the skateboarding series has finally reached the end of its life. DJ Hero 2 performed significantly better, but is still classed a disappointment with 59,000 copies sold.
More people will read this post than will have bought Shred. And this, dear Activision, is why saturating the market is a bad thing.
New Tony Hawk flops at retail [CVG]
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Contest:
9:20 AM on 11.17.2010 | 
That's also kinda important.
@ Labyrinth666, he was on Yo Gabba Gabba awile back.
*it sells like shit*
Activision: "Fuck it, let's make another one!"
*sells like shit*
It's the definition of insanity all over again. Keep doing the same thing over and over, expecting a different result.
BTW shouldn't the header be Captain Obvious? I mean, my blind grandmother saw this coming a mile away.
Too bad that ain't gonna happen.
They won't. They'll attribute it to myriad factors that are out of their hands instead of the few that are in their hands. Personally speaking, if they'd slowed the releases and just kept getting wilder and wilder stages, I'd have been happy.
The original trio of games stands out as some of my favourites to this day. Just because they take something relatively normal and mundane and then they turn it into an awesome bit of fun.
I can't be the only person who's taken the two minutes given to me in a normal stage and turned it into one long trick that breaks into the seven figure range.
you can't deny the series lost luster after yearly releases, that's why they came up with the peripheral. To win back fans.
If only Activision weren't making too much money from WoW and CoD to care.....
14 is just the number of titles released WITHOUT counting games that are different but released under the same name. If you want to count each different version, they've actually released 34. Which averages out to a release every four months.
But I don't think they would've ever dipped as low as 3,000 without that peripheral. Was it a top seller? No. But 3,000?
I mean when 100 units is a chunk of your sales that's just terrible.
But it's understandable. Not only the peripheal is a turn off for many people, this game barely received advertisiment. It doesn't even have a metacritic score yet.
First off, I haven't heard a word about TH: Shred ever since I read a long time ago that it was going to exist because of a domain name registration or a tweet from Tony Hawk or something. Second, even if I knew the game was coming out, I wouldn't have gotten it because the series is tired. I stopped playing Tony Hawk games back on PS2. They haven't done anything noteworthy that I'm aware of. At least Skate has a new and interesting control scheme. I think the lack of marketing had the most to do with this failure though.
You seem to be suggesting that fans have had enough of tony hawk. and hence didn't buy this new title. Bullshit. you are giving way too much credit to the gaming population. This sold badly because no one heard of the bloody game.
Activision tried to grab the market with that board controller but the only problem was the board DIDTNT WORK. Would anyone buy a guitar hero controller that wouldnt play the songs right?
Oh wait...
Then I spat on each box while I touched myself, good day.