hot  /  reviews  /  videos  /  cblogs  /  qposts

Tomb Raider, Hitman, Sleeping Dogs all failed Square Enix

12:15 PM on 03.26.2013 // Jim Sterling

Company's biggest recent releases proved unable to meet targets

Despite each game clearing at least a million sales, Square Enix has revealed Tomb Raider, Hitman: Absolution and Sleeping Dogs all failed to meet their targets. This news comes on the same day the company projected a 13 billion yen loss and saw its president resign

Sleeping Dogs has sold an estimated 1.75 million copies to day, followed by Tomb Raider at 3.4 million and Hitman at 3.6 million. Square Enix blames these "slows sales" in part for its "extraordinary" financial losses this year. 

The company particularly points its finger at the North American market, claiming an "ineffective" sales force compared to Europe, where games performed two-thirds better. Another alleged problem is "price pressure," forcing Square Enix to spend more on such things as "price protection."

The publisher's report is yet more evidence of the so-called "AAA" market's downward spiral, where you can't even be considered a success in the face of selling millions of copies. This, along with Resident Evil 6 "failing" in spite of nearly five million sales and Dead Space 3 needing "five million" to survive, points to a market that's crashing and burning. 

Mainstream videogames have officially gone wrong. 

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Rudorlf avatarRudorlf
Season 2 of Fargo is out, and of course Fargo isn't Fargo without dumbass criminals, tragedy and black comedy mixed into one package. BTW, the Organic Mechanic is in this season.
PSISomething avatarPSISomething
Nintendo of America released a YouTube video promo for Fatal Frame 5. They used the 'word' "spoopy."
Pixie The Fairy avatarPixie The Fairy
Had the brilliant idea of watching the original Alien last night before bed. Totally didn't have crazy dreams afterward. Also, Bilbo Baggins was a total jerk in that movie. [img][/img]
gajknight avatargajknight
Sure Niero's all powerful, but does he have lips? Woah...
ShadeOfLight avatarShadeOfLight
Finished playing the fan localization for Ace Investigations 2. These guys did a fantastic job, despite this game having the single most convoluted plot in the entire series. Here's hoping that somehow, someday, Great Ace Attorney will get this treatment.
Jiraya avatarJiraya
Okay internet you done it... Playboy will not get nude girls anymore , too much competition. [img][/img]
Torchman avatarTorchman
A little late, but got the Platinum trophy for Dancing All Night. Was proud of myself, until I saw the medals in the collection menu. Coming for you next... after I master the Adachi dlc tonight.
Gamemaniac3434 avatarGamemaniac3434
Huh. Already two blogs posted today that are actually advertisements. Lovely.
Zyk avatarZyk
Gettin drunk and watching the entire Critters series in a Tuesday. Best thing about being unemployed.
FlanxLycanth avatarFlanxLycanth
StriderHoang avatarStriderHoang
If Undertale isn't your GOTY 2015, then you are sorely mistaken [img][/img]
Deadgar64 avatarDeadgar64
Sleep? Who needs sleep? 12:44 am can eat my shorts.
OverlordZetta avatarOverlordZetta
[img][/img] [img][/img] [img][/img]
Amna Umen avatarAmna Umen
Anyone else getting massive lag in between games of the Battlefront Beta? I'm running an AMD rig so it might be that but just want to know it's not just me.
Shinta avatarShinta
1 hour stream of Dragon Quest Heroes.
MeanderBot avatarMeanderBot
Plague Knight is pretty rad, even when represented by mediocre artists [img][/img]
Shinta avatarShinta
Initial impressions: Chibi-Robo Zip lash is pretty damn fun so far. It's like Mr. Mosquito + Castlevania + Umihara. Controls are spot on, platforming is actually very solid so far, and the characters are about as charming as they can get. +amiibo.
nanashi avatarnanashi
Question: Is resident evil nemesis supposed to start off with a toolbox that has (unlimited) ink ribbon, 250 handgun ammo, magnum (w/ammo), shotgun (w/ammo) and two assault clips, in the first room of the game?????
OverlordZetta avatarOverlordZetta
[img][/img] Much want. Such need. Ow.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -