Note: iOS 9 + Facebook users w/ trouble scrolling: #super sorry# we hope to fix it asap. In the meantime Chrome Mobile is a reach around
hot  /  reviews  /  videos  /  cblogs  /  qposts

Tomb Raider, Hitman, Sleeping Dogs all failed Square Enix

12:15 PM on 03.26.2013 // Jim Sterling

Company's biggest recent releases proved unable to meet targets

Despite each game clearing at least a million sales, Square Enix has revealed Tomb Raider, Hitman: Absolution and Sleeping Dogs all failed to meet their targets. This news comes on the same day the company projected a 13 billion yen loss and saw its president resign

Sleeping Dogs has sold an estimated 1.75 million copies to day, followed by Tomb Raider at 3.4 million and Hitman at 3.6 million. Square Enix blames these "slows sales" in part for its "extraordinary" financial losses this year. 

The company particularly points its finger at the North American market, claiming an "ineffective" sales force compared to Europe, where games performed two-thirds better. Another alleged problem is "price pressure," forcing Square Enix to spend more on such things as "price protection."

The publisher's report is yet more evidence of the so-called "AAA" market's downward spiral, where you can't even be considered a success in the face of selling millions of copies. This, along with Resident Evil 6 "failing" in spite of nearly five million sales and Dead Space 3 needing "five million" to survive, points to a market that's crashing and burning. 

Mainstream videogames have officially gone wrong. 

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Amna Umen avatarAmna Umen
If I were to get Age of Empires II HD to play with you all, do you all have the DLC?
Pixie The Fairy avatarPixie The Fairy
I am relieved to know Creed is a Rocky spin-off and not a feature-length documentary about the band.
Steven Hansen avatarSteven Hansen
the worst thing about that jesssica jones program is i keep getting "basketball jones" stuck in my head
CoilWhine avatarCoilWhine
Been playing Gears of War 3's campaign on Xbox One. Looks great on there, and Sam's voice actor is Chloe's voice actor in Uncharted 2/3. Hell yeah!
Archelon avatarArchelon
Community Question: With all the controversy surrounding review scores, what do you personally consider a "bad" score versus a "good" score? Is there a game in particular that was panned by critics that you nevertheless enjoyed? Or vice versa?
TheVeganGamer avatarTheVeganGamer
Finally got around to playing Diablo 3 with some friends, holy smokes! That game is rad!
SpielerDad avatarSpielerDad
Public service announcement: Marry an orphan. It makes the holidays so much easier when you don't have to deal with pain in the ass in-laws.
Nekrosys avatarNekrosys
So... how long is it until we get the inevitable Colonial Marines or Ride to Hell: Retribution PS4/Xbox One re-releases?
SeymourDuncan17 avatarSeymourDuncan17
Screw Bloodborne. I finally managed to overcome not tearing up while listening to the entirety of Never More. Git gud! [youtube][/youtube]
NYCpunk avatarNYCpunk
you know what's not okay? scalpers with 10 copies of fire emblem fates SE on ebay for $200+. and no one is saying anything.
ChrisHannard avatarChrisHannard
Fallout 4 wouldn't be Fallout with ridiculous glitches and shenanigans. Here are a few I've run into - [youtube][/youtube]
StriderHoang avatarStriderHoang
I've never earnestly went drinking before so it's cool to know I'm the slow, sleepy, impaired type.
The Dyslexic Laywer avatarThe Dyslexic Laywer
Got to admit I didn't expect to find a mewtwo amiibo at my bookstore of all places...
Mike Martin avatarMike Martin
My cousin found out I slept with his girlfriend and is pissed. Understandable. I am totally sick of the angry phone calls though. It reminds me so much of playing Call of Duty online. The screaming 11 year olds suck on there too.
OverlordZetta avatarOverlordZetta
Huh. Apparently even Japan has a Black Friday sale going on on PSN right now.
Lawman avatarLawman
Yes, Resident Evil: Revelations 2, I know that somebody has 2,625 more medallions than me. No, Resident Evil: Revelations 2, I don't really care.
Dr Mel avatarDr Mel
This fucking Bloodborne DLC, jesus. I'm on new game+, about level 90, and shit just tears my dick off. I don't know if I want to start another guy just to avoid NG+ and level him up, etc. sigh....
Shinta avatarShinta
Wii U, top selling black friday item on Take that you anti-Wii U people.
CoilWhine avatarCoilWhine
I am pretty hyped for when I get a laptop because I'll be able to have a good enough connection to stream XbOne/soon PS4 games to it along with natively rendered Steam games. Hype!
Avoclefo avatarAvoclefo
Got a PS4 that came with SW Battlefront this week, and planning on picking up the FFX/X-2 remake. Hype is through the roof, especially for FFX. If I were to get one other game, what should it be?
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -