Yep, it's a "look at this new controller" post. It sure is white, black, and orange, huh? I guess it probably looks like something that someone that controls mechs would use. Maybe. I don't know; I've never seen a mech, let alone controlled one.
Are you done looking at the controller yet? Did you decide that this is something that needs to be in your life on March 11 when it releases alongside Titanfall? Well, then you get to pay a bit extra for the privilege, as the Microsoft store has it listed for $65 instead of the usual $60 for Xbox One controllers. But hey, what's an extra $5 to do your mech murdering in style?