Three new PS3 TV spots: Sony's getting better about this sort of thing

Pretty cool, for the UK/EU market obviously.

Which, I might add, is rare about here. But I can see what Brain is saying - there are a lot of dolts in the US, be they gamers or (most likely) not.

If I see one of these ads on my american T.V. I will buy a PS3.

No joke.

What the hell is wrong with these ads? All they do is just make me wish I was back on Acid.

Still my favorite

http://www.youtube.com/watch?v=wpBPi4CjDMQ

Chris Cunningham is an awesome director though.

I like them, but doesn't make me want a PS3 any more than I did a minute ago.

i still contend that the rubik's cube ad is some of the coolest shit i have ever seen on television.

What the fuck was that? I'll watch Cirque du Soleil when I'm gay.

The Burger King called, he wants his mustache back.

You know what would move more PS3s? Less fruity ads and more games! I'm just stating the obvious.

I like the Us ads better, but I live in the US so fish.

Mustaches FTW.

I think the whole 'Sony Lifestyle' tone is just old and tired, everything Sony do is trapped in the mid 90's right now.

The Playstation was great when it first arrived, and Sony's marketing was very sophisticated compared to the competition. But that was back when gaming was going through a much needed image overhaul, the industry now has come full circle, people really don't need to be told or reminded that gaming is cool, because gaming is now so accepted by the mainstream, unlike in the 90's when Sony elevated the image of the industry to the next level.

Sony right now are looking very old, tired and spent, they really need to forget this dated post modern ironic tone and realize this whole attitude doesn't cut it anymore, people now understand that gaming, along with every other product, can be made to look slick and relevant. So what people want now is substance over style.

People will purchase a 360 or a Wii over a PS3, not because the 360 or Wii have superior advertising but because they offer unique tangible qualities at a right price. The Wii -a motion controlled, affordable fun console. The 360 - an amazing online service with games that complement this set up. The PS3...I have no idea, and no amount of Sony advertising can explain why people should pay more for a watered down version of something that cheaper consoles are already offering.

@Hello McFly

Exactly what I was thinking.

It's better than the weird This Is Living ads. I don't care what any of you say, those sucked outloud. Artistic my ass.

Does anyone remember the add PS3 had in magazines that said, "It's already devising ways to kill you"? I always kind of wonder where the appeal was in that. Sony just really scares me sometimes...

Thing is, I hated the music, and would've changed the channel thinking they were local theater advertisements.

I like the ads showcasing Uncharter and Ratchet and Clank, but I don't see the appeal in selling the PS3 based on its technical merits (especially when a lot of major ports aren't looking as good or playing as well vs. their 360 counterparts).

Kudos to CoD4 for seemingly being perfect on both systems.

Unique ads but I do like to dabble my ear in the occasional crappy rock song.

I'm glad that is over now:

Yesterday evening adage.com reported, that Sony stopped talking to the TBWA about the nex $150 million playstation campaing. TBWA made Sony ads for 13 years now, since the start of the playstation 1. There are still 4 other companys in talks about the new campaign.

The second one is hilarious.

Nice ads now put your effort in makeing more game sony

-- not a fan of these ads. they need to show 'GAMES'... not random people skippin and hopping around. I liked the last round of ads with the rock music and what i wanna call "big shiny robotic looking thingamabober"


PS3 IS A GAME SYSTEM.


...they seriously need to find a new marketing department.

i thought that was King3vbo in the second one .....