hot  /  reviews  /  video  /  blogs  /  forum

Three new PS3 TV spots: Sony's getting better about this sort of thing

7:41 PM on 11.29.2007 // Earnest Cavalli

Sony has a long, storied history with TV ads for this generation of gaming hardware. From the creepy to the annoying to the obviously-aimed-at-slow-children, they've been running the gamut of misfires in trying to promote their consoles.

Recently they dropped three new spots that are easily their best yet. The first (see above) is both simple and direct and as a bonus it doesn't stray toward unnecessary symbolism either. Its blend of Brechtian pantomime with post-modern technolust is exactly the sort of thing the PlayStation 3's demographic gets wood over.

Even more impressive is how unintrusive the spot manages to be to those it isn't marketed to. Remember that evil baby ad? It actually managed to kill old people. This one will merely make them want to wear a poofy shirts, at most.

Hit the jump for two more ads.

This next clip is what The Matrix would have been had it been directed by the illegitimate love child of Spike Jonze and Baz Luhrmann. Moustache glorification is quickly becoming the stuff of past ironic fascinations, but waxy, oversized, anachronistic moustaches are still at least as cool as David Hasslehoff or William Shatner's spoken word albums.

Ok, so this last one is probably going to draw a lot of criticism from the low-brow crowd, but I have to say it's just adorable. Once again, there's nothing beating you over the head with symbolism, there's no ultra-annoying nü-rock backing, and nothing unnecessarily explodes. Instead we have two people reenacting the final scene between Oberon and Titania from A Midsummer Night's Dream while hopped up on lead-based foundation and wolfsbane, and if there's anything more lovely or pure than that, I haven't seen it.

In closing, well done Sony. You're getting much better at this whole "advertisement" thing. 




 Reblog (or) Blog Reply

Earnest Cavalli, Contributor
 Follow Blog + disclosure Tips
I'm Nex. I used to work here but my love of cash led me to take a gig with Wired. I still keep an eye on the 'toid, but to see what I'm really up to, you should either hit up my Vox or go have ... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter?
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -