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THQ has a $40 million Natal game just waiting to be made photo

Think that Natal is just going to be a collection of mini-games that use the innovative technology to allow you to wave your body around in front of your TV like a marionette? Think again. Well, think again if it sells in any big way.

THQ is reporting that it has a $40 million project for Natal sitting on the back burner just waiting for Microsoft's motion controls to sell lots. The company's core games VP, Danny Bilson told CVG all about it, saying, "I have some concepts and some ideas that use Natal in a core game in a really, really cool way.

"But to your other question I don't think the experience with the technology is there, I don't think the install base is there because the game I'm thinking about is a $30m/$40m Natal game and the install base isn't there yet to support that. The concept I have uses every corner of that tech and maybe in a couple of years we'll do it."

"...I think we have to wait a little bit just for the install base to justify spending a ton of money. Because my idea is a really expensive idea."

He went on to point out that THQ has an unannounced game landing on Natal that Microsoft is really excited about. Sadly, no one at CVG pointed out that the Wii has a massive install base and core games don't sell that well there at all. His response to that point would have been very interesting.

'$40m Natal game' planned by THQ [CVG]








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28 comments | showing # 1 to 28
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Tony Ponce's Avatar - Comment posted on 04/03/2010 18:11
Tony Ponce
The wait-and-see approach worked wonders on the Wii.
Zephyro's Avatar - Comment posted on 04/03/2010 18:15
Zephyro
Just...Wow.

If they'd actually even put in half of that kind of money into a wii title....

Just as a note:
Wii development costs: 5-8 million
Xbox-PC-PS3 : 12-20 million

The thing isn't even out yet and they already want to spent a gazillion amount of money on it, while blaming the wii for not selling well enough while making cheap shitty games. Ah well.
OWENR22's Avatar - Comment posted on 04/03/2010 18:15
OWENR22
If it was a new Saints Row or Red Faction game then I'll buy 2 natals!
Tony Ponce's Avatar - Comment posted on 04/03/2010 18:20
Tony Ponce
I remember when THQ cancelled that Red Faction Wii game. That massive userbase was just the ticket they needed, right?
GodofWar86's Avatar - Comment posted on 04/03/2010 18:22
GodofWar86
lol THQ are the geniuses that were about to go bankrupt last year.

This is a stupid business decision the problem is not everybody that owns the 360 is going to get Natal. If there are 10 million 360 owners(made up figure but makes the math easier) and a huge 95% buy Natal that means you have 9.5 million potential customers. If you targeted just 360 customers you'd get ten million minus none.

Why would you shrink your market by exclusively targeting a peripheral not everybody will own? The PS2 camera had the same situation except the PS2 sold 140 million so there was a much bigger Eye Toy market than there will be a Natal one.

I guess THQ will have to find some other game to rip off of when they are nearing bankruptcy. They've already ripped off Grand Theft Auto and God of War, maybe they should do some more sports games.
pedrovay2003's Avatar - Comment posted on 04/03/2010 18:24
pedrovay2003
THQ has money?
Xzyliac's Avatar - Comment posted on 04/03/2010 18:28
Xzyliac
@pedrovay2003
I was just scrolling down minding my own business on the frontpage, saw your post, and lul'd.
Triantor's Avatar - Comment posted on 04/03/2010 18:28
Triantor
@Godofwar86

I think one thing that's constantly forgotten though is people will buy controllers if the game base is good enough. Look at rock band and guitar hero - those peripherals were not cheap, and there were many of them, even revised versions for future editions of each of the games respectively. I heard somewhere Natal is only going to sell for $80 - which if is the case, given the success of the aforementioned games will be a great pricing point.

Additionally the 360 has sold over 30 million consoles. Trying to find an install base in there at said pricing point shouldn't be difficult at all to support heavier priced games.
Dv8thwonder's Avatar - Comment posted on 04/03/2010 18:45
Dv8thwonder
what pedrovay said.
Vitor Oliveira's Avatar - Comment posted on 04/03/2010 18:54
Vitor Oliveira
ITS DEADLY CREATURES 2!!!!

The first one was already one hell of a innovative motion control blockbuster! It was as big as Modern Warfare 2, a sign that THQ really supports innovation.
NiNFAN1990's Avatar - Comment posted on 04/03/2010 19:53
NiNFAN1990
Who cares, Im playing oblivion right now because it rocks! /unrelevant
NiNFAN1990's Avatar - Comment posted on 04/03/2010 19:57
NiNFAN1990
/Irrelevant

DOH!
whateverthismeanstoyou's Avatar - Comment posted on 04/03/2010 20:26
whateverthismeanstoyou
Let's hope THQ has that in the saving's account and collect some interest.
Dv8thwonder's Avatar - Comment posted on 04/03/2010 20:42
Dv8thwonder
THQ's been penny pinching or cutting corners. I wonder which is true?
Stephen Beirne's Avatar - Comment posted on 04/03/2010 20:58
Stephen Beirne
Having trouble reading what's on those girl's t-shirts. Can you post an enlarged picture please?
Magesx's Avatar - Comment posted on 04/03/2010 21:22
Magesx
Ahahahaha THQ
Corduroy Turtle's Avatar - Comment posted on 04/03/2010 21:31
Corduroy Turtle
Can I block 1251's posts?
Dv8thwonder's Avatar - Comment posted on 04/03/2010 22:08
Dv8thwonder
I'm wondering what kind of BS did Bilson spew forth at the shareholders to get them to allocate $40m towards something that has no chance in garnering a profit.
Corduroy Turtle's Avatar - Comment posted on 04/03/2010 22:15
Corduroy Turtle
Where could I possibly ride your coattails to? I'm just calling out the fact that your a prick. That's all.

It's cute that you feel your comments are "genuine", though.
runtheplacered's Avatar - Comment posted on 04/03/2010 22:22
runtheplacered
Oh look.. Corduroy Turtle is being an asshole again. Imagine that.
Corduroy Turtle's Avatar - Comment posted on 04/03/2010 22:27
Corduroy Turtle
runtheplacered: Hi. Have we met?
Tony Ponce's Avatar - Comment posted on 04/04/2010 00:11
Tony Ponce
Oh, children.
Zephyro's Avatar - Comment posted on 04/04/2010 06:14
Zephyro
@Mark Oleski

Step 1: Open teh internets
Step 2: Open Google
Step 3: Type in ''Wii development costs''
Step 4: ????
Step 5: Profit!
Zippeh's Avatar - Comment posted on 04/04/2010 06:27
Zippeh
There was an article here? All I see is 2 hot blondes
NiNFAN1990's Avatar - Comment posted on 04/04/2010 09:34
NiNFAN1990
Actually, only the blonde on the left looks hot I think. The one on the right looks a little old for some reason.
NiNFAN1990's Avatar - Comment posted on 04/04/2010 09:36
NiNFAN1990
oh and LOLTWELVEFIFTYONEISADOUCHE! How much of a big head does one want?!
Mr Andy Dixon's Avatar - Comment posted on 04/04/2010 11:01
Mr Andy Dixon
Hahahahahahahahahahahahahahahahaha!

I'm sorry, but that ^ was funny.
Holyetheline's Avatar - Comment posted on 04/05/2010 12:06
Holyetheline
If they can make something amazing on Natal I would love to see it.
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