"Arc" has all but been confirmed to be the final name for Sony's PlayStation 3 motion controller. You've heard the believable-sounding rumors already, and according to THQ CEO Brian Farrell, we had better get used to calling the device by that title.
While speaking at THQ's earnings report earlier today, Farrell referred to the motion controller as "Arc." At this point, I don't even care what the damned device is called -- so long as Sony has an actual name for it. As far as I know, it isn't easy to get everyone pumped up for a nameless product.
Plus, as everyone continues to remind me, when we first heard the name "Wii," tons of us thought ill of it. Here we are years later as if such events never occurred. These things have a way of slowly seeping into our subconscious.
THQ Brian Farrell calls PS Motion Controller ARC [VG247]
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Contest:
5:12 PM on 02.03.2010 | 
But I guess ARC works...
PlayStation: "Everything" Now Includes Shovelware!
Also, compared to the iPahd, anything sounds good. You're controller's called the Crock of Shit? Okay! It's not the iPahd!
@Carl Sagan
I thought I was the only one who was slightly impressed with the demo. Not groundbreaking or mindblowing, but a step up from the Wii and more stable looking (though less innovative) than the Natal demonstrations.
Amazing Recycable Cock
I'm with you and Carl -- I think this is going to blow everything out of the water, personally.
Glans-O-Waggle!!!
"Sony's new marketing strategy:
PlayStation: "Everything" Now Includes Shovelware!"
I get it. Wait..
No i don't. the words spell penis? Why is that funny again?
http://www.microsoft.com/hardware/mouseandkeyboard/ProductDetails.aspx?pid=112
http://www.microsoft.com/hardware/mouseandkeyboard/ProductDetails.aspx?pid=120
I wonder if they'll like having Sony calling their wand the same name...
Oh, come on. It took me forever to come up with that. Don't be a dick.