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Those GTA: Chinatown Wars sales are good in a different way photo

The sales of Grand Theft Auto: Chinatown Wars have caused a bit of a stir about whether or not the DS is a system that can support M-rated games. If you've been keeping up with the game, you'll know that its early number of 88,704 copies is a bit disappointing to most analysts who thought the game would sell around 200,000 copies in its first month. However, they're just a bunch of dinosaurs judging game sales by how they used to work, not how they work on Nintendo's systems. At least that is according to what Nintendo (and 2K Games and GameStop) say.

Speaking with MTV Multiplayer, Steve Singer, Nintendo's Vice President of Licensing, said, "Chinatown Wars is performing in line with AAA titles that have come to our platform like Spore or Lego Star Wars. Those games went on to have very different life-to-date sales numbers." A Nintendo rep also mentioned the sales of Call of Duty 4 on the DS, which launched with only 36,000 units in its first month and went on to sell more than 500,000 copies. It's the case of games on Nintendo's systems being far more evergreen than how games have sold in the past.

Nintendo also points out that the first month sales could be a result of the DS only having seven M-rated games on it, so people will be less likely to pick it up until word of mouth starts kicking in. Basically, Nintendo is saying that DS games don't sell like other games. Singer even mentions the odd sales curve that a plethora of DS games already have. That would easily throw a wrench into most analysts' ability to judge how a game will sell, and with all the positive press that Chinatown Wars is garnering, one can't help but wonder if word of mouth will actually jump-start sales. What do you think -- are we seeing a new era of how games sales are going to work?








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22 comments | showing # 1 to 22
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Atlas's Avatar - Comment posted on 04/18/2009 22:24
Atlas
I dunno about this game. Just seems sort of out of place on DS. The PSP ones weren't very enjoyable. I don't know if anything new and fresh is done with this game or if it is really fun regardless of the DS's limitations. I never liked the isometric camera in the 1st and 2nd ones. You think I will like this one?
Tony Ponce's Avatar - Comment posted on 04/18/2009 22:24
Tony Ponce
I mentioned this in Holmes's blog and I'm going to repeat it here:

---

Whether or not the game goes on to sell gangbusters in the long run, does it really matter? This is the DS we're talking about. Unless you are completely adamant against handheld gaming or you are on of the rare handheld gamers who honestly doesn't like the DS, among the enthusiast community it is agreed that the DS has become a haven for the widest variety of software. Sure, there are only a handful of M-rated games, but was that ever really a problem with the system? Has it not become THE place for Japanese developers? Have we not seen some of the most creative games come out of studios for it?

Even Western studios, who we claim don't give the system much thought, have brought us Guitar Hero, Drawn to Life, Contra 4, Soul Bubbles, Locke's Quest, Henry Hatsworth, and a whole slew of other well-received titles. Some have been sales successes, others haven't, but the variety is there. I don't think this ONE game is really all that important in the grand scheme of things for ANYONE, even the most diehard gamers.
Hiltz's Avatar - Comment posted on 04/18/2009 22:30
Hiltz
The DS and Wii userbase are quite unpredictable when it comes to supporting certain third-party franchises and especially original IPs (it seems to be even more of an issue when its a mature title). Even when a game is of good quality and receives positive reviews and is also promoted well, there's no guarantee that will be a hit.

Only time will tell how well Chinatown Wars will do in the long run. Honestly, I expected it to sell better given the brand power of the franchise and the platform's large userbase. Anyway, Chinatown Wars is a lot of fun so people are clearly missing out on a worthy game.
zzyzx's Avatar - Comment posted on 04/18/2009 22:44
zzyzx
Actually, it makes perfect sense. If X360 and PS3 are enthusiast systems, then you'd expect sales of major releases to be front-loaded.

If the average customer uses DS and Wii more casually (yes, that word again), you're not going to expect them to line up at the door on release day.

Those people are eventually going to feel like buying a new game, but it'll be on their schedule - not the publisher's. So you see longer, flatter sales curves on Wii and DS than on PS3 and 360.

90k in 2 weeks is not great, but it's waaaay too early to call it a disaster.
Projectexodus's Avatar - Comment posted on 04/18/2009 23:00
Projectexodus
@megastryke
This man speaks the fucking truth.
WarZombie's Avatar - Comment posted on 04/18/2009 23:03
WarZombie
It'll pick up, definitely. I doubt it'll stop here; it's going to pick up and pass at least 200,000 units. There is no way a GTA game will sell that badly, even if it is for the DS, which isn't known for it's mature content.
maketingmarkmothersburgh's Avatar - Comment posted on 04/18/2009 23:22
maketingmarkmothersburgh
whoa whoa whoa whoa

we can use "evergreen" in an unironic way now? what's next, destructoids "blue ocean report card"? this is videogames, not HBR!
Chronic Logic's Avatar - Comment posted on 04/18/2009 23:30
Chronic Logic
That game looks BAD. Crossing that game off my wishlist.
MrSlippery's Avatar - Comment posted on 04/18/2009 23:51
MrSlippery
Megastryke, very well put.

and Chronic, this game is excellent, I;ve had tons of fun with it.
Captain K's Avatar - Comment posted on 04/18/2009 23:58
Captain K
I work in a video game store and I have to say that the game has been selling like mad at my store. Not a day has gone by since launch that the game hasn't gathered attention. The biggest problem I've noticed is that people just don't know games like that exist on DS. I've had instances when customers were looking for something cool to play on PSP, found nothing and left with Modern Warfare to play on their kids' DS. Then they came back and bought Moon, or Contra 4. As much as it sounds like corporate speak, DS games really do tend to have a weird shelf life. At least in my experience...

www.schocholautte.com
Kyousuke Nanbu's Avatar - Comment posted on 04/19/2009 00:41
Kyousuke Nanbu
Its doomed to failure.

Doomed I say.

DOOMED.
Jack Maverick's Avatar - Comment posted on 04/19/2009 01:02
Jack Maverick
There seems to be a pattern of games where they get great reviews and feedback, but they tend to not do so well when it comes to sales. It only seems to be this way if it's either a new IP or a familiar title on new hardware. I find that slightly odd but who knows how sales are going to work nowadays?
Analitic's Avatar - Comment posted on 04/19/2009 01:14
Analitic
maybe the family friendly nintendo products are mostly bought by parents for their kids, like us ages ago. assuming the classification is true and a majority, then i would understand why a parent would not buy madworld or GTA for their kid (11 - 15)...its ratings that hurt these sales.

I remember asking my parents to buy me games like contra and castlevania, both violent in their own right at the time, and the only thing that disturbed them was the box art, fearing that i would wet my bed from nightmares...never did these games say rated 18 and i think i was 9 years old then...
carpwrist's Avatar - Comment posted on 04/19/2009 01:29
carpwrist
are we talking about the same console that has the easiest access to ROMs and most widespread pirating issues next to the PC? honestly the files aren't much bigger than hi res pictures of Niero's ass. I would say THAT has the biggest impact on this era's game sales.
HOWEVER, presuming the game lives up to the reviews, the sales will climb as the games reputation spreads uncontrollably as the seeds continue to spread.
Vrynix's Avatar - Comment posted on 04/19/2009 07:07
Vrynix
Word of mouth still is one of the most powerful marketing tools. The only thing is that it takes a while to spread through the consumer base.
If what Analitic stated holds true, it can also be assumed that it would fall under the "toy" category and april traditionally isn't all that good in sales. Although I'm not sure if the age rating really holds up. If it does, it would mean that parents are finally getting a grip on the concept of "parental control".
I'm also interested if the DSi release hasn't influenced the sales. It could be that those (new) consumers are first going through the older items in the game library. Ah well, guess we'll just have to see how it pans out.
hitnrun's Avatar - Comment posted on 04/19/2009 11:53
hitnrun
@megastryke

Well said. And it brings up another point. Isn't it just possible that this game... you know... sucks? I know that's heresy for some, especially analysts who sneer at the concept of quality and for whom the only words that matter are "Grand Theft Auto," but even if a lot of people still find GTA to be full-purchase fun, I think we're past the point where every branded sandbox game is a must-buy.

Also, I've never been one to enjoy "living room games" on my portable systems. Whenever I see a graphics-intensive RPG, shooter, or platformer that looks like a shrunk down PS36Wii game, I think "if I wanted to play that, I'd play the real version." I know that puts me in the minority at Dtoid, but I suspect I'm in the majority among portable and especially DS owners.
gamadaya's Avatar - Comment posted on 04/19/2009 13:18
gamadaya
@carpwrist:
Thank you. Why are you the only guy saying this? Why is nobody reporting on this? Is this week retarded week? Is nobody aloud to be smart? Do gaming news sights just not go to ROM sites to simply check the number of downloads for a game. For CW, it's almost 200k (on one site). That is the problem. It's not that there isn't an audience for GTA on the DS, it's not that there wasn't enough advertising (South Park plugged the fucking game in an episode!), and it's not that the game isn't great. Nobody is aloud to argue against this. The numbers are right in front of our faces, and they paint a very clear picture of what has happened. The simple truth is that CW has been pirtated more than any other DS game by a wide margin, and the number of illegal downloads eclipse the number of sales.
DeusPayne's Avatar - Comment posted on 04/19/2009 13:53
DeusPayne
My question is has there been a title on the DS that was expected to sell well that did? It seems like all I ever hear about is the break out success of an obscure title, or the unfortunately poor performance of a high quality title.
Kylehyde's Avatar - Comment posted on 04/19/2009 15:55
Kylehyde
@gamadaya
And thats the whole truth. I don't understand why the DS haters are celebrating, and saying that this game will be more succesful in the psp, for those people I have a question:
How much sold resistance retribution in march (winner of the best portable game in the E3 2008 and also a mature title)?
CocoJambo's Avatar - Comment posted on 04/19/2009 18:27
CocoJambo
The problem with first month sales on the DS (and even Wii) is that the crowd that would buy it on first day just pirate it. Its even more appalling when big gaming sites like Kotaku allow this kind of discussion on the comments of their articles.

http://kotaku.com/5213054/dsi-includes-new-anti+piracy-protection
http://kotaku.com/5018180/a-look-at-nintendo-ds-piracy-in-korea

The long tail of these games exists because of casual gamers that just happen to hear about the games, while the so called hardcore have been playing day one on an illegal copy.
Demtor's Avatar - Comment posted on 04/20/2009 08:02
Demtor
I heard the expansion was going to be a PSP exclusive... >_>
Darren Nakamura's Avatar - Comment posted on 04/20/2009 13:05
Darren Nakamura
I don't think it's necessarily a new era, just that the way games are sold on the DS is different. First day booms don't happen often, and when they do, it's only for the heavily marketed first party stuff.
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