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Ladies and gentlemen, straight from the Wii School of Cringe-worthy Commercials, we proudly present our latest feature. This is the official trailer for the New Xbox Experience, which truly cements Microsoft's position as "that company desperate as f*ck for a ride on the Casual Gamer Gravy Train."
It's all here -- cynically contemporary music, a bunch of conventionally pretty live-action jerkoffs parading around and showing off how normal they are, and ... Army of Two? Really, Microsoft?
This trailer is not designed for people like you and me. That said, nor are videos of people taking dumps on each other's chests, and I'll criticize that as well. The only difference here is that the NXE video is slightly less sexy than scat porn.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
4:24 PM on 11.12.2008
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Otherwise, what a completely generic video.
Also, Heretic is right.
...must...play...Dead Space...
Sure, it's casual and silly, but I don't see anything wrong with it. That's what marketing does. How do you reach a new audience? Definitely not by showing what the core audience's interests. We get that all the time, and we're more than capable of getting that on our own.
What I would have added to the video is Netflix.
So, the trailer may suck, but the product is fucking great.
This Trailer is awesome for that reason alone.
If they try to market casually and fail horrifically then hopefully they'll focus more on the regular kind of gamers.
Am I the only one who pictures the rising casual gaming culture as a Left 4 Dead campaign now?
Microsoft is like me. It can't do anything right or original.
Does that utter trash actually sell to people? Jesus Christ...
And this is old sauce.
If that were true, commercials would be redundant.
If it makes my console run more smoothly, without having to wait for 10 seconds for my guide to popup, then I'll be happy.
cuz I had a wii because of miis.
: )
I just threw up all over my monitor.
DO NOT WANT.
This just feels incredibly generic and cynical. Sorta like the whole update.
Don't get me wrong, I think the update itself is a smart move; getting the casuals into gaming can only be good. God knows most hardcore gamers aren't demanding completely new experiences. It's like the manga markets in Japan and America; by and large, America gets SF/fantasy/horror manga and the incredibly girly shit. There's very little room for new material in the American manga market, and meanwhile the Japanese have manga about salarymen who play go with their grandmothers. Not that I'd necessarily wanna read that, but the market's there, you know? Choice is always better than no choice.
With more integration of casuals into the market, maybe I won't have to have asinine conversations like this anymore:
"Gah, where's the kill button?"
"It's a puzzle game."
"GAY!"
To paraphrase Shawn Elliott: "When they started showing Sesame Street on TV, did that mean they had to stop showing Hill Street Blues?"