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This is how GameStop will tackle digital distribution photo

With an increasingly strong push toward download-only games and digital expansion packs, you have to wonder what's going to happen to retailers like GameStop. Used game sales can only carry you so far into the future, right? VentureBeat has a neat article detailing the company's model "store of the future."

Essentially, GameStop wants to bring digital distribution into the storefront. Yeah, I know. There will be interactive kiosks that can scan in your personal rewards card to bring up information such as the games you've bought, your wishlist, and other things of that nature.

Additionally, these will display any rewards you've obtained by way of shopping (achievements!), and allow you to purchase stuff like game add-ons -- you'll get a code that can be redeemed at home, through your console. It's a start, I guess.

And by that I mean the system will likely "work" on many people, but not you, and certainly not me.

GameStop debuts a "store of the future" as online threat looms [VentureBeat]








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54 comments | showing # 1 to 50
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Everyday Legend's Avatar - Comment posted on 08/24/2010 17:05
Everyday Legend
A sad attempt to remain relevant against the oncoming wave of change.

Short version: too little, too late, too bad.
NoMore's Avatar - Comment posted on 08/24/2010 17:06
NoMore
Pointless much?
Mr Andy Dixon's Avatar - Comment posted on 08/24/2010 17:07
Mr Andy Dixon
Now Little Timmy will be able to ask for that new XBLA/PSN game or a piece of DLC for Christmas and Grandma will be able to walk into a store and buy it.

Neat.
Neroisonfire's Avatar - Comment posted on 08/24/2010 17:11
Neroisonfire
So like... Yea I still don't see a way for the middle to make an honest dollar with this method.
Tom Davy's Avatar - Comment posted on 08/24/2010 17:15
Tom Davy
reminds me of the B^U comic with in store achievements...
FunkzillaBOT's Avatar - Comment posted on 08/24/2010 17:17
FunkzillaBOT
That is fucking stupid.
Nemetoad's Avatar - Comment posted on 08/24/2010 17:17
Nemetoad
Even with digital distribution around they're still going to do fine business-wise. Digital Distribution is great for smaller things such as expansions, indie games, etc. But when you get to full out games...uh, I hope you have a really, REALLY good internet provider. I mean, Starcraft 2 was 12 gigabytes. Go ahead and see how long that takes to download.
Keres's Avatar - Comment posted on 08/24/2010 17:18
Keres
I still cannot comprehend the point of purchasing a digital download code in a GameStop store, then driving home to input the code to download the game on your console. Why not just buy the game on your console's marketplace (or, hey, even the Live Marketplace website) in the first place?

Gamestop will eventually go the way of Blockbuster.
Occams electric toothbrush's Avatar - Comment posted on 08/24/2010 17:18
Occams electric toothbrush
This is intriguing but not something I am really interested in.
George Eric Oliver's Avatar - Comment posted on 08/24/2010 17:20
George Eric Oliver
Its pretty genius. It doesn't cater to us but it'll keep GameStop afloat and in business, and they didn't start way to late, relatively early actually.
NERV's Avatar - Comment posted on 08/24/2010 17:20
NERV
I'm giving up on gaming when it stops being available on physical media. Fuck digital distribution
KyleGamgee's Avatar - Comment posted on 08/24/2010 17:25
KyleGamgee
Blockbuster adapted to Netflix

and by adapted I mean it got a lot smaller.
Neo Gio's Avatar - Comment posted on 08/24/2010 17:28
Neo Gio
It will be a while before digital distribution takes over physical media. Gamestop does not make a lot of money on hard core gamers, they make money off moms and dads who takes their 9 year old to the store. And stupid kids that trades-in 20 games for Modern Warfare 2.
dr spaceman's Avatar - Comment posted on 08/24/2010 17:31
dr spaceman
how much is the convenience fee? how do they make money from this?
i didn't read the article, taking too long to load.

@Keres Gamestop will go the way of Blockbuster, and maybe we'll see a RedBox thingy for videogames... waitaminute..... do they already have those?
KingSigy's Avatar - Comment posted on 08/24/2010 17:33
KingSigy
This model isn't that bad. Trade-in credit for digital games isn't such a bad idea. If they jack up pirces, though, then screw it.
superdeeduper51's Avatar - Comment posted on 08/24/2010 17:33
superdeeduper51
Is there some sort of advantage doing it this way? You can already buy point cards so unless they can offer lower prices or some sort of deal then who gives a flying fuck?
StingingVelvet's Avatar - Comment posted on 08/24/2010 17:35
StingingVelvet
They need to worry more about next-gen consoles doing a Steam-like registration to kill resale. That's almost inevitable.

Buying a box in a store is not going anywhere for a long time, even if those boxes all just link to download services. Used games are going to be killed though, and that' their main revenue stream.
meteorscrap's Avatar - Comment posted on 08/24/2010 17:36
meteorscrap
@superdeeduper51

The only advantage I can see is the ability to give friends codes for games instead of just points.
Dr Pups's Avatar - Comment posted on 08/24/2010 17:38
Dr Pups
Maybe if the average Gamestop actually had a PC section I'd give a crap. It's a strange day when Wal-Mart has an excellent PC game section and a place called *GAME*Stop has barely one to speak of.

The only reason for me to be in a Gamestop these days is to price out used PS2 and GameCube games I can then order from Amazon.
GKANG's Avatar - Comment posted on 08/24/2010 17:38
GKANG
Why would I drive to the store, buy DLC, then drive home?
llort het's Avatar - Comment posted on 08/24/2010 17:41
llort het
I can see myself using this if gamestop offers some good deals, like free dlc. However because dlc is pretty much a way for game companies to cut out the middleman altogether, I can't imagine gamestop being able to offer anything that the official game publishers don't already offer
mix's Avatar - Comment posted on 08/24/2010 17:43
mix
They will have to charge more than the PSN/Xbox store to make money will they not?
llort het's Avatar - Comment posted on 08/24/2010 17:44
llort het
Also I guess this could be a way for desperate people to be able to get their game consoles hooked to wifi. Even when I take my ds to my friends house, it says something like "nintendo ds is incompatible with this wifi's security settings. Internet hookup has failed
Gol-D-Roger's Avatar - Comment posted on 08/24/2010 17:46
Gol-D-Roger
I prefer physical media, ( I still buy cd's ) but one of the great things about digital distribution is that instant satisfaction you get. You don't have to leave your house, in a matter of minutes you're playing your game. I just don't see people driving to a store, to buy a code, then drive back home to download it. Especially as internet speeds improve, and more and more peope have access to it.
Son of Makuta's Avatar - Comment posted on 08/24/2010 17:49
Son of Makuta
@Dr Pups: God, yeah. In the UK we have GAME and Gamestation, both parts of the same parent company anyway as I recall, and some of their stores hold barely the tiniest glimmer of PC gaming. The ones in Oxford are decent, with big stocks of (usually crap, but hey) preowned PC games and then some chart stuff, and the GAME stocks older-but-not-preowned ones for £10-20 as well. The ones in Cardiff, on the other hand... well, you'd be hard pressed to find the PC section at all, never mind a decent game.

While I do prefer buying boxed games in a sense - the download time is prohibitive to say the least - I do end up spending most of my game money through Steam these days. My purchases usually cheap more-or-less-impulse purchases of games I've sort of wanted for a long time or thought were amazing when I played the demos, and Steam likes to dangle quality games for hardly anything in one's face, so, y'know.
amtalx's Avatar - Comment posted on 08/24/2010 17:50
amtalx
Sit on my ass and buy it at home without paying tax, or drive to the local Gamestop so I can pay tax and talk to some holier-than-thou employee? Tough choice.
Agent9's Avatar - Comment posted on 08/24/2010 17:51
Agent9
they'll have to have games availible at gs only. and even then...
Woocifer's Avatar - Comment posted on 08/24/2010 17:57
Woocifer
How about fuck digital distribution because it puts the money directly in the ISPs hands which are very strong and very greedy. Any cap you thought you had will be gone instantly if we have to download this shit...

FTW
BestyHammar's Avatar - Comment posted on 08/24/2010 18:08
BestyHammar
My store already has this, and it's actually quite cool. You can buy the DLC for the EXACT amount it costs, i.e. The Passing for L4D2 only costs only $6.99. And you can use trade credit towards it. And unless you're a hermit and NEVER leave the house, I don't really see the whole 'I have to go out and buy DLC angle'. Many people go out to buy points at some point anyway. Also, it's been very up to date, as we had every Summer of Arcade game it's day of release.

It's a very neat concept, and I'm looking forward to seeing where they go with it. Only big downside is no leftover points to rollover, which I'm quite fond of, but plenty of people love to complain about that. Look into it.
ME4Twaffle's Avatar - Comment posted on 08/24/2010 18:12
ME4Twaffle
I'm REALLY hoping that physical media remains an option for a very very long time... I don't particularly like buying downloadable games, but some games are only available as downloads... I just don't feel like I own anything with them... like I'm licensing or something as opposed to owning.
TriplZer0's Avatar - Comment posted on 08/24/2010 18:22
TriplZer0
It's interesting to hear about their approach but if I wanted DLC or digital distribution why wouldn't I get my stuff straight from the source like Steam, PSN, or XBL?
JulianProxy's Avatar - Comment posted on 08/24/2010 18:28
JulianProxy
Seems kind of silly, but, honestly, I don't know what else a retailer would do.
Osmiff's Avatar - Comment posted on 08/24/2010 18:46
Osmiff
A lot of people are saying this is a futile effort to stay afloat, but there are still tons of markets for gamestop to hit with this new plan. Many rural areas suffer from a lack of broadband/ very poor connection speeds so people there simply don't have home internet access, outside of maybe a dial-up connection. And this isn't because they choose not to have it, it's because it simply isn't an option.

Purely downloadable games are fine for most of us with solid connections, but those without it play video games, too. The only thing that surprises me about the whole thing is that it took this long for them to do it.

Think about all the excellent xbla and psn games that were simply unavailable to a sizable audience simply because they lack a high speed connection?

TL;DR version: If you don't understand why you would drive to the store to buy this instead of from home, don't worry about it. It's not for you.
Clarkanoid's Avatar - Comment posted on 08/24/2010 19:01
Clarkanoid
@Osmiff
That doesn't really work, because once you've bought the DLC code at the store, you still need to download the content once you get home. It's not like they're putting it on a disc for you.
kidplus's Avatar - Comment posted on 08/24/2010 19:22
kidplus
If I could use trade in credit on DLC that'd be cool.
ivr56's Avatar - Comment posted on 08/24/2010 19:44
ivr56
Drive to Store to buy Digital Distribution games at same price as retail boxes?
Why? Id rather stay home and go on Steam and begin my downloading.

I can see why I would for one reason to buy DD games/content in a retail store. To pay with cash instead of paypal/Credit card which would be awesome but beyond that.
UltorOscariot's Avatar - Comment posted on 08/24/2010 20:09
UltorOscariot
I guess from their standpoint, they have to try something or die, but I don't think this is going to save their ass. Maybe if they didn't have a damn store on every corner in some areas, and got into retro games and hard copies, they might stave off their demise for a little while.
GoatRoyale's Avatar - Comment posted on 08/24/2010 20:56
GoatRoyale
We just got one of these DLC sections at my store and people, so far, seem to love it. For the more tech savvy people (ie: us internet folks) it lets you use your store / trade-in credit to buy exactly what you want for the exact cost of the item. Likewise, it now gives more options to the still baffling large number of people who have no idea how to navigate the xbox/ps3 marketplace.

Regardless, I think GameStop will be safe for quite some time. Hardcore gamers may have largely abandoned the store (or, at best, barely tolerate it for trade-ins and used games), but for every one of "us", there's a family with 12 kids who are mystified by the internet and are paranoid about giving their credit cards over to "them damned machines".
Conrad Zimmerman's Avatar - Comment posted on 08/24/2010 21:10
Conrad Zimmerman
@GoatRoyale: You have essentially summed up my entire position on this. Well done.
DinnertimeNinja's Avatar - Comment posted on 08/24/2010 21:34
DinnertimeNinja
People here are underestimating the amount of people that DON'T have access to credit cards but DO have cash and a Gamestop nearby.

Younger gamers will eat this up, and I can't say I won't be tempted occasionally to trade in some physical games (during a good trade deal) for some digital games.

The only thing I don't really understand is how GameStop makes any money from selling them at face value. Did they make some kind of deal with Sony/MS on this one?
idrawrobots's Avatar - Comment posted on 08/24/2010 22:13
idrawrobots
It's probably not about making the money off this program. I'm thinking it's more akin to gas at gas stations.
BestyHammar's Avatar - Comment posted on 08/24/2010 22:28
BestyHammar
The big way they'll make money off of this is various trade promotions and allowing trade credit to be used towards it. That's how GS makes most of their money, is pre-owned and trades. But using trade credit towards DLC is NICE.
Osmiff's Avatar - Comment posted on 08/24/2010 22:39
Osmiff
@Clarkanoid
I suppose in my haste to post while also attempting to work I missed that pretty clear fact. Blame it on my stupidity.

I do, however, agree with other people here that it's still not a bad idea. I don't think I've ever had exactly 0 ms points since the inception of XBL, and I've been around since nearly the beginning. I don't put my credit card in because I don't trust myself when I'm drunk so I buy cards. It'd be nice to be able to buy a $10 game and only spend $10.

Not to mention, who wants to spend $1 worth of points on an indie game on XBL just to realize that now you'll need to get another $20 card to get X or Y badass game you want?
DrButler's Avatar - Comment posted on 08/24/2010 23:24
DrButler
Digital Distribution will never eclipse physical media. So many pople blindly embrace this technology without even considering the consequences. When you buy a digital game, you buy a license, not a product. What happens to all your precious internet games when the server, or whatever eventually closes? Then you're fucked. I can go run to my mom's basement and dig out Mario 3 and play that right now, if I wished to. In ten years do you think you'll be able to play something off of Steam? No. because you never had it to begin with.
Outrider42's Avatar - Comment posted on 08/24/2010 23:26
Outrider42
There is one simple thing that is cool:

If you buy a $4.99 card for game X, you pay ONLY $4.99. If use a $20 bill, you get the change. You don't have to buy 2000 points and then have points left over that you can't use.

So this works just perfect for people who only want a specific game to begin with. It also makes for a cool gift idea. Instead of a generic point card, you can get a bit more personal and give a game card.

So all in all, not too bad of an idea. It would be nice if they had deals or specials on them as well. We will have to see.
And they can sell them online, so yeah, you lazy bums still don't need to leave the house.
Radox Redux's Avatar - Comment posted on 08/25/2010 00:49
Radox Redux
HAHAHAHAHAHAHAHA!
StingingVelvet's Avatar - Comment posted on 08/25/2010 04:43
StingingVelvet
@ DrButler

All true.

I worry the majority are either too stupid or indifferent to care though.
Sean Closson's Avatar - Comment posted on 08/25/2010 06:41
Sean Closson
I predict that they will be crushed into oblivion by all the current digital distribution services currently on the marketplace. First of for consoles, it's all done through their own proprietary services, so why would someone go through GameStop for that? Second, for the PC and Mac, Steam is estimated to have 70% of the digital download market cornered with over 5 times the amount of active users that XBox Live has, they also have the best sales around and the other services like Direct2Drive, Impulse, and the currently very week Gamestop can barely stay afloat against it. It's only real competitors are niche services that offer games Steam doesn't carry(yet) like Battle.net games, which are really just ones developed by Blizzard and GoodOldGames(GOG.com) that carries only classic titles, many of which are offered on Steam already.
Retrozoa's Avatar - Comment posted on 08/25/2010 07:54
Retrozoa
Over on Kotaku they were celebrating this as some bizarre ritual signaling the end of brick and mortar games. However, people seem to be forgetting that odds are good this industry will NEVER go fully digital. Is the film industry fully digital in rentals now? Not if the millions of redboxes across the country have anything to say about it. There will always be people less technically savvy than us who won't know how to download games and will want a physical copy(ie. kids and casuals). The day I can no longer feel the heft of the box or observe the beatiful manual is the day I stop gaming.
free touch's Avatar - Comment posted on 08/25/2010 08:22
free touch
I think you fellas are looking at this totally wrong. If the industry goes totally digital, I will guarantee Gamestop and the like will turn into retro stores. They will start excepting older and older games, and actually profit more than they have been.
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