Every so often a marketing idea will come along to gear their product toward 'gamers' or 'geeks', and sometimes those products aren't terrible. Or you get something like Erox, a unisex fragrance targeted at the aforementioned demographic. This isn't just any old fragrance though; according to the website it uses science to make the wearer more attractive with two synthetic human pheromones and a special chemical that acts as an aphrodisiac.
Marketing for this product will be done primarily via social media like Facebook, Twitter and various forums. There are also comics, which you can find on the main site. The comics feature Erox spokeswoman Adrianne Curry who is a self-proclaimed lover of 'geekdom'. I'm pretty sure I've never called myself a geek. Ever. They're worth the effort it will take you to navigate there.
Sometimes, products geared toward our demographic are entertaining and make sense. This does not. In fact, under the amusement of how absurd this is, I'm a little annoyed. If a product is good, and well made, people are going to buy it. Using gimmicks to sell a product makes me less likely to buy it simply because it tells me the thing they're trying to sell can't stand on its own. At least it's nice to see that the snake oil salesmen have graduated to a higher form of sales pitch. Buy Erox, because it will make people like you more.