I love The Turtles' "Happy Together" as much as the next person, but featuring it in a commercial for a videogame when that's been done to the point of near perfection already?
You're walking on thin ice here, Dead Rising 3. Real thin. I mean, the song doesn't even fit with what's happening on-screen -- unless this is supposed to be about the bond a survivor has with their weapon. Even then, the commercial is a missed opportunity; Dead Rising is about so much more than what's presented here.
Pikachu flying through the air at the end never ceases to make me laugh.