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This Backbreaker ad is coming to a TV near you

10:00 PM on 04.23.2010 // Samit Sarkar

I haven't played NaturalMotion's Backbreaker since E3 2009, and while I liked what I saw, I feel like the game is going to need a major marketing campaign if it wants to avoid getting lost in the shuffle of big-name releases this spring. To that end, the game is getting a commercial, and you can check out the 30-second spot above.

I don't know if the ad does enough to distinguish Backbreaker from the football videogame that most viewers will be familiar with -- namely, Madden. I mean, it looks good, but it doesn't do a good job of highlighting the tech that makes this game special: the developer's Euphoria engine. Then again, I suppose that's what the developer diaries are for.

What do you guys think of the commercial? Do you feel like it would convince Madden fans to give Backbreaker a chance when it launches for PS3 and 360 on June 1st?


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