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The Street.com calls E3 2008 the
#E3

I don't think it's a shocker to hear that people are discussing this year's E3 with some degree of skepticism. After all, the event once known for its primo selection of scantily clad women and free swag has transformed considerably, and while it may be more professional, you have to admit that people tend to value fun more highly. Can't we have both, somehow?

According to The Street.com, the reaction to this year's Expo could affect the future of the event. Also quoted is Tal Blevins, Vice President of games content for IGN.com, who commented:

"This year will be a big test to see if there will even be another E3 or who will participate next year," he said. "Companies will see how much coverage they get out of the show and how much value they are getting out of the conference."

A few years ago, such a thought would have been unheard of, but with multiple companies leaving the ESA recently, the future does seem a tad shaky. Michael Pachter also had some telling comments to offer:

"The conference used to offer retail, media and investors an early look at games and an opportunity to speak with company managements," says Pachter, an analyst with Wedbush Morgan. "Now the games have long since been announced and the event is virtually useless for retail and for investors."

Could this be the last year of E3? How would you feel about seeing it go, if you would react at all?

[Via GamePolitics -- Thanks, Joe]








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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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16 comments | showing # 1 to 16
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Blackhat's Avatar - Comment posted on 07/09/2008 13:15
Blackhat
I haven't cared about an E3 in so long it's pretty much already dead to me. I always saw it as so exclusive of the people who actually buy the damn games I felt more shunned by it than held in wonder.

Basically, fuck them, is what I am saying.
Jamie McGinn's Avatar - Comment posted on 07/09/2008 13:17
Jamie McGinn
I can't say I'd miss E3 if it went the way of the dodo. It does seem fairly pointless when you think of it.

Also, that picture made me laugh so very hard, I thank you for that.
The Johnggernaut's Avatar - Comment posted on 07/09/2008 13:23
The Johnggernaut
The show died when they ousted the booth babes. It's like a car show without booth babes, I'd rather just read about it in a magazine.
Darren Nakamura's Avatar - Comment posted on 07/09/2008 13:25
Darren Nakamura
We don't need it, certainly, but if this is the last year for E3, then I'm glad that I'll get to go once in my life. If only I could have made it to E3 2006 though...
Niero's Avatar - Comment posted on 07/09/2008 13:26
Niero
I think the industry appreciates the perceived stimulus that comes from the hype of the event, but recent years did turn into a pissing contest for bigger news, bigger booths, etc.
The investment that goes into E3 would be better spent for better and more accessible systems like partnernet and other electronic means of digital proofing/PR/etc. The press would benefit. We'd have more time with the games this way -- nobody in the industry appreciates the 3 days of not sleeping try to encapsulate everything that happens.

A solution? Let's fuck shit up. I say scrap it and turn it into a party. I think we all have more fun at Penny Arcade's expo which is good blend of both consumer show and news, panels, etc. Its fun. You know, like video games and stuff.
mistic's Avatar - Comment posted on 07/09/2008 13:35
mistic
I don't think E3 will ever 'END', it might be replaces, but the industry needs this kind of coverage ( or at least it thinks it does :-) )
Projectexodus's Avatar - Comment posted on 07/09/2008 13:41
Projectexodus
To me, E3 died in 2006.
But I think I'd rather have Microsoft, Nintendo and Sony have their own exclusive events at different times of the year. I'm sure you've noticed, but lately there's been almost no news at all, because everyone's saving it for E3!
Daxelman's Avatar - Comment posted on 07/09/2008 13:41
Daxelman
Well fuck, if Brutal Legend isn't there, I give.
Zanch's Avatar - Comment posted on 07/09/2008 14:06
Zanch
I've been to 3 of them myself, and I'd be sad to see it go. It used to be like Christmas...I don't know what I'd call it now though.
magicolives's Avatar - Comment posted on 07/09/2008 14:08
magicolives
E3 isn't needed by this industry anymore. I'm sure they get more hype with net adds on gaming sites than they do with E3. With the internet breaking much of the news, whether it's leaked or intentionally released, companies don't have to waste as much money as they would at E3. And since they closed it off to us common peasants E3 is just something to read about when waiting to drive up WA for PAX.
konchu's Avatar - Comment posted on 07/09/2008 14:58
konchu
I really think that E3 died when they did the downsize thing. Now lets be fair with several big companies threatening to pull out cause they were not seeing a return on their investment a change was needed. I just think they chose the wrong one after all whose fault for companies getting caught up in the circus and wasting too much money on there exhibits the ones bitching. E3 filled a gap it was a holiday for gamers the people that buy the games even if I didn't go I longed for the gossip. This hole has simply been filled by other expos and company events and the internet. And for those that went as retail employees,small blogs, or Sneaking in as a Sonic/Mario mascot etc have their expo need being filled with PAX and E for All(not sure how successful E for All will be).
Vanilla Gorilla's Avatar - Comment posted on 07/09/2008 15:06
Vanilla Gorilla
You see... The key to having expos like this work is to actually make gamers WANT to go. After it was cut down to be more "corporate", you spelled the end of it right there your own self.

PAX will (/has) pick up where the old E3 left off by having shit gamers want to experience in addition to just previewing new games on the horizon.
Nogarda's Avatar - Comment posted on 07/09/2008 15:12
Nogarda
The people behind last years monstous debackle that was E3 admitted they did wrong. So it went back to LA Confence Centre. But what I don't get is why they don't return to the way people liked it with some possible queue saving ideas etc implemented.

Or go to Vegas i watched quite a good few videos from last years E3 and Vegas had some big support, and we all know how Vegas loves to put on a show.
Alexradl's Avatar - Comment posted on 07/09/2008 15:36
Alexradl
I have always looked forward to E3, but it's not the same as it used to be. I think there is still some value in big conventions like E3 and E for all, it just seems like a lot companies have moved on to other things. I would definitely consider this year a "make or break year". Here's to hoping things go well.
killatia's Avatar - Comment posted on 07/09/2008 16:57
killatia
I say just work on improving e for all since its painfully obviouse that E3 is going down the shitter.
Spykron's Avatar - Comment posted on 07/12/2008 00:30
Spykron
hax
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