Numerous online games send messages to lapsed users in an attempt to get those players to come back. Sometimes, they try to guilt you into going back; other times, they look to entice you into returning by offering free goodies. In the case of the Facebook game The Sims Social, EA and Playfish opted for the former tactic in an email sent today to players. But somebody should've looked this one over first.
As if the email's sexist language and imagery weren't bizarre enough, the letter looks stranger still in the context of The Sims Social. Facebook is the world's largest gaming platform, and The Sims has perhaps the most mainstream, cross-cultural appeal of any of EA's properties. So why would EA send something like this to former Sims Social players? Who at EA and/or Playfish approved it, and what were they thinking? Wouldn't a less chauvinistic strategy, let alone a gender-agnostic approach, make more sense?