Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


The Sims Social promises to be a good woman if you return


10:00 PM on 05.30.2012
The Sims Social promises to be a good woman if you return photo



Numerous online games send messages to lapsed users in an attempt to get those players to come back. Sometimes, they try to guilt you into going back; other times, they look to entice you into returning by offering free goodies. In the case of the Facebook game The Sims Social, EA and Playfish opted for the former tactic in an email sent today to players. But somebody should've looked this one over first.

The message, penned by "Your Sim," a cute, slim, winking redhead with her arms in the air, begs her man of the house to return. She's lost without him, and assumes that his leaving was her fault. But if he'll just come back into her life, she'll do anything for him -- and first on the list is cleaning the entire house "from top to bottom." In fact, the top of the email (see screenshot below) says that without her man, she was so bored that she already cleaned the house. Then there's the last line, which suggests that the return of her hubby would inspire her. To do what? EA leaves that part to the (presumably male) player's imagination.

As if the email's sexist language and imagery weren't bizarre enough, the letter looks stranger still in the context of The Sims Social. Facebook is the world's largest gaming platform, and The Sims has perhaps the most mainstream, cross-cultural appeal of any of EA's properties. So why would EA send something like this to former Sims Social players? Who at EA and/or Playfish approved it, and what were they thinking? Wouldn't a less chauvinistic strategy, let alone a gender-agnostic approach, make more sense?

We've reached out to EA for comment on the sexist undertones in this email, and will update this post with any response we receive.

[Screencap of email via @DinosaurPizza]

The Sims Social promises to be a good woman if you return photo





Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Electronic Arts

11:01 PM on 03.16.2015
Review: Battlefield Hardline

Following a year characterized by increased public awareness of rampant police violence against citizens and the militarization of local law enforcement, a gun fetishist's game riding a "cops versus criminals" tagline feels s...more



1:15 PM on 03.16.2015
Last-minute Battlefield Hardline pre-order deals

Battlefield Hardline releases tomorrow, March 17. If you're looking to get into the action on the latest installment in the FPS franchise, here are all the deals available as of writing. PC gamers have two options. Just today...more



5:30 PM on 03.14.2015
What can save Titanfall 2?

I absolutely adored Titanfall, but going by the comments and blogs I've read over the past year, it seems like I'm the only person on Earth who did. Every article, news post, or blog written about the game invariably becomes ...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more