Quantcast
The Sims Social promises to be a good woman if you return - Destructoid

DestructoidJapanatorTomopopFlixist



The Sims Social promises to be a good woman if you return


10:00 PM on 05.30.2012
The Sims Social promises to be a good woman if you return photo



Numerous online games send messages to lapsed users in an attempt to get those players to come back. Sometimes, they try to guilt you into going back; other times, they look to entice you into returning by offering free goodies. In the case of the Facebook game The Sims Social, EA and Playfish opted for the former tactic in an email sent today to players. But somebody should've looked this one over first.

The message, penned by "Your Sim," a cute, slim, winking redhead with her arms in the air, begs her man of the house to return. She's lost without him, and assumes that his leaving was her fault. But if he'll just come back into her life, she'll do anything for him -- and first on the list is cleaning the entire house "from top to bottom." In fact, the top of the email (see screenshot below) says that without her man, she was so bored that she already cleaned the house. Then there's the last line, which suggests that the return of her hubby would inspire her. To do what? EA leaves that part to the (presumably male) player's imagination.

As if the email's sexist language and imagery weren't bizarre enough, the letter looks stranger still in the context of The Sims Social. Facebook is the world's largest gaming platform, and The Sims has perhaps the most mainstream, cross-cultural appeal of any of EA's properties. So why would EA send something like this to former Sims Social players? Who at EA and/or Playfish approved it, and what were they thinking? Wouldn't a less chauvinistic strategy, let alone a gender-agnostic approach, make more sense?

We've reached out to EA for comment on the sexist undertones in this email, and will update this post with any response we receive.

[Screencap of email via @DinosaurPizza]

The Sims Social promises to be a good woman if you return photo





Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Electronic Arts

4:30 PM on 07.18.2014
FIFA 15 puts priority on emotions and giant dogpiles

Last month, I did my best to tell you what EA Sports wanted to put emphasis on for its three big sports titles this year. Then, it went and undermined me by releasing videos that say exactly what I wrote. In the unfortunate ...more



11:00 AM on 07.18.2014
Pucks and players are more chaotic in NHL 15

About a month ago, I explained how EA Sports' big focus for NHL 15 was physics. In the event that you didn't believe me (or hate reading), this video adequately sums up the studio's intentions. Watch it to learn how pucks bounce or to see Matt Duchene crash the net like a total badass.more



3:45 PM on 07.11.2014
Dragon Age: Inquisition is just as pretty indoors as out

The first part of this walkthrough with creative director Mike Laidlaw managed to get me excited for Inquisition despite not touching previous Dragon Age games. This one, too, looks pretty darn cool, even without bears to freeze. Plus, Dorian's sweet mustache. more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more