As if the email's sexist language and imagery weren't bizarre enough, the letter looks stranger still in the context of The Sims Social. Facebook is the world's largest gaming platform, and The Sims has perhaps the most mainstream, cross-cultural appeal of any of EA's properties. So why would EA send something like this to former Sims Social players? Who at EA and/or Playfish approved it, and what were they thinking? Wouldn't a less chauvinistic strategy, let alone a gender-agnostic approach, make more sense?
We've reached out to EA for comment on the sexist undertones in this email, and will update this post with any response we receive.
[Screencap of email via @DinosaurPizza]
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