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The return of Mr. Angry Eyes, Kid Icarus edition photo

Masahiro Sakurai can't catch a break. The "angry eyes" curse that plagued the Kirby series seems to have followed him to Project Sora and rooted itself in Kid Icarus: Uprising. How dare he try to present a character who is cute and peppy rather than dark and brooding!

Take a look above. The image on the left is taken from the Japanese box art, the one on the right from the North American box art. Pit's eyebrows were already furrowed in the original picture, but I suppose that wasn't good enough for the American marketing department. An open mouth? He looks like he's having too much fun! Get rid of it!

These minor changes to perfectly serviceable box art will never cease to amaze me. I would love to sit in on one of those planning sessions and find out exactly how these decisions come to be. I'm assuming copious amounts of Monster Energy and Jack Link's beef jerky are involved.

Kid Icarus: Uprising's box is getting the Kirby treatment [Tiny Cartridge]

LAUNCH GALLERY (2 IMAGES)
Photo Photo









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Tony Ponce (aka megaStryke) is a culturally confused, Canadian-born Puerto Rican who grew up in Japan and South Florida ... yet can only speak English. He specializes in writing features and maintaining an immaculate goatee. Likes: Any and all things related to Mega Man, Contra, Castlevania, 2D, PB&J sandwiches, applesauce, and candy corn. Meet the rest of the team



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69 comments | showing # 1 to 50
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next 50 comments

Sir Tobbii's Avatar - Comment posted on 01/17/2012 11:48
Sir Tobbii
Well, to be fair, he looks pissed in both pictures.
josmeister's Avatar - Comment posted on 01/17/2012 11:54
josmeister
Beef Jerky and Monster Energy sound like my kind of meeting
HubertJass's Avatar - Comment posted on 01/17/2012 11:54
HubertJass
mY PET ICARus died yesterday so i fed him to the cat she seemed to enjoy him moar than i did!
heyricochet's Avatar - Comment posted on 01/17/2012 11:56
heyricochet
Don't forget, sunsets are for girls so we can't have any of that in amurika!
Chicken008's Avatar - Comment posted on 01/17/2012 11:56
Chicken008
Purple sky was too much fun as well.
AielSavage's Avatar - Comment posted on 01/17/2012 11:56
AielSavage
"These minor changes to perfectly serviceable box art will never cease to amaze me." You mean changes that like, four people maybe give a shit about?
Cess007's Avatar - Comment posted on 01/17/2012 11:59
Cess007
I was pretty sure the article would make some mention also about the removal of the pink effect on the background :P The original note say as much
Chongomaster's Avatar - Comment posted on 01/17/2012 12:03
Chongomaster
@AielSavage
Wow. You were this close to understanding the article.
Karavision's Avatar - Comment posted on 01/17/2012 12:03
Karavision
I think that the NA box art looks better. I may actually get a 3ds for Resident Evil. I was thinking about this one until I found that it is on rails. Is it like Star Fox?
CyricZ's Avatar - Comment posted on 01/17/2012 12:04
CyricZ
Johnny: Okay, guys. Let's get this meeting started.

Mark: So, what are we looking at today, Johnny?

Johnny: Well, we're ready to put out the box for the new Kid Icarus game, and we want to run it by the entirety of the Marketing group to make sure it's good for shipping.

Denny: All right, then let's take a look.

*the five stare intently*

Denny: Well, I don't see too much of an issue. I mean, look at this guy. He clearly doesn't give a f***. Just shooting off arrows with the cocky look on his face like he knows he's getting laid after this.

Lisa: Yes, but is that the message we want to send to our demographic?

Johnny: Exactly why I brought this up. There has to be a way we can speak more clearly to the people we want to sell this to. Y'know, really get in their head.

Mark: Perhaps put Palutena on there with her boobs hanging out?

Johnny: See, that's the forward thinking we need, Mark! But sadly, it's not within our fifty dollar art budget. We need something subtle, yet bold. Understated, yet... overstated.

Lisa: Perhaps his eyes? Do they not look angry enough? I mean, I think I can get a little more rage out of them. Maybe turn them red, or bloodshot them or something.

Johnny: Closer, I think. Closer. Denny?

Denny: The mouth.

Mark: The what?

Denny: The mouth.

Johnny: ... What about the mouth?

Denny: I dunno. It just... keeps... looking at me. Which is odd, I know, because mouths don't have eyes. We have eyes for eyes, am I right?

Johnny: Right as my sex life!

Denny: I hear you, Johnny, but my point is that... it's just... drawing me in. Do you guys see it?

*pause*

Mark: Oh... Oh God. I see what you mean.

Johnny: Aw, no! Make it stop! MAKE IT STOP!

Lisa: I want... *pant* I want to DO THINGS TO THAT MOUTH!

Denny: It's PERVERSE! It's SUGGESTIVE! It's SLANDEROUS! Someone get me a thesaurus so I can throw more words at it!

Johnny: Well, that settles it! We close the mouth! A little white-boy flesh touchup and boom! Angry cavernous perverse mouth closed off! FOREVER!

Mark: Phew. That was a close one.

Denny: I'm sorry, guys. I'm sorry we all had to go through with that.

Lisa: No, you're right Denny. We needed that. I feel cleansed now.

Johnny: Well, then we're all in agreement but one. Uh, Chris-R? You've been a little quiet for this meeting. Do you have anything to say?

Chris-R: ..... WHERE'S MY F***IN' MONEY, DENNY?
EggmaniMN's Avatar - Comment posted on 01/17/2012 12:07
EggmaniMN
And the funny thing, for all your complaints, their changes are not only valid, they're correct. The game WILL get more looks with Pit looking more determined and without pink in the sky.
Nitex's Avatar - Comment posted on 01/17/2012 12:08
Nitex
I don't get it. Why care?
FuzzyBradax24's Avatar - Comment posted on 01/17/2012 12:09
FuzzyBradax24
I don't mind the changes, it doesn't really affect the quality of the box art.

But what does gripe me is the possible thought process that went into why NoA NEEDED these changes. I don't know, I just feel like NoA doesn't think very highly of their market.
FuzzyBradax24's Avatar - Comment posted on 01/17/2012 12:09
FuzzyBradax24
I don't mind the changes, it doesn't really affect the quality of the box art.

But what does gripe me is the possible thought process that went into why NoA NEEDED these changes. I don't know, I just feel like NoA doesn't think very highly of their market.
Sir Tobbii's Avatar - Comment posted on 01/17/2012 12:11
Sir Tobbii
@karavision
Only the flying bits, the rest is not on rails at all.
phoebus's Avatar - Comment posted on 01/17/2012 12:12
phoebus
they also brought the enemies in closer, reminds me of the "floating faces" type of design
RenegadePanda's Avatar - Comment posted on 01/17/2012 12:13
RenegadePanda
And those enemies aren't close enough, let's zoom those in too.

I'm surprised they didn't reposition his shirt to cover up a slight amount more of inner thigh. Sick filth.
Grethiwha's Avatar - Comment posted on 01/17/2012 12:15
Grethiwha
The sky's also not pretty and pink, and the enemies are a bit closer. That's so silly.
ayreonmaiden's Avatar - Comment posted on 01/17/2012 12:21
ayreonmaiden
Different countries have different marketing tendencies?

Imposshiibibble, imposshibbibile
Joe Ess's Avatar - Comment posted on 01/17/2012 12:23
Joe Ess
Really Tony... Really?
Jawmuncher's Avatar - Comment posted on 01/17/2012 12:27
Jawmuncher
I prefer the NA look.
To me it looks like he's concebtrating on a tough shot.

The JPN box art makes him look like a smug bitch, who shoots wherever the hell he wants.
Tony Ponce's Avatar - Comment posted on 01/17/2012 12:31
Tony Ponce
@CyricZ

Winner, winner, chicken dinner.

@Joe Ess

Yes, really. It's such a subtle but ultimately unnecessary change. It doesn't affect much of anything, which is why it's astounding that it was changed at all. People hold MEETINGS for these kinds of things. It was important enough for someone to go back to the original art files and do so touch ups.
Armoredrabbit's Avatar - Comment posted on 01/17/2012 12:32
Armoredrabbit
WTF PINK? AMERICAN AUDIENCE DON'T LIKE PINK GET ALL BLUE IN THERE
Killrig's Avatar - Comment posted on 01/17/2012 12:47
Killrig
This subtle change carries a dramatic statement about American society.
NickCull's Avatar - Comment posted on 01/17/2012 12:50
NickCull
I agree with this change! Who wants their Kid Icarus to be a mouth-breather! Kid Creeper more like it! ... I don't know.
TripleShot's Avatar - Comment posted on 01/17/2012 13:01
TripleShot
Sadly it was probably a good choice.
smurfee mcgee's Avatar - Comment posted on 01/17/2012 13:03
smurfee mcgee
They fucked up the sky. Why? Die.
tekbunny's Avatar - Comment posted on 01/17/2012 13:04
tekbunny
The funny thing is that both sides are correct. It's pretty stupid you have to make such miniscule, seemingly insignificant changes, but ultimately more male gamers will glance over boxart with blue and pink and a superr-happy-time boy in alien clothing. And that's where your money is at

The lesson? It's as old as time. For as much as we've collectively accomplished, humans are still pretty fucking dumb overall.
walnut100's Avatar - Comment posted on 01/17/2012 13:09
walnut100
It honestly just looks like he's concentrating in the US version
walnut100's Avatar - Comment posted on 01/17/2012 13:12
walnut100
Also they took out the pink sky because blue grabs attention. Its why a lot of modern shooters have used blue and orange all over their boxes. The Japanese might notice pink better or they might just not care I dunno

This just isn't as ridiculous as the Kirby Angry Eyes which was hilariously absurd
Darren Nakamura's Avatar - Comment posted on 01/17/2012 13:12
Darren Nakamura
They also took out the pink!
Sir Tobbii's Avatar - Comment posted on 01/17/2012 13:12
Sir Tobbii
@Tony Ponce
That's not really how it works. Several versions of promotional art is made, with minor and major differences, and the two PR teams simply preferred two different versions, they didn't go back and change things after seeing the JAP version, that'd be a waste of resources.

So this is actually not that weird, it's just a fun coincidence that they picked so similar pictures.
LsTr Of SmG's Avatar - Comment posted on 01/17/2012 13:13
LsTr Of SmG
@CyricZ

If I don't see that in CotW I will rape Japanese Pitt's mouth myself, screw Lisa.
Gwendolyn's Avatar - Comment posted on 01/17/2012 13:16
Gwendolyn
"An open mouth? He looks like he's having too much fun! Get rid of it!"

Hahahahaha that had me laughing for a good 10 mins XD

The Japanese one looks so much better, not only because of the smile, but the background is great with those splashes of red, while the US one... I'd print the Japanese picture and slip it on the US version just so I could have the original drawing.
John Polchowski's Avatar - Comment posted on 01/17/2012 13:20
John Polchowski
The pink sky must be too girly I guess since only men play video games? /cough
Epic-Kx's Avatar - Comment posted on 01/17/2012 13:25
Epic-Kx
Boys are ruff and tuff.
BalloonFighter's Avatar - Comment posted on 01/17/2012 13:29
BalloonFighter
MIniscule really. Nothing to get your panties in a bunch over.
BrainWasherAttendent's Avatar - Comment posted on 01/17/2012 13:30
BrainWasherAttendent
I agree with whatever point is being made in the article.

America is Douche Nation.
LionheartAce's Avatar - Comment posted on 01/17/2012 13:34
LionheartAce
His eyes are the exact same. His mouth is different... you guys are dumb.
Joe Ess's Avatar - Comment posted on 01/17/2012 13:41
Joe Ess
@Tony

Things get changed when products get localized for different regions of the world, why is that surprising? Of course they have meetings about that, I think you're being a bit reductive with the assumption this meeting it was just about some cover art and not other things relating to PR localization.
Tony Ponce's Avatar - Comment posted on 01/17/2012 13:47
Tony Ponce
@Sir Tobbii

Perhaps, but I don't buy that the mouth was closed in one version and open in the other. That sounds like the kind of difference that is most definitely intentional.

Take something like X-Blades or Glory of Heracles. Those were most definitely touched up after the art was complete, especially in Glory's case since that game came out here two years after the Japanese release.
taterchimp's Avatar - Comment posted on 01/17/2012 13:48
taterchimp
At first I was like the Japanese art, but then I America'd
Karavision's Avatar - Comment posted on 01/17/2012 13:57
Karavision
I must be the stereotypical American. I actually prefer my heroes angry in fiction.

I also prefer the men to be manly and the hero to be over the age of 18 so Japan really does not do it for me narrative wise. Gameplay is universal.

These preferences only apply to works of fiction, btw. In real live, be yourself to the fullest.

After Nier, the change is pretty small.

"Grown ass man saving his daughter?"

Who wants that?

"Now a queeny, twink, prettyboy saving his sister with incestuous undertones? That is ART!"
El Dango's Avatar - Comment posted on 01/17/2012 14:17
El Dango
Not so cocky anymore, eh Pit?
Sir Tobbii's Avatar - Comment posted on 01/17/2012 14:21
Sir Tobbii
@Tony
Actually, small differences like that is common when you design things, I'm sure there was even a version of that picture where he looked genuinly happy or the arrow was fired and such.

But yes, those were touched up afterwards, for different reasons though.
Brennan Hornburg's Avatar - Comment posted on 01/17/2012 14:23
Brennan Hornburg
Thank god they god rid of that sissy-boy pink background! Now I can play Kid Icarus without turning queer...like the Kid Icarus on the Japanese cover with his mouth open, about to swallow some guy's sausage.
TripleShot's Avatar - Comment posted on 01/17/2012 14:23
TripleShot
Thinking more about it I wonder if they just do this to distinguish the art between the two different versions. Maybe we just happened to get the closed mouth version in the states.
arkane9's Avatar - Comment posted on 01/17/2012 14:35
arkane9
Nintendo, y i no can has pink sky?
I'm surprised they didn't change the pink color of the bowstring or the enemies.
MowDownJoe's Avatar - Comment posted on 01/17/2012 14:37
MowDownJoe
No one posted the obligitory TVTropes link yet?
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