At long last, Sony's PlayStation division has launched an official company blog.  The site silently appeared this morning with a handful of posts about a few Sony happenings such as Folding at Home stats, those crazy transforming PlayStation trucks, and the intentions of what purpose this new  site may serve.  Senior PR manager Patrick Seybold offers a glimpse:

PlayStation.Blog is a bit of work in progress, we see it as a place where we can share with you our company’s collective insights, opinions and perspectives on all things related to SCEA, PlayStation and the industry we play in. At the moment, we’re thinking about sharing all sorts of things here, ranging from product news and title announcements to developer updates and industry opinion posts – all of which will come straight from the people here inside SCEA who are working, thinking and playing with this stuff everyday.

It will be interesting to see both how this site will be updated and how it will differ from Sony's semi-official ThreeSpeech blog.  [Update 1]  Patrick has provided Destructoid with the clear difference between the two blog projects:

PlayStation.Blog will focus solely on SCEA and compliment and work with ThreeSpeech in getting the appropriate PlayStation news out to the people who matter most, the gamers.  We won't necessarily cover the same material or come from the same voice.  Our bloggers will all be employees of SCEA, and expand to include contributors from our valued third party partners and others within the wider Sony family.  We are hoping PlayStation.Blog will be that 'steering wheel' through the internet on all things SCEA, and really give some insight into the great minds are that work here. 

Whether this represents a shift in Sony consumer strategy or a hostile attempt bankrupt the newly formed (and recently clobbered) Sony Protection Group, we're not sure. All jokes aside, we're really happy to see Sony put an official voice out for their fans authored by named (read: accountable!!!) company executives. Better late than never, but appreciated nonetheless. Go say hi, won't ya?