The PlayStation 3's power = British women stacking plastic cups

11:15 AM on 01.17.2007

Papa Niero

Founder

You can't push American commercials on the British people. It does not make sense. Europeans have a different way about them, different tastes and sensibilities. For this reason, the ads we saw for the PS3 in the US simply won't do. Curiously, it was decided that nothing truly describes the power of the PS3 to Europeans like brightly dressed women in a warehouse quickly stacking plastic cups. Genius. We can't wait for the tandem hopscotch sequel to surely follow.
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