Okay, many editors in the world of videogame journalism, myself included, have made fun of Sony and its handling of the PS3. As harsh as we may be, one thing we tend not to do is go as far as to say that the PlayStation 3 is a failure, especially this early in the current generation. One man, however, has thrown courtesy out of the window and asks, in his new book: Why Did the PS3 Fail? Tane Kiyoshi attempts to analyze why the PS3 has not been quite the wonderhorse Sony had hoped for, which could prove to be quite the fascinating read.
Fascinating it may be, but surely it's a little early to slap "FAIL" on the PlayStation 3's forehead already. Certainly, Sony has screwed up bigtime during the course of the PS3's lifespan, and perhaps the console has been a failure in that it didn't do what Sony wanted it to do at the right time. That said, there's still everything to play for, and should the PlayStation 3 regain its lost ground, Tane Kiyoshi is going to look a little bit stupid.
It's just a shame that it's in Japanese.
[Via Canned Dogs]
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Regardless, it's way too early to call the PS3 a failure. It's had its hiccups as well as some pretty bad PR blunders. So bad, you'd think PR Nightmare had been involved.
IMO, they're already righting the ship with some exclusive releases this fall. Including WarHawk, Heavenly Sword, and Rachet and Clank. Sure it's not as EPIC and TOTALLY AWESOMESAWCE as the 360 library right now, but the 360 has been out for a year and as such developers have had more time to play around with the hardware. That and MS has worked tirelessly to get exclusives away from Sony (see GTA IV). Kudos to MS, but don't count Sony out yet.
Sony is holding many aces as far as software exclusives go. They knew this too.
You watch over the next 2 years as the ps3 price drops, they will market it more like a gaming console once the average consumer can afford it... They were smart, and still sold 4.5 million consoles in less than a year, how has sony failed when you sell this many consoles?
120 million ps2 users. 10 million wii, 10 million 360. 4.5 million ps3. so you think all the people who have ps2s, when they finally go next gen when they can afford it are going to buy a toy for kids(wii)? a 360 with a broken design red ring of death plaguing nearly 50% of the consoles out there, when buying one you have a 1 in two chance of it breaking and having to wait up to 2 months to have it fixed? with only 3 good exclusives?
Sony has better exclusives, blue ray, free network online gaming and a machine that doesn't have such a high failure rate. it's 2x faster with the cell at crunching numbers.
Sure, call me a fan boy. I have loved every playstation i have ever owned. the ps1, the ps2, the psp, and the ps3. why not be a fan boy when its the only console company that has made me happy the last 3 generations? I bought a gamecube, and a wii, both were mistakes. I played my friends xbox's and 360's, not impressed... so what.
the only crap i ever read about the ps3 is that its doomed, or the mistake that are made. WARHAWK is AMAZING. and no one gave a crap, the media barely made note of it. I feel like the entire online media has been bought out by microsoft.
its like a flower, u can plant the seeds and one season it might not blossom at all but then a year later it might be better than all the others in the garden.
i think its like the wii is kinda doing the reverse at the moment, it had a so so lineup, then there were a few games here and there, now all there seems to be is "hey look whats coming out in the next year"
the only console that is succeeding is the 360 and i think for 2 reasons
a) its been around long enough to adapt to the needs of the consumer
b) the company is american therefore is in direct contact with its main consumer and listens to them.
its a big culture thing and xbox are doing well cos they know what the american culture needs, however with the likes of ninty and sony all the way over in ashun land, that culture is rapidly different, i mean come on, they fucking eat dogs.
but to tie it all up, basically i dont think no one can be declared the true winner for at least another year, nor can no one be called the failure.
Here's a title: How Nintendo Utterly and Finally Defeated Sony. Get me 100 pages by the weekend, and you'll have a best-seller too and can afford to buy PS3's for your grandparents so they can play Sixaxis bowling at the home.
So, now you have a choice.
Red pill - Reality
Blue pill - Believe what you want to believe
Green pill - Advil Liquigel
People that don't follow internet news or blogs often don't seem to care however, and they are just sold by the games and the price. Since most of Sony's PR failures are mostly known on the internets and the hardcore crowd, most consumers won't care about it much. Or at least, they don't seem to care or know about it.
I'm sure the PS3 will eventually overtake the 360 when decent games are out. FF13 will sell millions even if it sucks. Japan will want next-gen shiny jRPG's to go with their Wii/DS mania as well, they are just not out yet. MS should just give up on Japan.
And with 90% of all games being made for both the 360 and PS3, people will probably just buy the one console that their friends use for online play or their friends/family/co-workers tell them to buy.
Let's hope the Xbox1080/XboxHD and PS4 will both have good devkits, stable hardware and an equally competitive price that's right for the actual market when they hit, eh?
And what the hell is a Tane Kiyoshi ?
"no one has a right to just say, oh this console is crap it failed, especially seen as it hasnt even been around for a whole year in some countries."
Actually, people have the right to say whatever the hell they want. Whether it's correct or not can surely be debated though. (For instance you have the right to say that people don't have the right to say something, even though it's clearly an incorrect statement.)
that where the PS3 has failed.... good night & thankyou.
- PS3 was launched at the wrong time, when PS2 was still doing great and Blu-Ray was crazily overpriced (and it still is)
- Sony as a corporation wanted to push the Blu-Ray movie standard, even at the expense of PS3 and the gaming division in general.
Addtional thoughts: I don't know if the consequences of delaying the launch of PS3 and leaving the market even more open for Wii and Xbox360 would have been affordable. My guess is yes, but I'm no expert. I think it can actually be an advantage to avoid following the same time-line as the competition, sometimes. I also believe exclusives are overrated and extreme fanboys that follow them are not the best customers for Sony and friends: one game bought in five years! :P
And no matter what they market it now, Playstation was, is and will be a gaming brand in people's minds. When they find out it *also* does this and that, they're probably happy, but that's it. It's not like people buying PS3 and the like do not already own a personal computer at home. All this, and PS3 games are not piratable yet - compare that with X360 and Wii that are already torn apart.
interesting points. I'm sure there was alot of discussion about when to launch the PS3. There was a real balance that had to be considered. Every day they stalled, Wii and 360 were selling more consoles and developers were enticed to produce for those consoles already on the market. The whole problem was Blu-ray. How could they correctly predict the right time to produce playstations to coincide with a cheaper Blu-ray? Blu-ray is the Beta max of our times. Sony just needs to not try to corner the market with their exclusive format. They've been burned on that before.
The fact that this has not happened and something like the Wii has seen runaway success, means that the PS3 is failure, it's not about what will happen, it's about the decisions made by Sony to arrive at this very point, Sony's decisions were wrong and their vision was wrong, Sony have failed with their product.
There really should be no contest, the PS3 was riding on the wave of one of the most successful home consoles of all time, for the PS3 to be where it is now took a massive misunderstanding from Sony.
The PS3 is a failure, everyone knows it, much in the same way everyone knew the N64 was a failure. Sony have also created an unsustainable beast, it's alright for Microsoft, they have literally more money than they can spend and no company can compete with Microsoft at their own game, inscluding Sony. Apple and Nintendo have shown that in order to compete with more powerful companies, you have to take a side step from the current trends and innovate, unfortunately Sony aint innovators.
Seriously now Sony isn't proving us any thing but the fact the developers still can make a great game on a standard DVD format, most people aren't ready to understand that their $600 gaming system can do more then play games, and that thier PSN store is really lacking to what I heard the Xbox live service has. I have PS3 and I know that its struggling, maybe next year it will turn around with some more solid release that don't have to involve MGS4.
This is a book for professionals. It's for marketers. And as a case study in marketing Sony DID fail... and they failed hard. That's what this book will most likely be about. The future is anyone's guess, but so far (which is all the author can write about) he's right; and that's what he's writing about. It's a textbook case for... wait for it... a textbook!
that said, NEITHER console is a fucking failure yet - everyone just hold yer horses.
I was a ps1 and ps2 (1st day) adopter and loved everything sony was doing at the time. It took way too long for the ps3 to come out. I then bought an xbox and loved it too. It was fun being the underdog. Much as I have complaints about the 360 in many aspects (aaarrggghhh the noise) I would never dream of owning the ps3 in its current form. I thing christmas will see 360 slay in the uk, I dont hear anyone I know talking ps3.
Either you think it's a failure or it isn't, and even if it did make this "come-back it needs" anything positive about it as a whole would be hypocritical.
- So get off the fucking fence pussies!