Oh that Hideo Kojima.
During Sony's gamescom 2014 press conference earlier today, there was bizarre, eye-catching announcement for something called "P.T." which was said to be playable immediately for PS4 via PlayStation Network. It was shown so quickly that many of us didn't think much of it. Whoops.
Turns out that P.T. is a playable teaser for the next Silent Hill from, get a load of this, designer Hideo Kojima and director Guillermo del Toro. The game -- which seems to be named Silent Hills, presumably because that's how Kojima rolls -- stars actor Norman Reedus.
The ruse was figured out by Twitch streamer SoapyWarpig, whose playthrough of P.T. can be seen here. Skip to around 1:16 for the unveil or simply take a look at the .gif below. As someone who hasn't been much into the series in recent years, this is one hell of a way to win me back.