Quantcast
The guy responsible for Xbox 360 banner ads says he's sorry - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


The guy responsible for Xbox 360 banner ads says he's sorry


2:15 PM on 08.15.2014
Xbox adsThe guy responsible for Xbox 360 banner ads says he's sorry photo



When I think of the dashboard on Xbox platforms, I think "ads, everywhere" -- but it wasn't always this way. In a blog post on Gamasutra, software developer Allen Murray writes about how he was "one of the people -- if not THE person -- responsible for ads on the Xbox." He's even apologized!

Thing is, Murray's intentions were good. Back in the early Xbox 360 days, he feared that digitally-distributed games such as Hexic would be buried too deep in the user interface for most people to ever find, and thought the console needed an internal way to promote these titles. He went to his boss with a pitch and didn't get a "yes," at first.

Seriously: Murray had to make a case for why ads should be a thing on Xbox 360 and only after getting support from others within Microsoft, including Larry Hryb, did he get the go-ahead.

"Nowadays the Xbox One UI is nearly all 'ads', i.e., links promoting content and apps in the Xbox ecosystem," he continued. "So it's nice to see that the idea caught on and if you hate the Mt. Dew ads, I am truly sorry. I just find it funny and interesting that 10 years ago it was an uphill battle to build a system that is pretty much the standard way to present content on the console."

10 years in games. Sorry for all the ads. [Gamasutra]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Industry Bull

2:30 PM on 11.24.2014
Steam updates rules and guidelines for Early Access

Giant Bomb's Patrick Klepek reported last Thursday that a new set of rules and guidelines for Steam Early Access has been issued to developers in an effort to further define what it means to be involved with the pro...more



11:30 AM on 11.24.2014
Double Fine lays off twelve staff members

Double Fine Productions confirmed with Games Industry International last Friday that it had to lay off twelve staff members due to a publishing deal falling through on an unannounced title. "One of our unannounced p...more



10:30 AM on 11.18.2014
Majesco, Midnight City in financial peril (Update)

[Update: According to anonymous sources familiar with the situation at Majesco, things are indeed pretty bleak for the company. Our contacts confirmed a reduction in staff at Majesco and Midnight City, adding any attempt...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more