Quantcast
The guy responsible for Xbox 360 banner ads says he's sorry - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


The guy responsible for Xbox 360 banner ads says he's sorry


2:15 PM on 08.15.2014
Xbox adsThe guy responsible for Xbox 360 banner ads says he's sorry photo



When I think of the dashboard on Xbox platforms, I think "ads, everywhere" -- but it wasn't always this way. In a blog post on Gamasutra, software developer Allen Murray writes about how he was "one of the people -- if not THE person -- responsible for ads on the Xbox." He's even apologized!

Thing is, Murray's intentions were good. Back in the early Xbox 360 days, he feared that digitally-distributed games such as Hexic would be buried too deep in the user interface for most people to ever find, and thought the console needed an internal way to promote these titles. He went to his boss with a pitch and didn't get a "yes," at first.

Seriously: Murray had to make a case for why ads should be a thing on Xbox 360 and only after getting support from others within Microsoft, including Larry Hryb, did he get the go-ahead.

"Nowadays the Xbox One UI is nearly all 'ads', i.e., links promoting content and apps in the Xbox ecosystem," he continued. "So it's nice to see that the idea caught on and if you hate the Mt. Dew ads, I am truly sorry. I just find it funny and interesting that 10 years ago it was an uphill battle to build a system that is pretty much the standard way to present content on the console."

10 years in games. Sorry for all the ads. [Gamasutra]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Industry Bull

7:30 PM on 08.26.2014
EA aims to make $1 billion from extra content this year

Everyone knows that downloadable add-ons for videogames have become a profitable trend in recent years. This year, EA's aiming high and hopes to rake in a record amount of revenue from DLC. According to an article on Bloomber...more



2:00 AM on 08.26.2014
Google supposedly bailed on Twitch deal because of antitrust issues

Amazon's recent acquisition of Twitch.TV for more than $1 billion might come as a surprise to anyone that had been following various suitors' attempts to buy the streaming mogul. As of late, it had seemed as if Google was poi...more



3:15 PM on 08.20.2014
IGDA survey: Game devs want to work at Valve

The Independent Game Developers Association surveyed over 2,200 developers on where they'd like to work, with Valve winning out. Even over working for themselves. Maybe they wouldn't have liked their boss. Or just w...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more