Quantcast
The guy responsible for Xbox 360 banner ads says he's sorry - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


The guy responsible for Xbox 360 banner ads says he's sorry


2:15 PM on 08.15.2014
Xbox adsThe guy responsible for Xbox 360 banner ads says he's sorry photo



When I think of the dashboard on Xbox platforms, I think "ads, everywhere" -- but it wasn't always this way. In a blog post on Gamasutra, software developer Allen Murray writes about how he was "one of the people -- if not THE person -- responsible for ads on the Xbox." He's even apologized!

Thing is, Murray's intentions were good. Back in the early Xbox 360 days, he feared that digitally-distributed games such as Hexic would be buried too deep in the user interface for most people to ever find, and thought the console needed an internal way to promote these titles. He went to his boss with a pitch and didn't get a "yes," at first.

Seriously: Murray had to make a case for why ads should be a thing on Xbox 360 and only after getting support from others within Microsoft, including Larry Hryb, did he get the go-ahead.

"Nowadays the Xbox One UI is nearly all 'ads', i.e., links promoting content and apps in the Xbox ecosystem," he continued. "So it's nice to see that the idea caught on and if you hate the Mt. Dew ads, I am truly sorry. I just find it funny and interesting that 10 years ago it was an uphill battle to build a system that is pretty much the standard way to present content on the console."

10 years in games. Sorry for all the ads. [Gamasutra]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Industry Bull

3:30 PM on 01.16.2015
Turtle Rock defends Evolve's DLC, pre-purchase options

Turtle Rock studios co-founder Phil Robb took to the company's forums to address concerns about upcoming four-versus-one asymmetrical multiplayer title Evolve's numerous pre-purchase options and plans for downloadable co...more



11:30 AM on 01.16.2015
Hotline Miami dev suggests piracy as an alternative to Australia 'ban'

Devolver Digital and Dennaton Games' forthcoming title Hotline Miami 2: Wrong Number made headlines yesterday after the Australian Classification Board made the decision to refuse the game classification, effectivel...more



5:15 PM on 01.15.2015
Hah, wow: Microsoft drops Xbox One back to $349

Microsoft sold the Xbox One for $349.99 during the holiday season, which worked out well for sales. The system became "the best-selling console in the U.S. in November and December," according to the company. But that wasn't ...more



View all Industry Bull






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more