Quantcast
The Expendables 3/Broforce crossover was Lionsgate's idea - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


The Expendables 3/Broforce crossover was Lionsgate's idea


11:00 AM on 08.09.2014
BroforceThe Expendables 3/Broforce crossover was Lionsgate's idea photo



A lot of people are annoyed with the idea of product placement in games. The inclusion of free Mercedes Benz DLC in Mario Kart 8, and to a lesser extent, the Expendables 3/Broforce collaboration, have some screaming "sell out". Personally, I think they're both great. A in-game ad or cross promotion can be unoffensive way to help a game to turn a profit. Anything that helps games to turn a profit without them being forced to pass the cost on to the consumer, or chase the favor of the lowest common denominator, is a good thing.

The key is to make sure that the thing being promoted and the game are a good fit for each other. Like the Mario Kart 8 Benz DLC. It's a spot on parody of the concept of luxury cars as giant, over priced toys for grown ups. That's what makes it work. As for The Expendabros, it's such a perfect fit that it denies need for explanation. 

That said, lets explain it anyway. When asked about how The Expendabros came to be, Devolver's Nigel Lowrie told us "Lionsgate Films caught wind of Broforce and loved it so they reached out to Free Lives and Devolver Digital to see if we were interested in some sort of cross promotion. After some discussion we came up with the idea to parody The Expendables 3 a bit like Broforce has done with classic 80s and 90s action films. Lionsgate was able to get buy off from the stars of The Expendables series and Free Lives spent two months working to create some Expendabros on the side. The environments, weapons, enemies, etc. that are in Expendabros will all be used in Broforce during its ongoing development but the character art is obviously unique to the crossover game."

But how did names like Sylvester Stallone, Terry Crews, and Dolph Lungren feel about being Bro-ified? According to Lowrie "The actors did get to sign off on stuff and word on the street is that Sylvester Stallone is a fan of the project and even asked for some original art from the Free Lives team."

I'm just surprised Stallone is cool with being called a Brony. Maybe he's a fan of more than just Broforce...






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Indie

12:30 PM on 09.19.2014
Thomas Was Alone hopping on over to PlayStation 4

Thomas Was Alone is making the leap to PS4 later this year, Curve Studios announced this week. The PS4 version will feature cross-buy compatibility with the PS3 and Vita iterations, so veterans will be able to upgrade at...more



9:30 AM on 09.19.2014
Explaining 4th dimension mechanics in translation is probably hard

Tokyo Game Show held its annual Sense of Wonder Night, an awards show for unique sorts of games, typically indie. Ten games were up for the prestige of being the most wonderful (in the less casual sense of the word).  W...more



5:30 PM on 09.18.2014
Legend of Grimrock 2 gets a pre-order trailer and an October release date

The highly anticipated sequel to 2012's first-person dungeon crawler Legend of Grimrock is nearly upon us. Finnish indie development studio Almost Human has released a stunning new trailer for it that demonstrates some of th...more



View all Indie






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more