The
Chilean PS3 ads -- one in which pictured a young man giving a blood to a Nazi officer -- were fakes, apparently part of a ‘mock campaign’ created by Chilean design agency BBDO Chile.
In a recent statement (via
Kotaku) the agency confirmed that the designs were never approved by SCE and despite this critical fact, were submitted to “various” competitions and festivals without SCE’s blessing. BBDO Chile then apologized to SCE for using the PlayStation brand without its knowledge and misrepresenting the brand “and its values.”
Ouch.
This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.
We suppose the ads could have been worse. For example, one could have pictured a gamer aiding a Naz--oh right. Well, kudos for the apology to SCE, BBDO.
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
25 comments | showing # 1 to 25
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
5:00 AM on 10.02.2009
| 
It's funny, i found a chilean everywhere, even here.
I think it'a great work BTW, too bad it's too uch for some people
I mean, it's douchey and all...it's a perfect fit.
@lehphyro Microsoft and Sony are officially selling their consoles here in Chile….please don´t assume if you don’t know.
... maybe Sony could learn something from that.
2) Way to cover your tracks Sony. You sly dogs.
It’s a very common practice in the ad agencies…. it’s a shame
Hell, I'm pretty sure even Germans are against putting Nazi's in their advertisements.