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That's our Eidos: Arkham Asylum review score shenanigans photo

Oh Eidos, your PR department is really, really bad at keeping this crap under wraps, aren't you? The company has become notorious for trying to fix and/or "encourage" high review scores for its games, first becoming infamous as a central figure in the Jeff Gerstman/Kane & Lynch Gamespot controversy and then making waves for meddling with Tomb Raider reviews. Now the company's at it again, this time with Batman: Arkham Asylum.

According to The RAM Raider, Eidos has been "encouraging" review scores of 90% and above by offering an early embargo break to any magazine that gives Arkham Asylum such a rating. Not only that, but willing magazines also have to make Eidos' Batman game the cover story for that issue. If you can guarantee a 90% score and a front cover, you can run your review earlier. 

This is, sadly, a common practice. I've been made similar offers by other publishers in the past, none of which have particularly interested me. However, the fact that it's Eidos, yet again, that can't cover up its chicanery is hilarious. If Eidos wants to be a corrupt, politicking, shady publisher, that's up to them -- however, they're going to have to learn to get way better at making sure people don't find out about it. 

Eidos, for their part, are denying the allegations, claiming that there is "not one single shred of truth" to the story. Considering the fact they've done it before, coupled with the other fact that it's been done many times in the past by other companies, I don't see why now would be any different from Eidos' usual MO.


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49 comments | showing # 1 to 49

wanderingpixel's Avatar - Comment posted on 07/10/2009 11:02
wanderingpixel
I guess Destructoid is the only place where I can get honest reviews.
kauza's Avatar - Comment posted on 07/10/2009 11:05
kauza
It's just too bad that a game that looks like it will be pretty damn good is getting this treatment. Makes me feel bad for the people who actually put forth the hard work to make it.
Volomon's Avatar - Comment posted on 07/10/2009 11:07
Volomon
@wanderingpixel: Honest reviews with COCK!
gatorsax2010's Avatar - Comment posted on 07/10/2009 11:08
gatorsax2010
Wow. And this game has been getting better buzz than almost any other licensed game that I can think of. Did they even need to do this? I don't know if it would be earning 90s, but it at least had promise. This makes me a bit worried (in more ways than one).
Kris S's Avatar - Comment posted on 07/10/2009 11:09
Kris S
@wanderingpixel
I trust Games mag as well but not much else.

If Eidos want's to give me a few g's I'll write a blog with a big header picture and give it 100% - I have no morals when it come's to money :P
Kris S's Avatar - Comment posted on 07/10/2009 11:09
Kris S
@wanderingpixel
I trust Games mag as well but not much else.

If Eidos want's to give me a few g's I'll write a blog with a big header picture and give it 100% - I have no morals when it comes to money :P
Volomon's Avatar - Comment posted on 07/10/2009 11:11
Volomon
@gatorsax2010 I know it pretty much gave the game an opposite effect, everyone already thought this game was bad ass. Now it makes you wonder what is Eidos trying to protect? Is there some major glitches? Bugs? Uncomplete work?

You only need to do this when the game is about to suck big time, at least that how it was for those other two games: Kane & Lynch and Tomb Raider (they released it already?).
Bishna's Avatar - Comment posted on 07/10/2009 11:11
Bishna
Its like the developer is a makeup artist and stylist and really puts their soul into their work, but at the end of the day they have to hand over their beautiful model to a dirty pimp that sells it for the best price.
michaelb99's Avatar - Comment posted on 07/10/2009 11:20
michaelb99
yah but isnt this technically the last time eidos is doding this from now on its gonna be square enix europe
CallMeRotten's Avatar - Comment posted on 07/10/2009 11:20
CallMeRotten
Man, that's really got to be a kick in the dick to the developers who work on these games.

Quit being such a twat Eidos.
accidentprone88's Avatar - Comment posted on 07/10/2009 11:22
accidentprone88
@gatorsax

Agreed. I thought this game was already supposed to be amazing, so it's very disconcerting that Eidos feels they have to do this.

If this game ends up sucking, I'm taking the first plane to London to burn down Rocksteady Studios.
Br0th3rGr1mm's Avatar - Comment posted on 07/10/2009 11:25
Br0th3rGr1mm
If the Devs make a "Beautiful Model", there would be no reason to pimp her out. The distributor / publisher on the other hand may be incapable of telling the difference between a stone cold fox and a filthy skank so they just all get pushed into the "Pimp my Biotch Game" queue. Yes, some blame for this lies with the Gaming Journalism industry, but bribes and blackmail are always a 2 way street.
Y0j1mb0's Avatar - Comment posted on 07/10/2009 11:29
Y0j1mb0
I've been made similar offers by other publishers in the past, none of which have particularly interested me.

If what you stated there is true, which it must surely is, then why haven't you wrote a piece on it? Why not expose these publishers who continue to do these acts?

Instead of waiting for others to write about their experience with these incentive based shenanigans and commenting on it, wouldn't it be awesome for you to also share and expose these publishers too?

Personally this practice I find vile and if I had a pulpit or soapbox that reached many, I would be pointing to the gaming congregation this whenever it personally happened to me. I'll say one thing...my prepay funds of this game will be moved to another.
Bishna's Avatar - Comment posted on 07/10/2009 11:34
Bishna
the pimp in my analogy was the publisher, but yes i agree that both horny journalists and the publisher who gives bjs for 10s are to blame.
Jim Sterling's Avatar - Comment posted on 07/10/2009 11:34
Jim Sterling
"Instead of waiting for others to write about their experience with these incentive based shenanigans and commenting on it, wouldn't it be awesome for you to also share and expose these publishers too? "

It's an old story, and one that was covered by Stephen Totilo on MTV Multiplayer once. We already covered that piece, so there wasn't really any need to bring it up again.

It really is a very common practice. As a blog, it's not something I've personally dealt with very much, but for magazines and bigger sites I imagine this is something that crops up frequently.

For me, it's not so much the fact that PR people are doing it, it's the fact that it obviously must be working in some cases.
Snaileb 's Avatar - Comment posted on 07/10/2009 11:36
Snaileb
Thank goodness Jim hasn't conformed and put Batman on his magazine cover.

I can't wait for this game, or anything Batman really.
Dimly's Avatar - Comment posted on 07/10/2009 11:42
Dimly
I'm very happy I don't work at an organization who partakes in said shenanigans.
wanderingpixel's Avatar - Comment posted on 07/10/2009 11:46
wanderingpixel
@ Jim Sterling

They haven't offered you anything? That's an insult.
Arttemis's Avatar - Comment posted on 07/10/2009 11:51
Arttemis
Now I'm eagerly awaiting Dtoid's review. I've had high hopes for this game, and this definitely casts a dark shadow over my expectations.
Chronic Logic's Avatar - Comment posted on 07/10/2009 11:54
Chronic Logic
Eidos doesn't exist anymore, remember?
NostalGeek's Avatar - Comment posted on 07/10/2009 12:11
NostalGeek
I hope some mags stick to their guns.
and I'll keep a lookout on magazine cover stories to see who's sold their integrity.
It'll certainly make me decide which subscriptions to renew.
JamnOnTheOne's Avatar - Comment posted on 07/10/2009 12:18
JamnOnTheOne
@Yojimbo

"Instead of waiting for others to write about their experience with these incentive based shenanigans and commenting on it, wouldn't it be awesome for you to also share and expose these publishers too?"

That worked out well for EGM.

It would be foolish for Dtoid to publicly burn bridges.
Los255's Avatar - Comment posted on 07/10/2009 12:19
Los255
You know, that says alot about how potentially terrible the game might be if they have to bribe people with early hot scoops and embargo breaking.

I think it's disrespectful to the developers and all their hard work, unless they are in on it, which can also say something about the devs themselves.
Niero's Avatar - Comment posted on 07/10/2009 12:22
Niero
To be fair, the shenanigans can only work if the media buckles. I'd like to turn your attention to the outlets that buy into this shit and compare against the scores after the embargo is up.

A fair amount of us are pretty pumped for this game. What a weird turn of events. I haven't played it enough yet to judge.
SetoChaos's Avatar - Comment posted on 07/10/2009 12:41
SetoChaos
Not listening or reading Eidos reviews. Not really interested in Eidos games anyway, but I'll be more likely not to buy them now because I'll be worried about whether or not I'm getting a quality game. I'm probably not if they are embargoing reviews...
brainderailment's Avatar - Comment posted on 07/10/2009 12:42
brainderailment
This is why I only read DToid reviews, and even then, I don't take it too seriously.
Magnalon's Avatar - Comment posted on 07/10/2009 12:43
Magnalon
@ wanderingpixel
There are some internet blogs out there that give honest reviews ;D

@Yojimbo, adding to Jamn
Once you burn that bridge, you never get to come back to the other side. Nearly every PR agency has something that they've done wrong in the past, so if you exposed everything, you'd be on your own, scraping to survive. It would be a lot of fun for a short while, though!
Zantetsuken's Avatar - Comment posted on 07/10/2009 12:46
Zantetsuken
If this happened to me, I would be extra harsh on the game as a sort of "Fuck you" to the publisher.
Jim Sterling's Avatar - Comment posted on 07/10/2009 12:58
Jim Sterling
Yeah, it's not worth my time or effort to burn a bridge with a publisher for the sake of looking rebellious and cool. You'd impress a small amount of people for an hour or two while talking about a business practice that is well-known by now. I'd rather focus my efforts on making sure our games are reviewed to the best of our ability, and save up my bridge-burning cards for a cause that's truly worth it.
Corak's Avatar - Comment posted on 07/10/2009 12:58
Corak
It makes you think that something is wrong with the game to make Eidos do this. Maybe they don't think it'll live up to the hype. After all there are plenty of people who have been anxiously waiting for this title to release. I'm one of them but I've held of on pre-ordering for some reason, and after reading this it might have been the right decision.

I'd love to see a follow up to this article after the game launches to see how the reviews differ.
Magnalon's Avatar - Comment posted on 07/10/2009 12:58
Magnalon
This was just posted on Eurogamer's forums:

"Hello everyone, I'm a community manager at Eidos, I hope you can all hear me through the flame retardant suit I just put on.

I have Eidos' official statement on this for your info, it comes from Jon Brooke, the UK marketing manager:

“With regards an article posted on RamRaider alleging that Eidos has fixed review scores for Batman: Arkham Asylum, we want to state that no discussions have been held about review scores with any magazines. In short there is simply not one shred of truth in this article, except for the title of the game.”
Midgetsnowman's Avatar - Comment posted on 07/10/2009 13:06
Midgetsnowman
Things like this make me way less excited for the game just on the principle of it. Why the hell not let the game stand up on its own damned merits Eidos ;/
accidentprone88's Avatar - Comment posted on 07/10/2009 13:08
accidentprone88
@ Zantetsuken

But then the reviewers themselves would be dishonest, and then no one wins in that scenario.
Holyetheline's Avatar - Comment posted on 07/10/2009 13:18
Holyetheline
And this is why I only read Dtoid!
xenon's Avatar - Comment posted on 07/10/2009 13:25
xenon
Review purchased retails copies. Stop making out with the publishers and their PR and marketing. It's that easy. It's called integrity.

Also, Jim wrote: "I'd rather focus my efforts on making sure our games are reviewed to the best of our ability, and save up my bridge-burning cards for a cause that's truly worth it."

As far as videogame blogging goes, I don't think there's a cause more worthy than this one. Do you really think that the "we get goodies, free trips, exclusives, we play by their rules but we're still honest" is the best possible approach?
Necro BABS's Avatar - Comment posted on 07/10/2009 13:32
Necro BABS
why are they so worried unless the game is shit which it doesnt look it

but why cover stories to a dying industry? you would think they would run on something online rather then instores


dumbass
Jim Sterling's Avatar - Comment posted on 07/10/2009 13:40
Jim Sterling
"As far as videogame blogging goes, I don't think there's a cause more worthy than this one. Do you really think that the "we get goodies, free trips, exclusives, we play by their rules but we're still honest" is the best possible approach?"

That's for you to decide. We get review copies and the occasional bit of swag and we don't lie about it. If you think it colors our editorial, that's up to you. Personally, I think most "controversy" over blogger integrity is a whole lot of silly drama. That's why, like I say, I'd rather burn bridges when something of actual importance is at stake.

Also, you are absolutely, positively welcome to buy my review staff and I fully-purchased retail games. However, until someone can afford to personally shell out several hundreds of bucks to ensure that we continue to review as many games as possible, I'm afraid that it's not going to happen.
X-angwin8r's Avatar - Comment posted on 07/10/2009 13:53
X-angwin8r
Eidos goofs up yet again. Although, what Jim tells us makes me curious as to how prevalent this problem is. I expect a certain amount of "review padding" from certain mags like OPM and Nintendo Power, but when they start targeting the bloggers then it's getting to be a problem. It also makes me wonder which companies are guilty of this kind of bribery. Is it only the companies who've been lagging in sales and need a solid hit, or do all companies engage in it from time to time? Ultimately though, I believe their efforts are futile. First, there's the subjective nature of reviews. Any review is ultimately based on the viewpoint of the reviewer, and any numerical score is ultimately arbitrary. Even if they do succeed in bribing a few reviewers, if the game is unworthy of those scores its going to show. If you do your homework, you can tell which games seem to be dividing reviewers. That creates suspicion and doubt for the consumer, which would lead to decreased sales. If a game truly sucks, there's only so many ways a reviewer would be able to sugar-coat before the reader finally calls shenanigans.
Gyrael's Avatar - Comment posted on 07/10/2009 13:59
Gyrael
Wonder what this means for their games. Batman AA more specifically.
Jesus H Christ's Avatar - Comment posted on 07/10/2009 14:24
Jesus H Christ
It's a shitty pracice no doubt, but if you're going to base your decision to spend $60 based on one review in GamePro then maybe you deserve to have your money taken.
HiddenAHB's Avatar - Comment posted on 07/10/2009 14:46
HiddenAHB
And what if the game is realy a 90% or plus score? That would be a Epic fail for Eidos PR.
Besides i don't think 4 reviews will change the world of videogame.
About covering that subject, i agree with you Jim, you already have enough haters by yourself.
rel123's Avatar - Comment posted on 07/10/2009 15:05
rel123
Think about what a 90 means. On metacritic for 360, only 21 games have a 90 or higher. 21 games out of how many hundreds have been released for the system. I think this game could be good but there is no way in hell it is going to change the gaming landscape or anything.
Im OK's Avatar - Comment posted on 07/10/2009 16:16
Im OK
I take it this means Arkham Asylum sucks then? Why else would they be trying to manipulate the scores? Ah well, that's too bad as I was looking vaguely forward to this game too.

At least, I'm going to assume that the game sucks because of this, just on principle. Maybe I'll get around to actually playing it myself at some point down the line and be pleasantly surprised, who knows.
Trevor McGee's Avatar - Comment posted on 07/10/2009 16:37
Trevor McGee
Man, this makes me feel a little uneasy about the game now. I already reserved the special edition and put $40 on it, and now I got to hear about this. Meh, I hope it's still a good game.
NihonTiger90's Avatar - Comment posted on 07/10/2009 22:30
NihonTiger90
Here's what sucks: the game actually looks decent enough to get 80s and 90s on its own. They don't need to do this.
Dr Terror's Avatar - Comment posted on 07/12/2009 01:38
Dr Terror
Whats the deal when, A Dtoid reviewer loves a game- will give it over "90%" on pure merit alone - but is still offered incentives to increase the score? Lets say the game is 94% honestly good, but "Capdos" says "Increase our game "Grand Theft Kingdom" score over 98% for incentive "X" (X being a really appealing incentive). The difference being negligible to the public while you get the spoilz. Maybe truly good games need less incentives to get high ratings, but I've seen some critically good games get overrated beyond their true merits & left to wonder why.
Steel Squirrel's Avatar - Comment posted on 07/12/2009 13:48
Steel Squirrel
Oh dang. The Batman will not be happy about this.
Jizl Tizl's Avatar - Comment posted on 07/13/2009 02:46
Jizl Tizl
I've played a little survival mode demo of this at my Best Buy and it was pretty fun. Some of the moves Batman pulls in the "free flow combat" are pretty cool. As long as the stealthy elements and the rest of the game hold up well, I would think that this should get a good score on its own.

Its sad when companies like this try to pull this crap. If they want good scores for their game, they should EARN IT by MAKING IT GOOD! I'm assuming that they already know by now that people are excited for this game. Why would they want to taint that excitement and make people wonder why they want to fix review scores?
AClockWorkMelon's Avatar - Comment posted on 07/14/2009 09:48
AClockWorkMelon
Or, who knows. Maybe they actually didn't do it this time. :P

And I like how Jim says he's never pointed it out because it happens so frequently that it's not a big deal, and that he doesn't want to burn bridges.

Then why even make this post?
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