That moment when Ubisoft was super awkward at E3

6:15 PM on 06.09.2014

Kyle MacGregor

Associate Editor

A push-up contest? Okay.

Two Ubisoft employees did push-ups on stage at the company's E3 showcase today during a demo for upcoming Xbox One exclusive Shape Up

It was weird, but also fun. That's pretty much a Ubisoft presser in a nutshell, isn't it?  We knew the French publisher's conference had the potential to be bizarre, awkward, or hilarious; but it truly surpassed expectations this year.

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