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TGS 2007: 'Level 5 is the new Square Enix' confirmed? photo

Damn, these are some long lines! You'd think that Level 5 had something mindblowing going on in their booth judging by the incredible lines they amassed at this year's Tokyo Game Show.

Remember when we said something about Level 5 possibly becoming the next Square Enix? Well, I think they still have a bit of a way to go. I did spend some quality time with White Knight Story (Shirokishi Monogatari) (more details on that later) and other Level 5 titles, but this line had less to do with the quality of their titles and much more to do with their promotions.

First off, the Level 5 booth is amazing. It is totally round and sealed off, topped off with a humongous horizontal rotating sign which promotes Professor Layton and the Devil's Box and Inazuma Eleven. The whole booth is surrounded by translucent cloth, which adds a bit of mystery to the whole thing. Lines of people wrap around the outside, waiting for their turn for entry into the core of the booth. 

When I came across the backside of the booth, things made a lot more sense. Departing booth attendees were greeted by attractive, scantily-clad booth babes. These ladies doled out special TGS DS cartridges of Level 5 games, as well as character charms and other goodies. They may not be up to Square Enix levels yet, but they sure have them beat when it comes to appealing to trade show attendees.








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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9 comments | showing # 1 to 9
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Bob Muir's Avatar - Comment posted on 09/21/2007 23:16
Bob Muir
For Level 5 to be the next Square Enix, they'd have to start making a million spin-offs of one successful franchise. I don't think that's something to strive for.
AngelsDontBurn's Avatar - Comment posted on 09/21/2007 23:46
AngelsDontBurn
Uh ohs.
ikoul's Avatar - Comment posted on 09/22/2007 00:03
ikoul
Level 5 sucks like Square Enix does. They both make crappy JRPGs with formulaic stories and male characters who look like women. And the weeaboos eat it up. Horrible.
gitrooman's Avatar - Comment posted on 09/22/2007 00:04
gitrooman
pics of booth babes or it never happened.
Colette Bennett's Avatar - Comment posted on 09/22/2007 01:15
Colette Bennett
GET THESE DS CARTRIDGES DALE NORTH, I REQUIRE THEM
Fading Star's Avatar - Comment posted on 09/22/2007 01:31
Fading Star
GET THESE BOOTH BABES DALE NORTH, I REQUIRE THEM
Toneman's Avatar - Comment posted on 09/22/2007 07:36
Toneman
I just want a sandwich. Can you get me that Dale North?
mrberns's Avatar - Comment posted on 09/22/2007 08:38
mrberns
ARRRGGGHHH! Please don't make me regret staying in Osaka instead of going to TGS, please tell me that staying at the Westin for several more days, was a better idea than taking the shinkansen back to Tokyo so i could stay at a tiny funk filled hostel and then be herded with the masses of funk filled otakus just to play White Knight Story. I thought I made the right descision, but now im wavering.
Batthink's Avatar - Comment posted on 09/23/2007 11:04
Batthink
@ Ikoul;

Well, that's your opinion mate. And it's something I don't agree with.

If Level 5 keeps making games with the quality of Dark Chronicle and Rogue Galaxy, and avoid any un-needed anniversary editions of FF that seem to be coming out with alarming regularity, then long may their reign continue.
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