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TGS 09: Zune Video Marketplace streams 1080p Vin Diesel to your 360 photo

Come this fall, say goodbye to the plain old Video Marketplace on your Xbox 360 and say hello to the new Zune Video Marketplace.

Microsoft's Director of Digitally Distributed Games Scott Austin gave us a walkthrough for the service (which was announced at E3) at Tokyo Game Show this week. While it shares a lot in common with the current marketplace, it has more than a new, dark look (shown above) to match the the new Zune HD device.

Of note is that the Zune Video Marketplace offers up streaming in 1080p where connections allow. We saw Austin use the marketplace's new search function to find The Fast and the Furious: Tokyo Drift. With servers in America and the system streaming from the Japan, the initial video streaming was in a low resolution that might make most videophiles barf. But as the stream started to catch up, the video transitioned to a crystal clear image in no time. 

We were told that all of the current Video Marketplace content currently available, including movies and television shows, will be available on the Zune Video Marketplace when it goes live. Depending on the content, it will be available in both "rent" and/or "own" formats, with most purchases being available for viewing on three devices -- your Xbox 360, your Zune HD, and your PC with a Zune client. 

The Zune Video Marketplace will be available on your Xbox 360 this fall, so start writing your eulogies for the Video Marketplace now. 


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21 comments | showing # 1 to 21

Niero's Avatar - Comment posted on 09/24/2009 10:55
Niero
In before Chet
Drack48's Avatar - Comment posted on 09/24/2009 11:00
Drack48
Funny enough I watched Coraline on Blu Ray just last night and I have a hard time believing it could look that good streaming, cause it looks amazing..we shall see.
For the Love of Zod's Avatar - Comment posted on 09/24/2009 11:01
For the Love of Zod
"it shares a lot in common"? Please...
Phantom Spaceman's Avatar - Comment posted on 09/24/2009 11:10
Phantom Spaceman
Is there even a point to the video/zune marketplace when you can stream from netflix on the same machine? ($4 or whatever per rental vs. $10 per month for unlimited streaming)
Guagloves's Avatar - Comment posted on 09/24/2009 11:29
Guagloves
I can stream Crank 2 to my 360?! SOLD.
Xzyliac's Avatar - Comment posted on 09/24/2009 11:30
Xzyliac
@Phantom Spaceman
Interesting point.

I stream content to my 360 quite often using Vuze and TVersity and quality is a bummer sometimes. I'm not on an HD setup though.
loki d20's Avatar - Comment posted on 09/24/2009 11:44
loki d20
It's not 1080p, it's 1080i, and a variable compressed version of that to boot.
Carlton Banks's Avatar - Comment posted on 09/24/2009 11:52
Carlton Banks
It's not 1080p, it's...wait, loki beat me to it.
Everyday Legend's Avatar - Comment posted on 09/24/2009 12:02
Everyday Legend
Netflix is bett-ah!
No, Zune Marketplace is bett-ah!
::clanking of plastic bottles::

Netflix has the clear advantage here, IMO.
Magnalon's Avatar - Comment posted on 09/24/2009 12:13
Magnalon
I bought a Zune at launch: it still works.

My 3 friends and my wife have been through around 2 iPods each. Flamewar! But seriously, the Zune isn't that bad at all, and I'm glad Microsoft is trying to actually do something with it. For the longest time I thought it would just die.
Magnalon's Avatar - Comment posted on 09/24/2009 12:15
Magnalon
Oops, sorry for the blank space:

For all 360 owners, you can stream video content from your PC already with either TVersity or the PS3 Media Server (it still works).
loki d20's Avatar - Comment posted on 09/24/2009 12:22
loki d20
PlayOn also works for streaming media from PCs for both the 360 and the PS3. I've found the transcoder for PlayOn to be better than TVersity.
loki d20's Avatar - Comment posted on 09/24/2009 12:32
loki d20
What I'm surprised about is that a third party hasn't developed an add-on similar to the video and music options in Europe for using the PS3 to stream video directly from various sources rather than having to use a PC for managing streams.
blurryphoenix's Avatar - Comment posted on 09/24/2009 13:06
blurryphoenix
Ok, I understand that Microsoft is wanting to put the avatars in as much as they can to justify having them in the first place. But why in this? I mean they have to shrink the size of the movie in order to place them into the screen. So you aren't even able to utilize the full potential of your screen. Secondly, what do the avatars have to do with the Zune in the first place? Nothing! So why are they in the Zune Video Marketplace on the 360? Things like 1 vs. 100 are great ways to utilize them, but to have your avatar watch the movie and give you the "emote" option, will just make this movie watching experience just as annoying as watching Up opening day (Not meant to bad mouth the movie. I personally loved it. I'm just getting at the fact that there are a ton of kids making noise opening day). Can I "emote" throwing popcorn at one of the avatars?

Aaaaannnnnnd, end rant.
Wolfrider's Avatar - Comment posted on 09/24/2009 14:04
Wolfrider
Hmm... what does this do to the Canadian version? We have a fairly decent selection of films but no TV Shows. Will any changes be coming to ours?
Holyetheline's Avatar - Comment posted on 09/24/2009 14:59
Holyetheline
hell yeah that will be nice to stream some 1080p!
randomthoughts's Avatar - Comment posted on 09/24/2009 15:01
randomthoughts
i own a zune 120gig love it, but i dont own a 360. but this is just a damn trick to the xbox people, just trying to make them use microsofts own products.
X V1's Avatar - Comment posted on 09/24/2009 15:59
X V1
@Magnalon & loki d20: You guys know you can stream movies/music directly from your pc (running MS windows of course), to your 360, as long as they are on the same router.

@ randomthoughts: Sony and Nintendo do exactly the same: PS3 and PSP, Wii and DS(i). Of course they want you to buy THEIR products. It's more money for them; and we all know Sony, MS and nintendo are only after your hard-earned cash.
otogi guy's Avatar - Comment posted on 09/24/2009 17:54
otogi guy
i thought Vin Diesel as not in Tokyo Drift
Sexualchocolate's Avatar - Comment posted on 09/29/2009 07:00
Sexualchocolate
Vin Diesel! - At least they've got the right idea about the 360 userbase!!!
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