OK, so here's the deal: the above is video footage of Noby Noby Boy (courtesy of Gamevideos.com) taken from a trailer that was being played in Sony's theater on the floor of Tokyo Game Show. 

So what is it? Well, it's the new game designed by Katamari Damacy creator Keita Takahashi. We searched far and wide for a playable build of the game here in Tokyo and have come up with nothing. We asked around, trying to find out just what the game was about, and because no one really speaks our language (or no one was willing to talk), that was a dead end.

According to a fact sheet provided by Sony, the game is described as -- and we quote -- "The new game from Keita Takahashi, the creator of Katamari Damacy!!", which may be the mostly completely useless game discription ever. The genre? "TDB." The game is being published by Namco Bandai, and will be excusive to the PlayStation 3. It's also interesting to note that the screens and info for Noby Noby Boy were found in the PlayStation Network section of Sony Japan's press site, so it's likely we're looking at a digital download title (although that hasn't been officially announced or confirmed). 

OK, so uh, WTF is Noby Noby Boy? We have no idea, but we're definitely interested in finding out.