Nintendo used to licence it from the Russian government. I believe that at one point they were the sole licensee in the west for Tetris-related home-console products, but I have no idea how (or even if they bothered to) wrangle the rights to Tetris-themed snack products.
There's a rather excellent documentary on the subject called Tetris: From Russia With Love that the BBC made a few years back and that's bound to be floating around on the Internet somewhere.
No, the Tetris Company licenses out its use to different companies for periods of time. That's how Tetris games have had many different devs and publishers over the years.
And I'm not talking about the Ultras.
And I'm not talking about the Ultras.
Also, the Nintendo cereals tasted like sugar-coated dry dog food.
I've eaten it and I remember thinking it was pretty good, although I was like 5 years old at the time and since then I've heard people compare it to dry dogfood so I could be wrong.
I remember these though:
But those aren't very surprising to see.
If I remember correctly that whole "Tetris Company" came about because the Soviet government was the one to market the rights for the game. It was called "Elektronorgtechnica" or "Elorg" for short.
By the time Nintendo got the rights to the game 12 different companies claimed to have the right to make it. But Elorg said none of those companies had the right to make an arcade version of the game, those rights went to Atari, while giving handheld and non-japan console rights to Nintendo.
Tengen (Atari's console wing) went ahead any way and filed for copyrights to Tetris, basing the game loosely on the arcade version the soviet government allowed them to make. Nintendo claimed they stole the rights, Atari sued (their game did have a backwards 'R' after all.) Courts ruled in favor of Nintenod, and the Tengen version was recalled. Tengen's was one of the first versions to have side-by-side Tetris action.
Years later (in the mid 90's, well after the fall of Soviet Russia) the game reverted back to its creator, Alexey Pajitnov, and he started the Tetris company, which holds the trademark for the game and licenses the game out to publishers around the world, and even has the US Trade and Customs wing confiscate Tetris-like games imported into the States. (but this doesn't include the Tetris Rules -which is wonky legal language if you ask me)

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