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Team 17: PSPgo's problem was price, not digital content photo

The PSPgo was a waste of time and space. Objective, scientific, fact. Expensive, restricted, and lacking a library to back up its price, Sony's attempt to produce an "all-digital" handheld didn't work, and Team 17 believes the failure is a simple matter of cost.

"Digital Distribution is here to stay” explains studio boss Martyn Brown. “I think the issues with the PSPgo were somewhat different, basically the cost of the hardware, the software library and it’s pricing -- the problem wasn’t that it was a digital device -- look at the iPhone & appstore.”

I think Brown is absolutely right. The PSPgo wasn't a competitive digital device because it wasn't designed properly. People aren't ready for digital games costing upwards of thirty bucks, not when the App Store has told them that fun, addictive, long-lasting games can cost less than $5, and are sometimes completely free. Sony was arrogant to think that it could shoehorn its current digital strategy into the existing market.

I like to think the company's learned its lesson, but when does Sony ever learn anything?

Team 17: PSPGo Failed Because Of Price [IncGamers]

[Clarity: I misread a quote because I fail. I changed some stuff]








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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56 comments | showing # 1 to 50
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next 50 comments

thisissami's Avatar - Comment posted on 07/30/2010 11:34
thisissami
I think you're misunderstanding his quote... he never says that the PSPgo was not a digital device. He says that you can't attribute the failure of the PSPgo to it being a digital device, since Apple's devices are also digital and are obviously not failing. He says that the reason that it failed was the cost/pricing and lack of a library.
rexwolf2's Avatar - Comment posted on 07/30/2010 11:36
rexwolf2
What the hell is with all of these toads, Jim?
Fear No Darkness's Avatar - Comment posted on 07/30/2010 11:38
Fear No Darkness
Hey Jim, obligatory frog question.
DinnertimeNinja's Avatar - Comment posted on 07/30/2010 11:38
DinnertimeNinja
Yep, definitely misread that quote there, Hoss.


But I completely agree that the PSPgo is awful.
Malik's Avatar - Comment posted on 07/30/2010 11:40
Malik
It was arrogant of Sony to attempt to enter a market that is the future of their industry. Brilliant.
Jim Sterling's Avatar - Comment posted on 07/30/2010 11:43
Jim Sterling
Yeah, I did a misreading with my eyes. Changed and added a note for clarity's sake.
Jim Sterling's Avatar - Comment posted on 07/30/2010 11:44
Jim Sterling
""but when does Sony ever learn anything?"
Wow..this wasn't necessary"

I write about videogames. Nothing on this blog is necessary.

You make no point.
CircleOfFire's Avatar - Comment posted on 07/30/2010 11:45
CircleOfFire
Surely then they've learned something from it with minis?
janoDX's Avatar - Comment posted on 07/30/2010 11:46
janoDX
Sony should say now: PSPgo is a fail...
Nogtank's Avatar - Comment posted on 07/30/2010 11:46
Nogtank
Malik, that sound you hear is the point of that statement flying just over your head.
Jim Sterling's Avatar - Comment posted on 07/30/2010 11:49
Jim Sterling
"Jim-You write as if Sony doesn't learn from its mistakes AT all."

Am I being unreasonable to assume that most readers aren't pure literalists and can detect sarcastic statements?
GoodGuyA's Avatar - Comment posted on 07/30/2010 11:50
GoodGuyA
This industry's full of old goats and toads!
Fantus's Avatar - Comment posted on 07/30/2010 11:52
Fantus
I love my Go.
Ujn Hunter's Avatar - Comment posted on 07/30/2010 11:54
Ujn Hunter
The problem for me *was* Digital Content. Well that and a pointless slide out design, with a needless start/select button redesign. Hell if anything redesign the things that need redesigning... like the d-pad!
JFF's Avatar - Comment posted on 07/30/2010 11:54
JFF
Price... I don't know.
Steam sells games at full price.
Malik's Avatar - Comment posted on 07/30/2010 11:55
Malik
The point Jim was trying to make is fairly obvious Nogtank. There wasn't any arrogance involved in Sony's decision to enter the market in the way that they did. It was certainly ill-advised given the reasons Team 17 listed, specifically the entry price for the PSPgo.
JQM78's Avatar - Comment posted on 07/30/2010 11:56
JQM78
They make a good point though....."People aren't ready for digital games costing upwards of thirty bucks, not when the App Store has told them that fun, addictive, long-lasting games can cost less than $5, and are sometimes completely free. " for the game prices and the price of the console @ $250, it ends up being way too expensive overall.
Jim Sterling's Avatar - Comment posted on 07/30/2010 12:00
Jim Sterling
"Jim-Oh please. Now you call it sarcasm to hide your backhanded comment on Sony"

What? Dude, sarcasm IS a backhanded comment most of the time. I'm not trying to hide the fact that I made a backhanded comment. I'm trying to explain what the difference between a sarcastic statement and a statement of perceived truth.
Gorescream's Avatar - Comment posted on 07/30/2010 12:04
Gorescream
Keep posting those Toads.

They're the best creatures alive on this planet.
Super Drybones's Avatar - Comment posted on 07/30/2010 12:05
Super Drybones
I demand a mario toad next.
KenAkuma's Avatar - Comment posted on 07/30/2010 12:06
KenAkuma
Also the PSPGO was never "hacked" last time I checked and that was kinda a big deciding factor for alot of people I know.
Electrium's Avatar - Comment posted on 07/30/2010 12:13
Electrium
lol @ these comments guys, come on >_>...


I'm not sure it's fair to compare the iPhone's sales to PSPGo's and assume people want digital content. To an extent, yes, but the PSPGo is a gaming device - you don't buy it for anything else. But iPhones...if I were to list all of the reasons people buy iPhones, I couldn't fit it into one comment.

PSPGo was a major failure, and I'm surprised they haven't discontinued them yet. You can't charge more to give less!
Retrofraction's Avatar - Comment posted on 07/30/2010 12:13
Retrofraction
I think it was storage limit that killed the PSP GO cause you had select which games you wanted to take with you instead of all of them
Sæglópur's Avatar - Comment posted on 07/30/2010 12:22
Sæglópur
Yeah, it needed Leisure Suit Larry: Box Office Bust, eh?
Sentry's Avatar - Comment posted on 07/30/2010 12:22
Sentry
Also the fact that branding the system "PSP" when it was eschewing an already established library of content purchased by its consumers only served to piss of the people that had invested in the system thus far. Such a drastic change of medium should have come later in the PSP's life cycle, and perhaps called something ELSE entirely.
Mr Andy Dixon's Avatar - Comment posted on 07/30/2010 12:26
Mr Andy Dixon
@Jim

cowsick is actually Patriot Snake's alt account. He's just tolling for pure pleasure, so don't get too caught up in it.

@Patriot Snake

Sorry to ruin your "fun", bro.
jonnysniper's Avatar - Comment posted on 07/30/2010 12:37
jonnysniper
I like my pspgo
:)

Ps why does jim hate sony so much????
Electrium's Avatar - Comment posted on 07/30/2010 12:40
Electrium
No!!!! The magic, it's been ruined!
hyakushiki1234's Avatar - Comment posted on 07/30/2010 12:41
hyakushiki1234
I love the first line of the article.

And frogs.
lukecardiff's Avatar - Comment posted on 07/30/2010 12:41
lukecardiff
To me, the Go seemed like a pointless device. Why update to a new PSP, or buy one for the first time when it couldn't even play it's main disc media. And it had such crap storage space. What was it, 16 GB? There's barely anything in the scheme of things. You could probably only get about 12-14 games on that. And with how cheap a lot of the games are on UMD, i've accumulated way more than that.

And your completely screwed by Sony's price structure. Take Peace Walker for example. Digitally, that cost over £30. Yet I can get it on UMD for £18. I'd rather buy it on UMD and put up with the loading noises than pay so much more. Ultimately, you would have been/would still be better off getting a PSP 3000 and a 16 GB memory stick than buying a Go. You can get both UMD's and digital games, and at a cheaper price.
Neo Gio's Avatar - Comment posted on 07/30/2010 12:43
Neo Gio
Why so froggy?
tenshin78's Avatar - Comment posted on 07/30/2010 12:46
tenshin78
I will like to call TEH BIAS!!!!!11!! against PSPgo here.
btw I would never purchase a PSPgo, thats plain stupid, thats biased too.
jawshoeuh's Avatar - Comment posted on 07/30/2010 12:51
jawshoeuh
I like my Go a lot, but it is indeed a fail in many ways. It's exactly what I wanted out of my PSP, but I can't argue with the price point thing.
lukecardiff's Avatar - Comment posted on 07/30/2010 13:04
lukecardiff
I'm sorry Gaidenrider, but saying that you should buy games twice just so you have it in a more convenient form is stupid. Your just throwing your money away. And i've never understood the UMD arguement. They aren't hard to carry around. I have a carry case, that I could put in my pocket or bag, that stores 10 UMDs at a time. It cost me £2.50. Problem solved. Now I don't have to buy a £200 piece of tech and the games again. I can just out them in my carry case.
manasteel88's Avatar - Comment posted on 07/30/2010 13:23
manasteel88
I love how he used the rule of three to post the Go's failings.

it highlights that the price was the biggest factor.

also, I've got the urge to play some frogger.
GoldenGamerXero's Avatar - Comment posted on 07/30/2010 13:39
GoldenGamerXero
Why do you guys choose the first week of Coommets of the Week's revival to get rid of all the trolls?! First 1251 and now Cowsick!

How will we survive with no trolls dammit!
AJC's Avatar - Comment posted on 07/30/2010 13:41
AJC
When Sony was about to unvail the new PSP I thought it would have a second thumb stick and was ready to buy it when it came out. So I watched and they came out with the PSP GO, which lead me to just say "NO". I'm all for the cloud idea but I just can't afford to add $50 to my internet bill per months for games an media so yes it's a total waste of money and time. If they had just made a slimmer PSP with a second thumb stick I would be all over it. Sony disappoints me :(
xenon's Avatar - Comment posted on 07/30/2010 13:41
xenon
Bah. People would pay 30 bucks for a game that costs 40$ at retail otherwise.
PSPGo-specific issues aside, with digital downloads you:

- renounce to some quite relevant rights you have with a retail purchase
- know that some middlemen and costs are cut out of the transaction

so it's just right to expect a low price. Clearly someone is trying not to piss off retailers too much, so DD prices are kept artificially high.
Scuffles's Avatar - Comment posted on 07/30/2010 13:51
Scuffles
The pricing wasn't its only failing point (just one of the larger more glaring ones) the lack of digital content didn't do it any favors. It was just poorly conceived, poorly executed then poorly marketed. The Trifecta!
EmGee's Avatar - Comment posted on 07/30/2010 13:59
EmGee
I agree, I think the lack of a library (bringing the entire PSP library into digital distribution for the PSPgo)was its main downfall. Cost and bad design was its second. Sony knows what its consumers want out of a PSP2. They must tread very carefully, gather a large amount of data before they make the jump to digital distribution. They need to know that if they go all digital there must be a way for their customers to play their collected library of UMDs. Make it possible for veteran PSP users to get a digital copy of their game on the new PSP, and for all new users to have access to the ENTIRE library. Old games, new games and have it tie into your PSN account to monitor what games you own. I could go one but we know what SONY needs to do for the most part to get our attention.

Im a bit disappointed they keep prolonging the PSP2 but Im also relieved they havent just concocted some PSP 1000 clone. Make something AMAZING!
KaiokenKid's Avatar - Comment posted on 07/30/2010 14:14
KaiokenKid
well, the journalists I hear on podcasts that bought one seem to like it alot. But yeah, SONY priced it to high, and also the digital releases werent day one with their boxed coutnerparts, which hurt it also I think. I dont want us to give up on a all digital handhelf though, because that sounds pretty ideal to me if they do it right. A all digital download handheld makes much mroe sense to me then a all Digital Download console. Also, I dont think SONY is going to make the same mistakes this gen when teh next gen rolls out, so I do think theyll learn their lesson in that regard.
KaiokenKid's Avatar - Comment posted on 07/30/2010 14:16
KaiokenKid
I think the main issue was price. Also, the fact that not all new releases were released day and date with their boxed counterpart. Honestly, I think a all digital Handhel makes way more sense then a all digital console. However, everyon that I hear that bought a PSP Go seem to think its awesome. Also, I think SONY is going to learn somethings from this gen.
UltraDSA's Avatar - Comment posted on 07/30/2010 14:38
UltraDSA
"The PSPgo was a waste of time and space. Objective, scientific, fact. Expensive, restricted, and lacking a library to back up its price,"

I agree but everyone seems to turn a blind eye to the $300 32gb ipod touch thats even more Expensive, just as restricted and lacking a single serious game to back up its price.

or you have the iphone or better yet the ipad...Apple claims these to be gaming rigs...but I suppose its fine to pay $200 to $800 because not being a full fledged gaming systems gets them out of the comparisons...fun fun
Sæglópur's Avatar - Comment posted on 07/30/2010 15:13
Sæglópur
Lol @ cowsick trying to call someone else out? Fail. What a dork.
Woogity's Avatar - Comment posted on 07/30/2010 17:35
Woogity
No, PSPgo's problem is that it is a PSP.
Marasune's Avatar - Comment posted on 07/30/2010 17:47
Marasune
i agree, today i look on destructoid and jim is suddenly obsessed with toads. elaborate?
buzski's Avatar - Comment posted on 07/30/2010 18:08
buzski
There already was a completely digital handheld - the iPhone & iPod Touch, Sony tried to enter an already inflated market, they were bound to fail.
Brapp347's Avatar - Comment posted on 07/30/2010 19:31
Brapp347
well, i have a psp go, and its awesome. So GFY!
BoomingEchoes's Avatar - Comment posted on 07/30/2010 19:50
BoomingEchoes
Hate to tell Team 17 but I filed this in my "no shit" category when the PSPgo came out.
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