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10:00 AM on 04.18.2013

Penny Arcade Report on ad-blocking, breasticles

[Minor update: I moved my CPM real-world stats from the comments to the post so that its more visible] Whether you're an aspiring writer, an established games critic, or a hopeful webmaster building your first gaming site it ...

Niero Gonzalez


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5:30 AM on 03.22.2013

GameLaunched.com is live, crowdfunding games worldwide

[Disclosure: I'm a volunteer on their advisory panel, along with some other familiar faces you may know.] The floodgates have opened at GameLaunched.com, a new crowdfunding company focused on the games industry with inte...

Niero Gonzalez



Half of Destructoid's readers block our ads. Now what? photo
Half of Destructoid's readers block our ads. Now what?
by Niero Gonzalez

[Webmaster Dojo is a column where I share my experiences running Destructoid, one of the last sites not owned by a media conglomerate or venture capital velociraptor. I'll sling exotic coffee bean water to keep servers on.]

Relax. We're still friends.

Last month, I learned that the primary way we support Destructoid was quickly shrinking due to a browser plug-in: the ad-blocker. On the bright side, it brought some closure on why our ad checks never quite kept up with perky site traffic or growing bandwidth bills.

No, I'm not going to chainsaw your face for installing an ad-blocker. Chances are, though, you understand that blocking ads denies us some coffers and you probably feel a little bad about it, but all ads intrinsically annoy you. That's okay. Still, it is enough for me to say that it's a problem facing my site and other sites like it, and a few weeks ago, I started to appeal to readers to whitelist us -- that mostly failed.

Is asking for nickels the best way to future-proof a gaming site?

view full story + comments


10:30 AM on 10.12.2012

Where are they now? Ex-Destructoid editors in the biz

Webmaster Dojo is an editorial column about my experiences in running a videogame site.  If you enjoy this sort of diatribe, please suggest a topic for my next article in our super-cool new comments system below. Saying ...

Niero Gonzalez

2:00 PM on 09.13.2011

Webmaster Dojo: Run your own gaming site presentation

Hit it. I'd like to send a thanks to everyone that attended my little gaming workshop at PAX.  I honestly thought a few dozen people were going to show up, so to find a near-full theater waiting for the presentation was ...

Niero Gonzalez

4:00 PM on 08.31.2011

Webmaster Dojo: I bought ads, so I pick the reviewer

As Destructoid's resident publisher one of my primary duties is to protect that fine line that separates church and state: advertising from editorial. Throughout the years I've been very fortunate to work with a variety of pr...

Niero Gonzalez