As some of you may have heard by now, Dale North (our editor in chief from 2010-2014) will be moving on to sunnier, though less 'toidy skies. You can read that announcement here. It's no secret that Dale and I have definitel...
[Minor update: I moved my CPM real-world stats from the comments to the post so that its more visible]
Whether you're an aspiring writer, an established games critic, or a hopeful webmaster building your first gaming site it would behoove you to read Ben Kuchera's piece on the business of pageviews and ad-funded content publishing, and why posting a photo of breasts to headline this story makes more business sense than attempting to write anything remotely intelligent. You needn't look further than the much-chastised gallery of "40 hottest women in tech" to understand how low some writers will go for pageviews. But I digress.
Web publishers are at an impasse: the terms that the advertising industry and ad-block users demand from each other are completely at odds, and small web publishers like me who rely on both are caught in the crossfire. It's refreshing to see the issue get a little more visibility.
Last week I was invited by NPR's show On The Media to discuss my story. I thought it was going pretty well until Brooke asked why I don't just turn off annoying flashing ads. I truly wish it was that easy, dear readers. I really do. After mumbling what I'm sure was an unremarkable response she then pressed: "So, how long do you think you'll continue to be in business?"
[Disclosure: I'm a volunteer on their advisory panel, along with some other familiar faces you may know.]
The floodgates have opened at GameLaunched.com, a new crowdfunding company focused on the games industry with inte...
[Webmaster Dojo is a column where I share my experiences running Destructoid, one of the last sites not owned by a media conglomerate or venture capital velociraptor. I'll sling exotic coffee bean water to keep servers on.]
Relax. We're still friends.
Last month, I learned that the primary way we support Destructoid was quickly shrinking due to a browser plug-in: the ad-blocker. On the bright side, it brought some closure on why our ad checks never quite kept up with perky site traffic or growing bandwidth bills.
No, I'm not going to chainsaw your face for installing an ad-blocker. Chances are, though, you understand that blocking ads denies us some coffers and you probably feel a little bad about it, but all ads intrinsically annoy you. That's okay. Still, it is enough for me to say that it's a problem facing my site and other sites like it, and a few weeks ago, I started to appeal to readers to whitelist us -- that mostly failed.
Is asking for nickels the best way to future-proof a gaming site?
Hit it. I'd like to send a thanks to everyone that attended my little gaming workshop at PAX. I honestly thought a few dozen people were going to show up, so to find a near-full theater waiting for the presentation was ...
As Destructoid's resident publisher one of my primary duties is to protect that fine line that separates church and state: advertising from editorial. Throughout the years I've been very fortunate to work with a variety of pr...