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Viral Marketing

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Let Sarif Industries make a better you


Apr 13
// Conrad Zimmerman
With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features...
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Do you want to win a 3DS? Do you own a car?


Mar 26
// Tara Long
If you're a seasoned veteran of the internet, then you may remember this Mario Kart street art done by a graffiti artist on some Portland bike lanes a few years back. Jumping on the bandwagon this year, so to speak, is Waze, ...
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Bad things are happening in America circa 2049


Mar 23
// Conrad Zimmerman
Above is a trailer for a game called America 2049, which has appeared completely out of the blue and is planned for release next month. As you can see, the video has no information on what kind of game it is, but does lay ou...
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Do we still like Atlus?


Feb 25
// Josh Tolentino
They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no plans' for?
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Homefront viral video thinks Salt Lake City is a blast


Feb 23
// Maurice Tan
This viral video hit our inbox just now, courtesy of a "Voice of Freedom operative" who smuggled this footage of the Greater Korean Republic attack on Salt Lake City, and decided to hide it in a package. It's serious busines...
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Fallout Online viral advertising moves to religion


Sep 18
// Matthew Razak
We've seen neither hide nor hair of the actual Fallout Online game save for a few screens that arose from the court battle between Interplay and Bethesda, but we have seen the start of some viral campaigns for the game. And n...
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Greater Korean Republic's secret plans in THQ's Homefront


Jul 26
// Hamza CTZ Aziz
The Homefront viral continues to pummel the Destructoid HQ mailbox. This time, we were given a look at Korea's plans to poison the Mississippi River with radioactive materials. Oh noes! The cool thing about all this was that ...
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Dead Rising 2 viral site appears


Jul 08
// Hollie Bennett
Today a mysterious Dead Rising 2-themed blog appeared on the Internet under the customizing-weapon-themed name of Tape it or Die. The blog fronts itself as being written and maintained by four mysterious characters from th...
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Fallout Online starts the viral marketing


Jul 04
// Matthew Razak
With the legal troubles behind them it seems that Interplay is back in action and actually working on Fallout Online, or they're just sending out teasers  and launching that website with beta sign ups during E3 to get...
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Dtoid HQ receives a Mafia II branded briefcase


Jun 27
// Hamza CTZ Aziz
Destructoid HQ gets plenty of weird, cool and sometimes stupid pieces of swag to promote whatever game that needs promoting. The latest package to be thrown at our door (Goddamn FedEx guy ... ) came from 2K Games and this is...
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Who are the Hidden People?


Jun 23
// Jim Sterling
Destructoid has been alerted to a fascinating new website that has captured paranormal activity on video and shared it with the masses. To all the skeptics and doubters out there, this site is proof positive that strange thi...
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Dtoid HQ receives a cute & possibly viral Pokemon letter


Jun 11
// Hamza CTZ Aziz
Destructoid received a letter from someone yesterday that is either a real letter from a little kid or some viral marketing ploy. The letter is addressed to the Pokemon Institute and includes some custom created Pokemon cards...
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Second 'PS4' Sony viral video shows logo, facepalm


Jun 09
// Dale North
Update:  Everyone calm down and carry on: Sony has confirmed that it's fake. A few days ago we pointed you to a Japanese viral video that teases at the PS4 and shows off some 3D gaming...er, side effects. Now it seems ...
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THQ sends us creepy Homefront viral


Jun 08
// Hamza CTZ Aziz
It's the year 2027 and the nuclear powered Korean People's Army have taken over the United States of America. Yes, America is Korea's bitch in THQ's Homefront, but the occupiers are at least thoughtful. They've released a pam...
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More pre-E3 hype? Viral for PS4 or PS3 3D gaming?


Jun 07
// Dale North
Update:  Everyone calm down and carry on: Sony has confirmed that it's fake. What the hell is this video? It seems it's a viral for Sony's PlayStation line. Kotaku says that it popped up this weekend. It shows some scie...
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Fiddle with 2D barcodes to get the Crackdown 2 demo early


May 21
// Conrad Zimmerman
Viral marketing strikes again! In a double-shot of promotion, Microsoft is going to try and entice you to use their 2D barcode system by giving you a chance to access the Crackdown 2 demo early. They've set up a scavenger hun...
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Next Assassin's Creed viral website opens for business


May 10
// Brad Nicholson
It appears that Ubisoft has something for missing body parts and viral campaigns. At least, when it comes to some sort of Assassin's Creed follow-up. (Probably Brotherhood.)This afternoon several Destructoid users received a ...
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Go play Space Paranoids right now


May 07
// Conrad Zimmerman
Space Paranoids is the game Kevin Flynn made in the movie Tron. And for quite some time now, the viral marketing has been teasing the game out here and there. Up to now, it's only been playable at the Flynn's Arcade even...
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Strange Dead Space 2 letters/images arrive in the mail


Apr 25
// Matthew Razak
Reader Brian Hackney gets some weird stuff in his mail. He just shot over to us some strange Dead Space 2 material that showed up in his real-life inbox the other day. The documents include notes from a doctor who seems to be...
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Space Paranoids Online trailer may induce giddiness


Apr 15
// Conrad Zimmerman
I'm worried about Tron: Legacy. I want to believe in it because the alternative would only prematurely ruin the Tron franchise for me and I'd like to stave that off if at all possible.  You know what I'm not worrie...
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THQ sends me tickets to ride Metro 2033


Oct 26
// Nick Chester
This weekend, I received a nondescript envelope in the mail. Inside the brown envelope I found a letter confirming my trip to ride the Moscow Metro, along with two tickets. I immediately made the connection to THQ's Metro 203...
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Ninja Gaiden 2 Sigma launch trailer and virals


Sep 12
// Matthew Razak
I went pretty boring with that headline, didn't I? I guess it's because this isn't the most exciting post. We've been all over Ninja Gaiden 2 Sigma, so I'm not so sure if anyone is going to get too excited over this launch tr...
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Do YOU believe in the teapot?


Aug 28
// Jim Sterling
I received a very cryptic email from Raskulls developer Halfbrick Studios recently. It consisted of nothing but the above image and a message asking me if I believe in the teapot. The image features a teapot-shaped version of...
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Joan of Arc graces the Lionhead Studios Web page


Aug 18
// Brad Nicholson
Joan of Arc apparently made the Lionhead cut when it comes to revolutionaries. An image of the famous woman is the ew image on the studios’ splash page. As with the other front page mentions -- Che Guevara, Maximilien R...
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Little Sisters are really bad at drawing


Jun 22
// Hamza CTZ Aziz
I got a little package this past weekend from someone named Mark Meltzer. There were a couple of pictures, a URL address and a letter which had this to say:"I assume Jeremiah Lynch gave you my contact information to help...
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Check out what I got in the mail yesterday


May 27
// Conrad Zimmerman
As a general rule, I don't check for mail sent to my apartment. I've always kept my parent's address as the location for any bills that I couldn't have handled via e-mail (of which I have none at this point). Before living wi...
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It's a bird! It's a plane! Wait, it's ... Bionic Fireman


Apr 21
// Colette Bennett
No, really. I couldn't make this kind of stuff up if I tried. Hit the jump to watch a clever little viral video from the fine folks at Capcom, who thought it might be worth a laugh to see Nathan Spencer try his hand at a new ...
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New Plants vs Zombies trailer introduces the Zombie Temp


Apr 09
// Colette Bennett
I've been hot for Plants vs Zombies ever since we saw the very first screenshot of the game, and the recent music video that PopCap released to promote it only had me chomping at the bit even more. Also, that same video conta...
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Bob lets the cat out of the bag, explains viral campaign


Mar 15
// Jim Sterling
We've been discussing the antics of self-taught game developer Robert "Bob" Pelloni for quite some time, detailing the creation of his DS game, his reaction to being denied an official Nintendo license, and his even...
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Get your face into Street Fighter IV


Feb 12
// Hamza CTZ Aziz
The Picture Production Company has teamed up with Capcom to bring you a new viral site letting anyone become a Street Fighter. Just go over to the BecomeStreetFighter Web site, upload your face onto one of 12 Street Fighter b...

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