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#Viral Marketing

Capsule Silence XXIV photo
Capsule Silence XXIV

Anamanaguchi's new music lies hidden within Capsule Silence XXIV

In case you missed it, Anamanaguchi's game Capsule Silence XXIV was “leaked” by the band a few days ago after what appeared to be a heated dispute with developer NHX. The game at first seems to be a woefully underdeveloped mess ...

 
Call of Duty photo
Call of Duty

Treyarch is 'very sorry' about that Black Ops III tweet

Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign. A couple of weeks ago, the studio changed the @callofduty Twitter name to 'Current Events Aggregate' and tweeted news of a li...

 
Call of Duty photo
Call of Duty

Official Call of Duty Twitter account tweets fake terrorist attack

As part of a promotional stunt to promote Call of Duty: Black Ops III and reveal new information about the plot of the game, Activision yesterday tweeted out several reports regarding a fake terrorist attack that had allegedly just happened...

 
Halo 5 photo
Halo 5

343: Spartans were stolen kids sent in to 'clean up the ugly'

In the latest instalment of its viral promotional campaign HUNT THE TRUTH, Halo 5: Guardians developer 343 Industries has revealed "dark" information about how the Spartan Program came to be.  A (fake) interview by (fictitious) journal...

 
Watch Dogs photo
Watch Dogs

Ubisoft messes with people and causes mayhem for Watch Dogs skit

Ubisoft is hitting the marketing campaign pretty hard for next week's release of Watch Dogs, and this hidden camera video is the latest product of that. Regular folks looking for a cheap cell phone repair unknowingly hack streetlights, car...

 
Sunset Overdrive photo
Sunset Overdrive

Sunset Overdrive viral site opens up, plans special events for fans

The surprise reveal of Sunset Overdrive at Microsoft's E3 2013 press conference got many people excited, including much of the staff at Destructoid. As a brand-new open-world shooter set in a visually rich and colorful world, it was certain...

 
#4ThePlayers photo
#4ThePlayers

New PlayStation 4 video is all about a pirate tailor

Sony is releasing some weird videos lately. First there was this cab thing, and now we have a pirate tailor from Assassin's Creed IV. I have no idea why this is a thing. When you see pirate clothing, does that make you want to buy a PlaySt...

 
Viral Marketing photo
Viral Marketing

I am confused by this 'Hadouken Cabs' video

This video is strange. It's a cheesy advert for the PlayStation 4, posing as a cheesy advert for a Street Fighter-themed taxi service. It's pretty well packed with references to the storied franchise and concludes with just the briefest gl...

 
Hatsune Miku Project Diva photo
Hatsune Miku Project Diva

Sega takes to Facebook to ask you to support Miku for PS3

If you're at all familiar with the Hatsune Miku phenomenon, you'll know that her Japanese creators and handlers have long been interested in marketing their virtual idol overseas, the better to let foreigners know of her crowdsourced joys. ...

 
Watch Dogs photo
Watch Dogs

Watch Dogs has a viral webpage, obviously

If you were paying close attention to the latest Watch Dogs trailer, you might have noticed a web address for the game world's Central Operating Network (ctOS). Visiting http://chicago-ctos.com/ takes you to a black page with ASCII text ind...

 
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8===D

This is totally a viral video, not an ad for Nintendo 3DS

Joel McHale, star of Community and The Soup, appears in this video making the rounds today, talking about the nature of viral marketing on the web. Joel clearly knows his stuff, as he hits every major marketable concept in modern web video...

 
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8===D

The DTOID Show: Infinity Blade 2 & Dragon Age Multiplayer

Hey guys! I'm BACK! And I still sound sort of funny.  On today's very special Destructoid Show, we address the rumors foating around about EA's new stuff, such as Frostbite 2 powered Dragon Age multiplayer, with playable dragons, as we...

 
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8===D

Slavery: The Game was a viral for a Dutch documentary

Well, we didn't expect that did we? When you slap an Adults Only rating on a website for a supposed multiplatform game, you know you're being trolled. Funny thing is, most people expected it to be something related to America. It turns out...

 
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8===D

Sarif Industries gets 'hacked'

Square Enix has been going all out in their recent ad campaign for the upcoming Deus Ex: Human Revolution. Earlier in the summer you could see a lot of these videos on their viral marketing website for the fictional Sarif Industries, but i...

 
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8===D

Win Deus Ex QR mission prizes with help from Destructoid

Early last month, Square Enix launched an iOS application as part of a promotion for Deus Ex: Human Revolution with which gamers can scan QR codes hidden around the net and earn rewards for having found them. Each week, they have been ...

 
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8===D

Here's a mysterious Canadian viral campaign to watch

The Canadian Videogame Awards recently aired and, in amongst the hustle and bustle, a web address was shown onscreen leading to a countdown timer. The countdown at thereisnolist.ca ended last night, revealing what appeared to be an incomple...

 
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8===D

Deus Ex: Testimonials from augmentation customers

Here's a new viral marketing video for Deus Ex: Human Revolution which features the company making mankind better through augmentations, Sarif Industries. This time, instead of just seeing these actors make use of their new cybernetic enha...

 
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8===D

Episode 3 of Mortal Kombat: Legacy is a Cage-y one

Oh ho! The headlines just write themselves. As you may have surmised, this third installment in Kevin Tancharoen's Mortal Kombat: Legacy web series is focused on action star Johnny Cage. Featuring an opening installment with the folks...

 
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8===D

Mortal Kombat Legacy episode 2 still slow going

The second episode of Mortal Kombat: Legacy has been released and you can view it right here. It's a continuation of the events which took place in the first episode, with quite a bit of recapping at the outset for what has been a lar...

 
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8===D

Let Sarif Industries make a better you

With Deus Ex: Human Revolution not out until August, it seems that Eidos is looking to get its viral marketing campaign going early. This new advertisement featuring the fictional augmentation corporation which features heavily in the...

 
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8===D

Do you want to win a 3DS? Do you own a car?

If you're a seasoned veteran of the internet, then you may remember this Mario Kart street art done by a graffiti artist on some Portland bike lanes a few years back. Jumping on the bandwagon this year, so to speak, is Waze, a free social a...

 
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8===D

Bad things are happening in America circa 2049

Above is a trailer for a game called America 2049, which has appeared completely out of the blue and is planned for release next month. As you can see, the video has no information on what kind of game it is, but does lay out some of the s...

 
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8===D

Do we still like Atlus?

They need to know, apparently. The cryptic pink image above just arrived in our email inbox, and those of folks subscribed to Atlus' newsletter. I still do, certainly, but what is this about? Could it be related to something they had 'no pl...

 
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8===D

Homefront viral video thinks Salt Lake City is a blast

This viral video hit our inbox just now, courtesy of a "Voice of Freedom operative" who smuggled this footage of the Greater Korean Republic attack on Salt Lake City, and decided to hide it in a package. It's serious business. The operativ...

 
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8===D

Fallout Online viral advertising moves to religion

We've seen neither hide nor hair of the actual Fallout Online game save for a few screens that arose from the court battle between Interplay and Bethesda, but we have seen the start of some viral campaigns for the game. And now they're gett...

 
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8===D

Greater Korean Republic's secret plans in THQ's Homefront

The Homefront viral continues to pummel the Destructoid HQ mailbox. This time, we were given a look at Korea's plans to poison the Mississippi River with radioactive materials. Oh noes! The cool thing about all this was that the documents w...

 
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8===D

Dead Rising 2 viral site appears

Today a mysterious Dead Rising 2-themed blog appeared on the Internet under the customizing-weapon-themed name of Tape it or Die. The blog fronts itself as being written and maintained by four mysterious characters from the Dead Rising 2...

 
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Fallout Online starts the viral marketing

With the legal troubles behind them it seems that Interplay is back in action and actually working on Fallout Online, or they're just sending out teasers  and launching that website with beta sign ups during E3 to get everyone's hop...

 
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Dtoid HQ receives a Mafia II branded briefcase

Destructoid HQ gets plenty of weird, cool and sometimes stupid pieces of swag to promote whatever game that needs promoting. The latest package to be thrown at our door (Goddamn FedEx guy ... ) came from 2K Games and this is certainly one ...

 
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8===D

Who are the Hidden People?

Destructoid has been alerted to a fascinating new website that has captured paranormal activity on video and shared it with the masses. To all the skeptics and doubters out there, this site is proof positive that strange things walk among ...

 

Jim SterlingFeatured blogger

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f...

 

Reviews

Bazaar"No, not that Magic Carpet"

 

Thrustmaster TMX Force Feedback Wheel"Basically the T150, but for Xbox One and PC"

 

Fragments of Him"Great writing and performances, terrible pacing and gameplay"

 

Push Me Pull You"Playing Nightcrawlers"

 

Chronos"I keep getting older, but they stay the same age"

 

The Climb"You rock, rock"

 

Hitman: Sapienza"Molto buono"

 

Ray Gigant"Challenge not included"

 

Soda Drinker Pro"Like explaining an inside joke to someone else"

 
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DISCUSSIONS | setupPosts by everyone - post yours

FunkyVideoGames

Battleborn Vs OverWatch

 
Vadicta

Shit just got

 
KnickKnackMyWack

Im not sure why but this is not only entertaining to watch, but also somehow better articulated the CoDness of the new Doom Im really getting what Xor and a few others were getting at

 
JuIc3

Should I buy the humble bundle for Shantae?

 
Flegma

What could Nintendo do differently with F-Zero? Ever played Speed Racer on Wii? (Except thered be the not invented here

 
Jed Whitaker

Haters gonna

 
Sr Churros

Happy Star Wars day! Also, controversal opinion time: Darth Vader is a pretty weak villain, specially when compared to Darth Sidious or Kylo He is completely style over But I do agree that his armor looks

 
BigDoniel

BvS is too long by about an hour and nothing happens for far too A film with Batman, Superman, Wonder Woman and doomsday is incredibly hard to make boring, but congratulations you achieved it Mr

 
Jinx 01

Managed to accidentally suicide two games in a row in Quest of Dungeons by clicking on the spawn

 
KnickKnackMyWack

Got my Battlenet account back! Just in time for some Overwatch

 
Larxinostic

Know what solve plenty of life issues? New work Holy cow, theyre so cozy and Got me like -

 
Agent9

I suppose Darksouls is one of the few games where I dont mind being steam I will have my revenge aldrich faithful!!!!!!!! I will hunt you

 
KnickKnackMyWack

OH MY FUCKING GOD! There is a remaster of the 98 Battlezone game on Steam! HOW DID I NOT KNOW ABOUT THIS FUCKERY OF AWESOME?!

 
Inquisitive Ravenclaw

Im on a bus next to two CoD fanboys arguing about which Modern Warfare is the

 
Donley Time

Boss 101 Screenshot - game tuning time, watch out for the lightning bolts - they explode!

 
ACESandElGHTS

File under: How do I arcade? 1982 magazine article on coin-op

 
Asterion

Anyone with exams coming up who even thinks about procrastinating - Francis York Morgan has words for

 
YoeriB

my not be very active in the foreseeable pc problems + finals coming up, just wanted to let you Cause I care about you, are you not gratefull?

 
Torchman

Alright, who let the shit waifu in?

 
Flegma

Im thinking Bamco shouldve named the masked man in Lost Reavers as Rick the parapsychology Wouldve made the story much more

 
Funkotrons Finest

Hello friends! I have returned home from my hospital stay and am now recovering from My spine has gone full Robocop, soon my journey to machine will be Just wanted to thank everyone who wished me well before surgery, much appreciated!

 
Luca Blight

Finally finished my I can now

 
TheAngriestCarp

Saw this at my local Apparently some website called DESRUCTOID really like Tales from the Your boxart editor deserves a 10 out of 10 indeed,

 
SeymourDuncan17

I am feeling rather vulnerable Take me,

 
Amna Umen

Well pluck my feathers! The Double Fine Adventure kickstarter may finally fully deliver if this email I got has anything to do with

 
Shinta

Why do I always have to have the weird opinion? I get the sense you all stop believing my sincerity after a Starfox Guard is actually REALLY fun once it gets Like playing slow FPS with 12 Honestly surprised I like it this

 
Sr Churros

HELL YEAH my Indie Game: the Movie tshirt just arrived today! Being part of one of the translation teams for the special edition content already was crazy amazing, but getting this swag was also a really neat bonus!

 
AvtrSpirit

A bar that has actually piqued my Its not the first e-sports bar in the world, but I believe its the first in

 
Nathan D

I am the Crow of Cainhurst! My Chikage will cut to your very soul! Prepare yourself for mortal combat! Or, OR I could cheese you to death over 5 minutes while you kill yourself with your PRECIOUS Chikage as I throw poison knives and Molotovs at

 
DanteKinkade

Good day, very good I get to talk to my mate for the first time in almost two weeks because he has been busy with college and work stuff and we spend the day rping kinky hardcore S&M Much more fun the games and will be even more fun in

 

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