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10:30 AM on 01.07.2010

Capcom swiftly denounces anti-Wii comments

Uh oh, sounds like somebody brewed up a PR nightmare. Yesterday, we ran a story on Capcom's Antoine Seux, who said that hardcore gamers had essentially abandoned the Wii and that the future of Capcom was in the PS3 and Xbox 3...

Jim Sterling

6:40 PM on 11.23.2009

Matt Hazard will lead to our 2012 demise and other facts

You really ought to commend the folks at Maverick PR (and Vicious Cycle Software) for their work on Matt Hazard. They've done a tremendous job of creating a back-story for the videogame character who's got a fictional past, b...

Jordan Devore

9:40 AM on 09.28.2009

And now a severed hand: Dante's Inferno PR gets scary

As you may remember, Electronic Arts sent us a $200 check to test our "greed" as a promotion for Visceral Games' Dante's Inferno. And this is what happens when you cash it: EA then sends you a (fake) severed hand in...

Nick Chester

5:00 PM on 07.24.2009

SDCC: EA to prostitute its booth babes for you, the customer

Oooh Lord. Where to even start with this one? Let's get right to it: Electronic Arts and Visceral Games have cooked up another awful PR campaign for Dante's Inferno called "Sin to Win." If alienating Catholic gamers...

Joseph Leray

9:30 AM on 07.12.2009

Once again Germany needs the worlds help

If you've been following my intrepid coverage of the situation in Germany (I've appointed myself Destructoid's German correspondent on weekends) then you know that the German government is attempting to ban the sale and produ...

Matthew Razak

2:22 PM on 09.07.2008

Do you guys remember that time Peter Moore said 'f*ck you' to Yuji Naka?

If there hasn't been a book written about the sordid relationship between EA and Sega, there ought to be. The latest curious tidbit comes courtesy of an Esquire interview, in which current EA Sports boss Peter Moore describes...

Joseph Leray





1:19 PM on 09.04.2008

Force Unleashed dev explains why Star Wars games are less than stellar

I don't think I'll ever fully understand the arcane geometry of public relations. I will never truly grasp the Orwellian mechanics of crafting the elegant, eloquent bullsh*t that comes out of some developers' mouths.Speaking ...

Joseph Leray



Game PR: If you need to sh*t on a game, do it after we've sold some copies photo
Game PR: If you need to sh*t on a game, do it after we've sold some copies
by Jim Sterling

MTV Multiplayer is in the midst of "reviews week," discussing a subject very close to my heart. Yesterday I provided the indie take on Multiplayer's "Bill of Rights" for game reviewers, and today I must share this interesting story that MTV dug up, courtesy of former Gamespot reviewer Alex Navarro.

When reviewing an un-named Wii launch title, Navarro had a most intriguing request from the PR company handling its publicity:

If the review is 9.0 or higher you can post immediately. Lower than 9.0, could you please hold until launch day, November 19th? Thanks.

Navarro also said that this wasn't exactly a unique request, either. It really shouldn't surprise anybody that a publicist would want the bad reviews held off until launch day, but damn, 9.0? They're not asking for much, are they? GameSpot eventually bought their own copy after launch and panned it. It clearly wasn't an Eidos game then.

view full story + comments


8:00 AM on 05.21.2008

Ubisoft: 'Play Haze for yourself'

Time was, when a game got a bad review, the publisher would keep its head down and wait a year or two before releasing a sequel. These days, however, with those in the games industry becoming more vocal, it seems that a high-...

Jim Sterling

2:09 PM on 05.14.2008

SNK Playmore story turns crazy: Destructoid finds the sanity

Yesterday I wrote an article about how SNK Playmore was closing its US doors while Ignition US would handle distribution of the company's game. It looked like people would lose jobs, not least Ben Herman, president of SNK Pla...

Jim Sterling

8:41 AM on 03.09.2008

Super Smash Bros. Brawl Errors: More than meets the eye (Update)

[Editor's note: Before panties are bunched, please read the official update/clarification to the following story.] It has been a long and rough journey for those of you waiting to get your hands on Super Smash Brothers B...

NO LONGER WORKS AT DESTRUCTOID

9:49 AM on 01.30.2008

Be very afraid: Saw game announced

Back in June, we told you about Brash Entertainment's plans to take on the niche market of movie-based games, and how they had secured the necessary licensing needed to bring favorites such as Saw to the game screen. IGN was ...

SRVSLPS

6:27 PM on 09.07.2007

Sony PR boss Dave Karraker's exit interview

We just told you about Sony's PR head Dave Karraker leaving the games industry to get back to the booze business (who wouldn't want to do that?), and now that today is his last day, Next-Gen.biz has a sort of exit interview w...

Dale North

4:12 PM on 08.22.2007

Marks and Spencer to the Xbox 360: Do not want!

To be honest, Marks & Spencer is known more for giving upper class wannabes a place to shop than providing gaming hardware, but its recent decision to decline sale of the Xbox 360 can be nothing but a damaging blow to Mic...

Jim Sterling

5:17 PM on 07.23.2007

Xbox 360 sales drop 60% as Kaz Hirai's pants dampen 80%

It's been a grim few weeks for the Xbox 360. Despite extending the warranty by three years on all red ringed consoles, Microsoft still can't shake the persisting issues with its faulty Xbox 360. To top it all off, lik...

Jim Sterling

7:40 PM on 07.21.2007

This Christmas is not the most critical for the PS3, says Sony Europe boss

President of Sony Computer Entertainment Europe David Reeves has been talking again, this time re-iterating Sony's mantra of "a marathon, not a sprint" by stating that it's actually going to be Christmas 20...

David Houghton