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PR Nightmare!

Delta Six controller photo
Delta Six controller

Backers of crowdfunded Delta Six controller hit by friendly fire


It's all fun and games till someone shoots their eye out
Feb 21
// Jason Faulkner
The Delta Six controller is the latest entry in my inadvertent series on crowdfunding drama. Hot on the heels of news that The Stomping Land was abandoned by its development team, details have emerged of project mismana...
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Xbox One is terrible on Google, amazing on Bing


Oh, Microsoft!
Jun 19
// Jim Sterling
If you type "The Xbox One is" on Google, autocomplete will helpfully offer suggestions based on what the world is saying about it. Right now those suggestions are less than flattering. "The Xbox One is terrible," reads the fi...
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Microsoft: Xbox One 'overdelivers value'


Mattrick ... you've got to stop
Jun 17
// Jim Sterling
Microsoft's Don Mattrick is at it again, defending Xbox One in such a way that ensure I'll never get a vacation if he keeps it up. This time, Lil' Donny claims the Xbox One is cheap at $499, with Microsoft being way too gener...

Zynga silliness photo
Zynga silliness

Zynga: Copying games is no big deal, don't worry about it


Who has time to be creative when you are providing a "service"?
Mar 12
// Tony Ponce
"Zynga is often accused of copying games, which is mostly true." Those were the words spoken by Dan Porter, General Manager of Zynga New York. It's no secret to anyone with the capacity for rational thought that the social ga...
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EA: SimCity's broken because it's just too much fun!


Users blamed for wanting to play the game too much
Mar 08
// Jim Sterling
In what has to be the most incredible display of PR spin seen in a videogame crisis, an Electronic Arts spokesperson has claimed SimCity's notoriously awful DRM setbacks are a result of the game being just too gosh-darn enjoy...
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Konami announces Book of Memories demo from Tuesday


Talking about memories ...
Oct 04
// Jim Sterling
Konami has today officially announced that a Silent Hill: Book of Memories demo is available to download from the PlayStation Store for your PS Vita handheld entertainment device. If you were confused at all about what you do...
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Tomb Raider devs: 'Rape' is not in our vocabulary


Jun 30
// Jim Sterling
The Tomb Raider "R-word" controversy just won't quit, especially with Kotaku poking at it with a big stick. The outlet recently spoke to Crystal Dynamics' Karl Stewart, attempting to push him further on the whole issue o...
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N-control fires Ocean Marketing


Dec 29
// Jim Sterling
Earlier this week, Paul Christoforo became the Internet's archenemy after evidence of his terrible customer service were made public. One silent party in the resulting carnage was N-control, the maker of the Avenger Controlle...
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Ocean Marketing's PR goof becomes Internet sensation


Dec 28
// Jim Sterling
In the hours following Ocean Marketing's public shaming, the unprofessional exploits of Paul Christoforo have become the latest Internet fascination -- so much so that even insurance company Geico has gotten in on the fun.&nb...

Ocean Marketing: Most unpleasant PR rep in gaming

Dec 27 // Jim Sterling
Once Mike Krahulik stepped into the email chain, things went from embarrassing to pathetic, as Christoforo demonstrated he had no idea who ran PAX, attempted to make fun of the show's organizer for being a nobody, then claimed he'd be at PAX anyway, despite Mike telling him no. Just read the email chain, it's the perfect breakfast compliment.  I don't know what's worse, the fact that the man in charge of a "premier social media company" can be so combative with consumers and trade show organizers, or the fact that he can't seem to spell for shit. Either way, Christoforo's confidence that nobody would take Dave's complaint seriously is unfounded, since Penny Arcade went to bat for him, Twitter is aflame with people making fun of Ocean's juvenile behavior, and other blogs are fast relaying the hilarious tale.  Furthermore, IGN's Scott Lowe distanced himself from Ocean, stating for the record that IGN did not support the company and that his brief dealings with Christoforo were quite unprofessional. Naturally, Christoforo demonstrated his professional behavior once more. "your a douchebag anyway Scott we sent you how many units for review ," he replied. "How many conversations You were the unprofessional one." You know a situation is bad when a guy is acting worse to one of his customers than I'd act to one of my readers, even after they've called be Mr. Bad Journalist Fat Tits. The infantile drivel spewing from this man's fingertips is of the level one would expect in the GameFAQs forums, not from a professional businessman. In any case, Ocean's doing a fantastic job of alienating itself from gamers and press alike, right before a major product launch from a client that may very well fire it after this mess. While I've never had the dubious pleasure of working with this company before, I have the tremendous pleasure of saying that I definitely won't in future.  A round of applause for the greatest PR move in gaming today!
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Penny Arcade recently published a chain of emails between one of its readers and Ocean Marketing, a company responsible for a range of third party peripherals. The customer, known as Dave, pre-ordered a pair of PS3 controller...

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PR firm threatens reviewers over Duke Nukem Forever


Jun 16
// Jim Sterling
PR firm The Redner Group has been fired by 2K Games after threatening to blacklist those reviewers deemed too "venomous" in their appraisal of Duke Nukem Forever. It later transpired that the threat was an unplanned and rash ...
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New Destructoid Episode: Duke Nukem, Catherine, and Wii U


Jun 15
// Max Scoville
Hey gang, long time no typing. In the wake of E3, I am suffering from what the experts are referring to as "nerd flu," but which is more likely a hybrid of the T-Virus, Captain Trips, and the Legacy Virus. In spite of Kinect...
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Sony accused of covering tracks over PSN data breach


Jun 15
// Jim Sterling
Sony has been accused of attempting to downplay its problems in the fallout of the PlayStation Network data hack. In a report sent to Japan's Ministery of Economy, Trade and Industry, Sony confirmed that it knew much more abo...
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Sign spinning with Mortal Kombat


Apr 28
// Hollie Bennett
Nothing quite says the promotion of a horrifically violent videogame quite like spending an afternoon in London sign spinning with two rather cute guys from California.  While Mortal Kombat already knew i...
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Sledgehammer boss: EA treated me like sh*t


Jul 21
// Jim Sterling
It's considered professionally courteous not to slag off a company you used to work for in public. Sledgehammer Games boss Glenn Schofield obviously hasn't heard of professional courtesy, and he's got no love for fo...
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E3 10: Holmes yells at a Nintendo guy


Jun 17
// Jonathan Holmes
The Nintendo guy's name is David. He was incredibly nice, and treated Hollie and myself like royalty. He totally didn't have to, as the company has been suffering from no shortage of attention since everyone at E3 collective...
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SC Conviction publicity stunt almost causes a shooting


Apr 19
// Matthew Razak
Auckland, New Zealand's Viaduct Basin, a popular nightlife area, was the site of one of the dumbest publicity stunts ever this past Friday night The New Zealand Herald is reporting. Evidently in promotion of Splinter Cell Con...
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Capcom swiftly denounces anti-Wii comments


Jan 07
// Jim Sterling
Uh oh, sounds like somebody brewed up a PR nightmare. Yesterday, we ran a story on Capcom's Antoine Seux, who said that hardcore gamers had essentially abandoned the Wii and that the future of Capcom was in the PS3 and Xbox 3...
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Matt Hazard will lead to our 2012 demise and other facts


Nov 23
// Jordan Devore
You really ought to commend the folks at Maverick PR (and Vicious Cycle Software) for their work on Matt Hazard. They've done a tremendous job of creating a back-story for the videogame character who's got a fictional past, b...
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And now a severed hand: Dante's Inferno PR gets scary


Sep 28
// Nick Chester
As you may remember, Electronic Arts sent us a $200 check to test our "greed" as a promotion for Visceral Games' Dante's Inferno. And this is what happens when you cash it: EA then sends you a (fake) severed hand in...
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SDCC: EA to prostitute its booth babes for you, the customer


Jul 24
// Joseph Leray
Oooh Lord. Where to even start with this one? Let's get right to it: Electronic Arts and Visceral Games have cooked up another awful PR campaign for Dante's Inferno called "Sin to Win." If alienating Catholic gamers...
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Once again Germany needs the worlds help


Jul 12
// Matthew Razak
If you've been following my intrepid coverage of the situation in Germany (I've appointed myself Destructoid's German correspondent on weekends) then you know that the German government is attempting to ban the sale and produ...
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Do you guys remember that time Peter Moore said 'f*ck you' to Yuji Naka?


Sep 07
// Joseph Leray
If there hasn't been a book written about the sordid relationship between EA and Sega, there ought to be. The latest curious tidbit comes courtesy of an Esquire interview, in which current EA Sports boss Peter Moore describes...
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Force Unleashed dev explains why Star Wars games are less than stellar


Sep 04
// Joseph Leray
I don't think I'll ever fully understand the arcane geometry of public relations. I will never truly grasp the Orwellian mechanics of crafting the elegant, eloquent bullsh*t that comes out of some developers' mouths.Speaking ...
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MTV Multiplayer is in the midst of "reviews week," discussing a subject very close to my heart. Yesterday I provided the indie take on Multiplayer's "Bill of Rights" for game reviewers, and today I must sh...

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Ubisoft: 'Play Haze for yourself'


May 21
// Jim Sterling
Time was, when a game got a bad review, the publisher would keep its head down and wait a year or two before releasing a sequel. These days, however, with those in the games industry becoming more vocal, it seems that a high-...
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SNK Playmore story turns crazy: Destructoid finds the sanity


May 14
// Jim Sterling
Yesterday I wrote an article about how SNK Playmore was closing its US doors while Ignition US would handle distribution of the company's game. It looked like people would lose jobs, not least Ben Herman, president of SNK Pla...
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Super Smash Bros. Brawl Errors: More than meets the eye (Update)


Mar 09
// NO LONGER WORKS AT DESTRUCTOID
[Editor's note: Before panties are bunched, please read the official update/clarification to the following story.] It has been a long and rough journey for those of you waiting to get your hands on Super Smash Brothers B...
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Be very afraid: Saw game announced


Jan 30
// SRVSLPS
Back in June, we told you about Brash Entertainment's plans to take on the niche market of movie-based games, and how they had secured the necessary licensing needed to bring favorites such as Saw to the game screen. IGN was ...
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Sony PR boss Dave Karraker's exit interview


Sep 07
// Dale North
We just told you about Sony's PR head Dave Karraker leaving the games industry to get back to the booze business (who wouldn't want to do that?), and now that today is his last day, Next-Gen.biz has a sort of exit interview w...

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